Abstract
With the development of digital technology, the metaverse area, which is a fusion between reality and virtual, is expanding in various industries. It is changing the consumption paradigm creatively and mutually by providing metaverse fashion products and services based on digital platforms. This study attempted to examine the overall perception of metaverse fashion in the fashion industry and the future direction of the fashion industry by conducting big data analysis with the keyword of “metaverse fashion”. Text mining and network analysis were performed as analysis methods, and structural rank analysis was performed with the top 80 words in the frequency order and classified into 4 clusters. Metaverse fashion drew results such as customer participatory fashion marketing, fashion content using characters, digital convergence cultural space, fashion business models of product and service experiences, and the need to cultivate digital fashion experts. As a result of the study, the fashion industry in the future is expected to grow and develop through digital couture, digital twins of NFT certification, and expansion into virtual influencers.
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