평가적 조건화가 흡연자의 담배에 대한 태도에 미치는 영향

Abstract

This study aimed to investigate the effects of Evaluative Conditioning (EC) intervention techniques on smoking cessation intentions and changes in both implicit and explicit attitudes towards smoking. EC involves repeatedly associating target stimuli with emotional stimuli to induce automatic attitude transformations. Participants (n=52) were randomly assigned to one of three groups: Positive Evaluation Conditioning (PEC), Negative Evaluation Conditioning (NEC), or Neutral Evaluation Conditioning (NC). The treatments involved establishing associations between emotional stimuli and smoking or smoking cessation stimuli. After the interventions, participants completed self-report questionnaires and a single target implicit association task to assess their attitudes. The results demonstrated a significant reduction in smoking cravings and positive attitudes towards smoking among participants who received negative evaluation conditioning training(time x group interaction effect, F=3.19, p<.05; F=3.30, p<.05.). These findings indicate that EC techniques effectively facilitate changes in automatic and implicit attitudes, which are influential factors in smoking behavior.