Abstract

The purpose of this study is to demonstrate the individual and interactive effects of environmental sustainability and tourism on the happiness of residents. The research method used multiple regression analysis with environmental sustainability and tourism revenue as independent variables, happiness index as dependent variable, and national income, economic growth, health, and life expectancy as control variables. This study strengthens the usability of results at a global perspective by using the indexed data around the world. The results of the study showed that environmental sustainability and the tourism industry did not individually affect the level of happiness, but the interaction effect significantly increased the level of happiness. Therefore, to enhance the level of happiness of residents, the community’s environment must be protected and support for environmentally friendly tourism development must be expanded.

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