It is stated that the essence of management in the general form is revealed as the purposeful influence of the management entity on the object on the basis of certain rules, in particular regarding the principles of integrity and balance, and the presence of feedback. The difference is that in managing at each particular point in time, a particular entity influences a specific object and only then feedback occurs. In the interaction of the so-called entity and object affect each other at the same time, so, they simultaneously fulfill the role of the subject and object in relation to each other. Unlike management, the mechanism of network interaction is also based on the principles of synergy: openness, homeostatic, dynamic hierarchy, nonlinearity. This allows the whole set of relationships in the network structure to be represented as a self-organizing and self-regulating system. Such a system provides: introduction of the whole attractor, which sets the direction of relations in the network structure; identifying dynamic links that can provide the network structure to achieve the goal; choice of direction of interaction (movement). Networking gives the subjects the opportunity to choose methods, methods of action to achieve the goal, provides continuous development through the exchange of information.It is determined that the fourth block is the most fully investigated. This block is also widespread in applied research in the field of services: trade, education, tourism and other fields. However, according to theorists and practitioners, the main disadvantages of network interaction are: weak methodological component, the lack of systematic mechanisms for coordination of interaction, control mechanisms, evaluation, and the lack of interaction in the after-project period. This indicates that there are gaps in the regulation of the first, second and third blocks, which reveal the structure of network interaction from the standpoint of the methodology. The advantage of such a representation of the structure of network interaction lies in the fact that they become transparent and controlled communications already within the interaction itself, as well as the opportunity to monitor the directions of the network interaction and manage it from the standpoint of ensuring integrity. Therefore, network interaction is a process that proceeds from certain goals, based on specific rules, and involves a set of methods for building relationships in a network structure.