Most of the water supplied in Brazil comes from water streams that may have higher values for apparent color than turbidity. Treatability trials were performed for color and turbidity removal to evaluate the advantages of coagulation during the charge neutralization mechanism when compared to sweep flocculation for water with those characteristics. There were three types of trials: conventional Jar Test with raw water, with and without filtration, and in a pilot Water Treatment Plant, direct downward filtration, with synthetic water. Auxiliary equipment such as Continuous Flocculation Monitoring Equipment (CFME) and image analysis were used to evaluate the growth of flocs. In the Jar Tests experiments, similar levels of color (61.49%) and turbidity (61.30%) removal were observed, with a lower dosage of coagulant (46 mg/L) in the charge neutralization mechanism compared to the ones with sweep flocculation (58.22% for color and 54.73% for turbidity removal with 52 mg/L of aluminium sulfate). Similar results were found on pilot plant. At filtration rates of 180 and 300 m3 m−2 day−1, sweep flocculation mechanism had shorter filtration cycle (<5 m3) compared to other mechanisms. Therefore, a change in the operation of Water Treatment plants that use a coagulant dosage associated with sweep flocculation can bring advantages such as the reduction of coagulant consumption and sludge productions, as well as the increase of chlorine disinfection and filtration cycles.