Abstract

The main popular videos are short videos these years, Bilibili is still popular among young people and earns a lot of revenue even though they are focused on long videos of their unique products. In this paper, an introduction about the general background of video websites and the background of Bilibili is given, and others progress in this topic is also presented. Moreover, the situations of other video websites and Bilibili are analyzed in the second part. This part talks about the situations and reasons why consumers choose them in this era. Then the analysis of sources of profits online and offline is conducted. This paper found that in both online and offline sections, mobile games occupy the largest amount of revenue but the proportion of mobile games occupied in the general revenue is declining.

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