Abstract
The purpose of this thesis is to consider the wedding dress designs preferred by the Generation MZ who are the core consumers of wedding market, in order to suggest wedding dresses suitable for the changed small wedding culture. For this, this study analyzed the designs of small wedding dresses currently sold in shopping malls, and then conducted a survey on the preferred designs of small wedding dresses targeting the Generation MZ, especially the unmarried women in their 20s-30s. The results showed the necessity to have the designs with practical image besides the dresses with elegant or classical image mostly shown in the existing wedding dresses, to expand the form from one-piece type with full-length & maxi length to various items of two-piece type such as jacket & skirt or jacket & pants, and to expand the color from white color to various colors like light gray, red, or navy color. It would be necessary to develop the design of wedding dress in the form of everyday wear. The results of this study could be working as the criteria of new wedding dresses for the Generation MZ who pursue such individual and practical wedding.
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