Engaging generation Z employees in indian it sector: The role of job crafting

Abstract

Generation Z, the youngest generation has a new set of workplace expectations, presenting an amalgam of challenges and opportunities for employers in India. Emergence and proliferation of Generation Z as newest workplace employees necessitate further research on employee engagement. Those who can comprehensibly engage Generation Z employees will be able to strengthen their future by building a valuable road map. IT companies of India are looking for ways to fully engage this new influx of young demographic dividend. Much has been researched about Millennials, but there is limited evidence on how to engage the upcoming Generation Z employees for effective results. In corporating structural equation modelling on 209 employees, this paper came up with the finding that job crafting offered to Generation Z employees has a positive and significant impact on employee engagement. However, job crafting did not produce any significant impact on affective commitment, a unique finding that exemplifies the pandemic crisis. The model offers a logical ground suggesting that job crafting is a strong predictor of employee engagement in the Indian IT sector in context of the newest generation of workers. The implications for theory and practice as well as its limitations and future research directions conclude the paper.