Abstract
The purpose of this paper is to consider the literary nature of the works based on Appbook contents among the literary texts that have been changed through various media formats, focusing on the image. Through applying Bachelard's image theory to modern Appbook content works and it examines the aspects of literary and narrative images newly formed in the era of multimedia. When we reconsider the literary image of Bachelard in this trend of change in the times, the phase of the image and imagination he speaks is explicitly expressed through a sharper contrast between the figurative and material aspects in the literary work based on the App Book. Instead of simply dividing images into simple dichotomous categories according to the medium of expression, this allows us to assess the status of the images each medium is in charge of in a text where various mediums are mixed. This shows that the literary image and material imagination Bachelard said can be realized in a new aesthetic dimension different from before through Appbook-based literary content.
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