Exploring the Impact of Food Videos on Personal Dietary Behavior

Abstract

This paper aims to explore the impact of food videos on personal dietary behavior, using the food section of Bilibil, a Chinese video website, as an example for research. By collecting 265 survey questionnaires and analyzing video data from the top 42 bloggers in the food section of Bilibili, this study examined the impact of food videos on audience dietary habits, comparison of the attractiveness of healthy food, food costs, health, personal characteristics of bloggers, number of video creators, and whether food has regional characteristics on audience dietary choices. Research has found that the food video area has become more positive after national rectification, bringing more positive impacts to the audience's dietary habits. In addition, the appeal of healthy eating in food videos is relatively low, while nonhealthy foods such as high-calorie, high-carbon water is more attractive. The food cost, nutritional status, personal characteristics of the blogger, number of video creators, and whether the food has regional characteristics all impact the audience's dietary choices in the video. The purpose of this study is to reveal the phenomenon of excessive promotion of unhealthy food by food bloggers and the development trend of Chinese food videos, indicating the impact of food videos on individual dietary behavior, which has significant theoretical and reference value for promoting public awareness and behavior of healthy eating.