PurposeThe purpose of this paper is to explain the importance of systemizing managerial support to reduce the strain on human resource (HR) and maximize corporate contributions.Design/methodology/approachThe author draws upon 20 years of experience in the fields of law and HR as well as data from 17 different publications.FindingsBuilding a high-performing employer brand and workplace culture starts by better supporting managers as they navigate modern employee’s wants, needs and goals.Originality/valueBy systematizing how we train, engage and consistently aid managers as they navigate these new workplace expectations, companies reduce turnover, improve productivity and enhance happiness and well-being, and with these benefits, drive down HR time spent mitigating these daily hurdles. HR leaders can focus on broader and more meaningful corporate contributions with that time won back.