The increase in waste production is directly proportional to the increase in population and the level of public consumption, because waste is the remnant of human activities. This is also an exception in the village of Sanur Kauh, South Denpasar District, Denpasar City. Sanur Kauh Village, currently has a Waste Management Site (TPS3R) managed by a Self-Help Group (KSM). The waste management system at Sekar Tanjung TPS with a 3R system, namely Reduce (reduction of waste products starting from the source), Reduce (Recycling for waste that can be reused) and Recycle (recycling waste) until now has been running but not optimal. The purpose of this study was to analyze the economic value of waste generated from waste management in Sanur Kauh Village, and also formulate a strategy to optimize the management of TPS 3R right in the tourist area of Sanur Kauh Village. The method used in this research is quantitative descriptive with data analysis using SWOT analysis, and using EFAS IFAS quadrant so as to produce a Waste Management Optimization Strategy which is the result of research from management aspects, aspects of human resources and aspects of infrastructure. The strategy generated from the SWOT analysis is the S-O strategy, namely Optimizing the Cooperation Agreement between the PSPLP Working Unit Prov. Bali with Sanur Kauh Village, and maximizing the organizational structure.