ОРГАНІЗАЦІЯ ТА ЕФЕКТИВНІСТЬ МОНІТОРИНГУ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

In contemporary business settings, it's essential to establish a dynamic information and analytical framework to facilitate effective managerial decisions. This involves implementing a monitoring system to track internal processes and external factors, providing comprehensive and timely data for decision-making. The article aims to outline the theoretical and methodological underpinnings of such a monitoring system, focusing on its practical application in monitoring, diagnosing, modeling, and managing various aspects of a company's operations. Drawing from scholarly works and diverse sources, including periodicals and online materials, the study employs methods such as comparative analysis and content analysis. It argues that modern enterprise monitoring should not merely be an information system but should also serve as a vital support for informed decisionmaking. The article proposes a two-level monitoring system comprising an information base and methodological framework to fulfill evaluation, analytical, prognostic, and management functions. It identifies and examines the structural components of this system, including the database and knowledge base. Furthermore, it defines key elements such as goals, objects, subjects, principles, and functions, forming the conceptual foundation of the monitoring system. Building upon these foundations, the article presents a model for the enterprise's monitoring system as an integral part of the decision-making process. The practical significance of this conceptual model lies in its ability to develop a comprehensive system for monitoring, evaluating, and forecasting enterprise activities, thereby facilitating timely management decisions. Effective implementation of such a system requires robust technological infrastructure, skilled personnel, and organizational commitment to data-driven decision-making practices. Additionally, ongoing evaluation and refinement are necessary to adapt the monitoring system to evolving business environments and information needs. Overall, the integration of advanced monitoring capabilities into managerial processes enhances agility, resilience, and competitiveness in today's dynamic business landscape.