Video Sites Research Articles

A Study on the Correlation between Danmaku Videos and Audiences’ Repetitive Viewing Behaviours - A Case Study of Bilibili Danmaku Video Network Videos

With the rise of online video platforms, Danmaku videos have steadily gained popularity among young people. Danmaku’s instantaneous, synchronous, targeted, and cumulative features offer viewers a novel viewing experience, improve the social and interactive aspects of video views, and even impact the frequency with which users watch videos again. As a popular video website at present, Bilibili provides rich video content for audiences and supports the Danmaku function. This study targets Bilibili Danmaku videos and focuses on how Danmaku videos affect the audience’s viewing motivation and experience as the research theme. Descriptive statistics and result analysis were utilized in this study to investigate the reasons behind repeat viewing and the effect of the Danmaku on the viewing experience. Questionnaires were employed to gather viewing data from video audiences in the Bilibili life division. According to the findings of the study, Danmaku greatly improves the overall viewing experience for viewers as well as their enjoyment of the show and sense of community. The study concludes that Danmaku facilitates the audience’s behavioral decisions of repetitive viewing to a certain extent. This study provides an empirical analysis to explore the role of Danmaku in video viewing behavior and makes strategic recommendations for video platforms to improve user experience and foster community engagement.

To What Extent does the Length of Online YouTube English Learning Videos Influence Chinese English Learning Students' Studying Efficiency?

In recent years, with the development of online video technology, more and more people learn languages through video sharing websites. As the world's largest video website, YouTube platform gathers a large group of learners and a huge amount of learning resources. Many users upload English teaching videos on YouTube, and these videos have gained a lot of attention. This study investigates the relationship between length of online YouTube English learning videos and learning effectiveness of English learners.

Hybrid learners' intention on B-station: A case study of Art primary students at A University in the People’s Republic of China

Background and Aim: Information technology skills are crucial for teachers and students. Strengthening the support of technology in the history of art or the history of design courses can enhance teaching quality, foster students' comprehensive artistic literacy and innovation ability, and advance the development and progress of art education. With the continuous progress and development of technology, it is increasingly important in the education of art and design history, providing students with a broader understanding of the subject. This research not only investigates students' intention to use B-station, a video website, to learn the history of art or the history of design but also provides practical insights into the role of technology integration in learning art and design history, which can be applied in the classroom setting. Materials and Methods: To ensure the reliability of the study, a questionnaire was distributed to College of Fine Arts students at a university in China, resulting in 506 valid responses. The quantitative data were then analyzed using JAMOVI2.4.6. To measure the internal consistency of the questionnaire, Cronbach's α and McDonald's ω were used. Factor analysis was performed using EFA and CFA, and hypothesis testing was conducted using SEM, further enhancing the robustness of the study's findings. Results: The research proposed ten alternative hypotheses. The results indicated that eight hypotheses were accepted, and two were rejected. It was found that ACL, as a mediator variable, cannot enhance the impact of LII on ILB. Similarly, PBC, as a mediating variable, cannot enhance the impact of AL on ILB. Conclusion: The survey questionnaire employed in this study was adapted from willingness scales used in other countries. Unlike previous studies, the findings imply that ACL and PBC did not have a significant mediating effect. This may be attributed to differences in research subjects and environments. This study helps study Chinese students' learning habits, preferences, and teaching styles.

Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment.

Recruiting participants for clinical trials poses challenges. Major barriers to participation include psychological factors (eg, fear and mistrust) and logistical constraints (eg, transportation, cost, and scheduling). The strategic design of clinical trial messaging can help overcome these barriers. While strategic communication can be done through various channels (eg, recruitment advertisements), health care providers on the internet have been found to be key sources for communicating clinical trial information to US adults in the social media era. This study aims to examine how communication source (ie, medical doctors and peers) and message framing of TikTok videos (ie, psychological and logistical framing) influence clinical trial-related attitudes, perceptions, and sign-up behaviors under the guidance of the integrated behavioral model. This study used a 2 (source: doctor vs peer) × 2 (framing: psychological vs logistical) between-participant factorial design web-based experiment targeting adults in the United States who had never participated in clinical trials (ie, newcomers). A Qualtrics panel was used to recruit and compensate the study respondents (n=561). Participants viewed short-form videos with doctors or peers, using psychological or logistical framing. The main outcome measures included perceived source credibility, self-efficacy, attitude toward clinical trial participation, behavioral intention, and sign-up behavior. Structural equation modeling was used to analyze the direct and indirect effects of message factors on the outcome variables. Source (doctor=1; peer=0) and framing (psychological=1; logistical=0) were dummy-coded. Doctor-featured messages led to greater perceived source credibility (β=.31, P<.001), leading to greater self-efficacy (95% CI 0.13-0.30), which in turn enhanced behavioral intention (95% CI 0.12-0.29) and clinical trial sign-up behavior (95% CI 0.02-0.04). Logistical barrier-framed messages led to greater self-efficacy (β=-.09, P=.02), resulting in higher intention to participate in clinical trials (95% CI -0.38 to -0.03) and improved sign-up behavior (95% CI -0.06 to -0.004). Logistical barrier-framed messages were also directly associated with an increased likelihood of signing up for a clinical trial (β=-.08, P=.03). The model accounted for 21% of the variance in clinical trial sign-up behavior. Attitude did not significantly affect behavioral intention in this study (β=.08, P=.14), and psychological and logistical barrier-framed messages did not significantly differ in attitudes toward clinical trial participation (β=-.04, P=.09). These findings advance our understanding of how people process popular message characteristics in short-form videos and lend practical guidance for communicators. We encourage medical professionals to consider short-form video sites (eg, TikTok and Instagram Reels) as effective tools for discussing clinical trials and participation opportunities. Specifically, featuring doctors discussing efforts to reduce logistical barriers is recommended. Our measuring of actual behavior as an outcome is a rare and noteworthy contribution to this research.

Enhancing the dissemination of Cantonese Opera among youth via Bilibili: a study on intangible cultural heritage transmission

Intangible cultural heritage is an invaluable treasure for all human beings worldwide. In 2009, the United Nations Educational, Scientific and Cultural Organization (UNESCO) inscribed the Chinese Cantonese Opera, also known as Yueju in Chinese Pinyin, on the Representative List of Intangible Cultural Heritage of Humanity. The awareness of inheriting Yueju is not uncommon, but advancing methods to involve more young generations in this art form is still necessary. In this study, we focused on Yueju videos on Bilibili, a cultural community and video website popular among the younger generation. Through quantitative and qualitative research, we explored the types of Yueju videos that would have a significant spreading effect. The 1916 Bilibili videos related to Yueju were collected using Python crawler technology. We analyzed each video using seventeen variables. The elaboration likelihood model (ELM) forms the theoretical foundation of this research. We constructed the Yueju transmission model with two persuasive routes based on this model. The research methods mainly comprised regression analysis, multi-factor ANOVA, and analytic hierarchy process (AHP). We invited thirty-one experts to assess the importance hierarchy of those video factors and calculate the weight coefficient using AHP. This study demonstrated the central route concerning the causal relationship between video recognition and spreading effect through regression analysis. Additionally, this research identified the optimal combination of 8 video factors using multi-factor ANOVA in the peripheral route. In this study, we focused on the niche of Yueju video transmission on Bilibili. This research utilized the ELM and hybrid methods to obtain the statistical results. Then, we developed appropriate macro-level and micro-level strategies for transmitting Yueju culture, particularly those aimed at the younger generation.

Transient Analysis for a Queuing System with Impatient Customers and Its Applications to the Pricing Strategy of a Video Website

In this paper, we consider a queuing system with impatient customers, which includes infinite servers and two types of customers. During the service process, Type-1 customers may leave the system or upgrade to be Type-2 customers due to their impatience. By solving the partial differential equations, we obtain the generating functions of the transient distribution of the queue length, and many stationary performance measures are further derived. Then, as an application, we formulate an expected profit function for a video website, and maximize it by determining the optimal pricing strategy. Finally, numerical examples are provided to demonstrate the impacts of parameters on the optimal website profit.

Studying Away Post COVID-19 and Beyond: Making High Impact Learning Practices Equitable

Halfway through the Spring 2020 academic year, many institutions canceled face-to-face classes in response to the COVID-19 pandemic. During this in-person to online transition, educators had to rethink how studying away could be offered to undergraduate students. Technology allowed some to provide study away opportunities, incorporate inclusive pedagogies, diversify the student study away population, and specifically target students traditionally underrepresented in study-away/study-abroad programs. This includes students who are first-generation, of color, from working-class families, and with disabilities. In doing so, the author of this work was able to provide high-impact learning practices for diverse students and expose students to the research process while studying away, via an online asynchronous course. Here, the author shares some practices of leading a fully online study away course via video site visits, virtual student travel, and expert interviews. This work is important as it advances the literature on the pedagogies and practices of Interdisciplinary educators.

Analysis of Bilibilis Profit Model

The main popular videos are short videos these years, Bilibili is still popular among young people and earns a lot of revenue even though they are focused on long videos of their unique products. In this paper, an introduction about the general background of video websites and the background of Bilibili is given, and others progress in this topic is also presented. Moreover, the situations of other video websites and Bilibili are analyzed in the second part. This part talks about the situations and reasons why consumers choose them in this era. Then the analysis of sources of profits online and offline is conducted. This paper found that in both online and offline sections, mobile games occupy the largest amount of revenue but the proportion of mobile games occupied in the general revenue is declining.

Traditional and Social Media Usage Associated With COVID-19 Vaccine Uptake in Sapporo, Japan.

This study aimed to determine the relationship between specific information source usage and uptake of the coronavirus disease 2019 (COVID-19) vaccine. We analyzed 3348 participants aged 20 to 65 years who were not diagnosed with COVID-19 in a case-control study in Sapporo, Japan. The most prevalent information source on COVID-19 was television (TV; 87.8%), followed by online news sites (74.3%), newspapers (38.7%), websites of public institutions (30.9%), and families (29.7%). Multivariate logistic regression showed that the adjusted odds ratios of incompletion of second vaccinations for users of TV and newspaper to gather COVID-19 information were 0.31 and 0.32, respectively, whereas those for users of books, commercial video sites, Facebook, and "personal blog or bulletin board system" were 3.34, 2.22, 2.36, and 4.81, respectively. Social media use among older or male participants was associated with lower vaccine uptake.

Will pay-per-view in the advanced charging model recover the business losses for online video companies in China?

The evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored in the theoretical construct of second-degree price discrimination, selects the Chinese online video platforms iQiyi and Tencent Video for in-depth case studies. It charts the progression of its pricing strategies and juxtaposes these with those of prominent international online video sites to highlight both congruities and divergences. The synthesis of theoretical models with real-world case studies culminates in strategic recommendations to foster the growth of Chinese online video platforms in the global Internet arena.

Psychedelic Drug Microdosing Practices: A Qualitative Online Exploration.

"Microdosing," defined as the consumption of small, sub-hallucinogenic quantities of psychedelic drugs, has gained recent popularity. Microdosing is a relatively new concept, therefore no scientific recommendations exist on how to prepare and consume microdoses. Many consumers obtain microdosing information online. Few studies have investigated the content of this information; thus, the present study aimed to do so by collecting a large set of online microdosing information. A qualitative approach was taken to compile and characterize online microdosing information. Medical databases, video websites, online forums, drug-specific websites and forums, search engines, and social media websites were searched. A total of 174 unique resources were found, detailing the types of substances, preparation methods, doses, schedules, and safety strategies used by people who microdose. Future research is recommended to further explore how people prepare microdoses through in-person interviews and sample collection.

Exploring the Impact of Food Videos on Personal Dietary Behavior

This paper aims to explore the impact of food videos on personal dietary behavior, using the food section of Bilibil, a Chinese video website, as an example for research. By collecting 265 survey questionnaires and analyzing video data from the top 42 bloggers in the food section of Bilibili, this study examined the impact of food videos on audience dietary habits, comparison of the attractiveness of healthy food, food costs, health, personal characteristics of bloggers, number of video creators, and whether food has regional characteristics on audience dietary choices. Research has found that the food video area has become more positive after national rectification, bringing more positive impacts to the audience's dietary habits. In addition, the appeal of healthy eating in food videos is relatively low, while nonhealthy foods such as high-calorie, high-carbon water is more attractive. The food cost, nutritional status, personal characteristics of the blogger, number of video creators, and whether the food has regional characteristics all impact the audience's dietary choices in the video. The purpose of this study is to reveal the phenomenon of excessive promotion of unhealthy food by food bloggers and the development trend of Chinese food videos, indicating the impact of food videos on individual dietary behavior, which has significant theoretical and reference value for promoting public awareness and behavior of healthy eating.

How much information regarding gingival enlargement can we get from TikTok and YouTube?

This study aimed to evaluate and compare the reliability and quality of the information about gingival enlargements on YouTube and TikTok. Two popular video sites, YouTube and TikTok, were searched for gingival enlargement and gingival hyperplasia. The reliability and quality of the first 300 videos for each search term, which is 1200 videos in total, were evaluated by social media video content evaluation tools: Global Quality Score (GQS) for quality and modified DISCERN for reliability. Health professionals uploaded 68.6% of the videos on YouTube and 54.5% on TikTok. It was observed that 50% of TikTok videos and 65.9% of YouTube videos were educational. In terms of quality, 2.7% of the videos on YouTube are of excellent quality, while in TikTok there are no videos of perfect quality. TikTok videos had considerably more views, likes, viewing rates, and interaction index scores than YouTube videos (P < 0.01). The videos and pieces of information on YouTube are more reliable and accurate in terms of gingival enlargement when compared to TikTok.Nevertheless, it was discovered that videos on both platforms were of poor reliability and quality in general.

Film and Television Website Scores Authenticity Verification Based on the Emotional Analysis

Film and Television Website Scores Authenticity Verification Based on the Emotional Analysis

Weakening the Dominant Role of Text: CMOSI Dataset and Multimodal Semantic Enhancement Network.

Multimodal sentiment analysis (MSA) is important for quickly and accurately understanding people's attitudes and opinions about an event. However, existing sentiment analysis methods suffer from the dominant contribution of text modality in the dataset; this is called text dominance. In this context, we emphasize that weakening the dominant role of text modality is important for MSA tasks. To solve the above two problems, from the perspective of datasets, we first propose the Chinese multimodal opinion-level sentiment intensity (CMOSI) dataset. Three different versions of the dataset were constructed: manually proofreading subtitles, generating subtitles using machine speech transcription, and generating subtitles using human cross-language translation. The latter two versions radically weaken the dominant role of the textual model. We randomly collected 144 real videos from the Bilibili video site and manually edited 2557 clips containing emotions from them. From the perspective of network modeling, we propose a multimodal semantic enhancement network (MSEN) based on a multiheaded attention mechanism by taking advantage of the multiple versions of the CMOSI dataset. Experiments with our proposed CMOSI show that the network performs best with the text-unweakened version of the dataset. The loss of performance is minimal on both versions of the text-weakened dataset, indicating that our network can fully exploit the latent semantics in nontext patterns. In addition, we conducted model generalization experiments with MSEN on MOSI, MOSEI, and CH-SIMS datasets, and the results show that our approach is also very competitive and has good cross-language robustness.

Research on the Integration of TAM and TTF Models in CDSDL Model

With the advent of the information age, video-led interactive methods (Bouncer) have become popular. Due to the unique functions and outstanding performance of "danmaku" on the Internet, it has been quickly adopted by several major domestic mainstream media (Bilibili, Youku, Tencent, etc.). Chinese college students conduct self-directed learning on Chinese danmaku video sites. Call it "CDSDL". The CDSDL model combines the TAM model and the TTF model. This paper will analyze in detail how CDSDL integrates the TAM model and the TTF model through comprehensive analysis, literature reading and other research methods. The research conclusion is that the TAM model and the TTF model are suitable for the construction of the CDSDL model, which provides effective help for subsequent research on the influencing factors of the CDSDL model.

Research on the Marketing Model of Bilibili Member Shop Based on the Bilibili Pop-up Website's Derivative E-commerce Business

With the development of the Internet, video sites have gradually emerged. Along with the increasingly intense development trend of major video sites as well as the saturation of market share, various video site companies have started to try to open up new Internet business models one after another. Bilibili Member Shop as the only video platform and e-commerce platform in China, the success of Bilibili's e-commerce platform has opened up more possibilities for the development of the industry. This paper uses SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to study its business model and provide some help for other video platform companies to develop this business model.

Clustering Data On Underage Marriage Using The Clustering Method

In Law no. 1 of 1974, article 7 paragraph (1) states that marriage is only permitted if the man has reached the age of 19 and the woman has reached the age of 16. Nationally, early marriage to the age of under 16 is 26.95%. In fact, based on the findings of Bappenas in 2008, it was stated that 34.5% of the 2,049,000 marriages in 2008 until now were child marriages which were increasing rapidly (Rifiani, 2011: 126). The influence of foreign culture is also one of the causes of the large number of underage marriages, foreign cultures which are very famous for freedom of dating, are the views of today's youth to have relations outside of legal marriage. Not only culture, information technology in the 4.0 era has greatly influenced the occurrence of underage marriages, adult video sites that are easily accessible via the internet. For this reason, the K-means clustering method is used as the right solution for the problem of underage marriage data by grouping the data based on age, gender, and occupation to get definite data, so that data grouping using the applicationmatlab andrapid miner can produce output from data mining that can be used in making decisions in the future&#x0D; Keywords: Underage marriage, clustering, matlab

Coactive Vicarious Learning in Danmaku Contexts: A New Perspective of Informal Learning

ABSTRACTVicarious learning (VL), a concept widely explored in organizational behavior, has also received attention in social media research in recent years. Compared to live streaming e‐commerce and online communities, less VL has been studied based on danmaku, an instant commentary in video sites. We consider the characteristics of human information interaction in danmaku contexts and focus on exploring the core elements of coactive vicarious learning (CVL), where five core elements are identified. We will explore the influencing factors through content analysis and semi‐structured interviews. And a preliminary conceptual framework of CVL experience in danmaku contexts will try to be brought out for future empirical investigation.

Research on the development model of fusion of poetry communication and literary creation based on information fusion technology under the perspective of national fusion

Abstract Under the perspective of national integration, the fusion development of poetry communication and literary creation is flourishing. Through analyzing the characteristics of contemporary poetry dissemination and creation, this paper proposes an innovative model for the fusion development of poetry dissemination and literary creation based on information fusion technology. For poetry dissemination of multi-source information data, random set theory is used for representation, information fusion is performed on the representation results of random sets based on D-S evidence theory, and uncertainty is measured by introducing trust functions and multiple basic probability distribution functions synthesized into one basic trust function through orthogonal sum according to synthesis rules. From the viewpoint of dissemination information sources, news and information websites, video websites, podcasts or audiobooks are called the most important information sources for poetry dissemination, with a combined weight of more than 95%. In the case of poetry literature creation under the integration development mode, the periodicity of the works has significantly improved, with an improvement interval of (18.3% and 27.6%). The dissemination degree also increased effectiveness, with a maximum of 30.7% and a minimum of 21.5%. The development model based on information fusion can open up a new path for the fusion development of contemporary poetry communication and literary creation.