정기적인 네일관리 이용자 특성에 따른 네일관리 이용 만족도 차이 연구

Abstract

The purpose of this study was to find out the difference in satisfaction between the characteristics of nail care users for customers who use regular nail care. The user characteristics of the survey subjects were high in the female group, the non-marriage group, the beauty expert group, the interest group, the one-time group, and the one-time management cost was 100,000 won, and the age group, final academic background, and monthly income were similar. There was a significant difference only in ‘cumulative’ nail care use satisfaction in the average number of monthly nail care uses, occupation, highest level of education, average monthly income, interest in nail care, and average one-time management cost. In addition, there was a significant difference in both ‘cumulative’ and ‘specific’ nail care use satisfaction in the main treatment method. In conclusion, there was a difference in user satisfaction among the nail care user characteristics of customers who use regular nail care. Therefore, it was found that in order to increase the reuse rate of existing customers in the nail care field, the user characteristics of nail care must be considered.