ОБҐРУНТУВАННЯ СТРАТЕГІЙ ГАРМОНІЗАЦІЇ ОРГАНІЗАЦІЙНОЇ ПОВЕДІНКИ ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВІЗАЦІЇ

Abstract

The article clarified the essence and components of the organizational behavior of enterprises, outlined the state and identified modern trends in the organizational behavior of enterprises, which confirmed the importance of: flexibility, cooperation, leadership development, implementation of digital technologies, increased ethics. At the same time, it was emphasized that the war definitely changed the approach to organizational behavior, partnership and cooperation, creating new challenges and limitations, and the year 2024 is preparing new tests, which is why companies need to focus on new goals, motives, working conditions, on the development of qualitatively new strategies harmonization of its organizational behavior in the conditions of digitalization, since it is necessary to strengthen and lay the post-war future of the country already today. The influence of digitalization conditions on the formation and selection of strategies for harmonizing the organizational behavior of the enterprise has been studied, it requires transformations in the organizational structure, culture, communications, leadership and perception of changes, problems that need to be solved and which, with balanced approaches and effective management, can be painlessly overcome in the process of harmonization have been identified organizational behavior of enterprises and the influencing factors on these processes are revealed, the stages are defined (analysis of the current state of organizational behavior of the enterprise, determination of parameters of the strategy of harmonization of organizational behavior, preparation of personnel for changes, implementation of organizational measures, new digital tools and technologies, evaluation of results and adjustments) and forecasted advantages and effects of implementing strategies for harmonizing the organizational behavior of enterprises in conditions of digitalization: increasing the level of competitiveness; activation of innovativeness; improving communication and cooperation; improvement of the management and reporting mechanism; attraction and retention of talented specialists; cost reduction and optimization of business processes. In addition, the implementation of strategies for harmonizing organizational behavior contributes to changes in organizational culture, creating a more flexible and open environment that is conducive to innovation and enterprise success in the context of digitalization.