Digitization has become a determining factor of transformation of supply formation model. Taking into account the Covid-19 pandemic affecting all main spheres, the analysis of such transformations is especially urgent. Nowadays digital technologies are considered as strategic weapon in competition. Competitiveness management on the basis of digital technologies will provide operation efficiency and continuity due to integration of processes. The epidemiologic situation of 2020 provided the necessary impetus for adoption and implementation of smart technologies in trading. Digitization influences structural changes of economy, industry efficiency, development of goods circulation, development of infrastructure, positioning of developing countries in global markets. Foreign trade turnover increases due to increase in export from developing to developed countries. There is no reverse relation. In addition, the experimental results demonstrate that the increasing index of penetration of global information networks, the index of wideband networks in Ghana, Kenya, Mauritania, Nigeria, Senegal, Tanzania lead to increase in export from these countries. Such transformations modify global international trade relations, including those based on denationalization of competitive advantages. Globalization of world trade, in its turn, enhances exchange with digital technologies, which predetermines high rate and extent of development of world economy. Reduction of transaction expenses due to global digitization forms economic integration of isolated territories, which a priori influences transformation of goods supply model at world markets. Marketplaces significantly reduce transaction barriers, costs of goods circulation, and form new systems of goods supply with participation of developed and developing countries on a parity basis. Analysis of such trends has resulted in detection of goods supply model under conditions of digital economy.