Abstract
With the development of the Internet, video sites have gradually emerged. Along with the increasingly intense development trend of major video sites as well as the saturation of market share, various video site companies have started to try to open up new Internet business models one after another. Bilibili Member Shop as the only video platform and e-commerce platform in China, the success of Bilibili's e-commerce platform has opened up more possibilities for the development of the industry. This paper uses SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis to study its business model and provide some help for other video platform companies to develop this business model.
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