Video Apps Research Articles

The Impact of the Interactive New Technology of TikTok on the Pre-production Stage of the Film Industry Chain

In the context of the Internet era, the emergence and development of new media technology has affected many industries in society and spawned the birth and popularity of mobile short video apps represented by TikTok. This interactive new technology of TikTok has a huge influence on People's Daily life and on the traditional film industry and even the newly emerged "new media film industry". This study analyzes the impact of the interactive new technology of TikTok on the pre-production stage specifically. The impact happens in three primary angles. It demonstrates that TikTok is not just in a position to be used by filmmakers for their publicity. Meanwhile, it already started to reverse its influence on the front end of the movie industry chain. Through the method of literature research, this article gives a new definition of "new media film" and "short video", which is conducive to better-targeted research on TikTok-dominated short videos. At the same time, this study also subdivides the impact of short videos on the film industry based on the industrial chain, focusing on the impact on the pre-production stage of the film, which is rarely mentioned in previous studies.

Popular science and education of cosmetic surgery in China: Quality and reliability evaluation of Douyin short videos.

Douyin APP is the short video APP with the largest number of users in China. This study aimed to evaluate the quality and reliability of short videos about cosmetic surgery on Douyin. In August 2022, we retrieved and screened 300 short videos related to cosmetic surgery from Douyin, extracted basic video information, encoded the contentand identified the video source. The quality and reliability of short video information were evaluated using the DISCERN instrument. A total of 168 short videos of cosmetic surgery were included in the survey, and the video sources included personal accounts and institutional accounts. Overall, the total proportion of institutional accounts (47/168, 27.98%) is significantly less than that of personal accounts (121/168, 72.02%); nonhealth professionals received the most praises, comments and even collections and reposts, while for-profit academic organizations or institutions received the least. The DISCERN scores of 168 short videos of cosmetic surgery were 3.74-4.58 (average 4.22). Content reliability (p = .04) and overall short video quality (p = .02) are significantly different, but short videos published from different sources have no significant difference in treatment selection (p = .052). The overall information quality and reliability of short videos about cosmetic surgery on Douyin are satisfactory in China. The participants were involved in developing research questions, study design, management and conduct, interpretation of evidence and dissemination.

Understanding information disclosures and privacy sensitivity on short-form video platforms: An empirical investigation

As a new social media platform, short-form video apps integrate the dual functions of e-commerce and social networking. The proliferation and high penetration rate of this kind of app have resulted in online user concerns about the privacy security problems exposed by such platforms. This study focuses on better understanding the impact mechanism of private information disclosure behaviors and obtained benefits on privacy concerns of short-form video platform users. We analyzed the behavioral and privacy setting data of 35,456 users registered on the TikTok platform. The results demonstrated a correlation between use behaviors (e.g., participation and interest) and privacy sensitivity, among which popularity, as a form of external feedback, played a mediating role. In addition, the official certification provided to users by the platform moderated the impact of user popularity on privacy sensitivity. This study enriches the understanding of the correlation between privacy concerns and information disclosure behavior and suggests practical implications for the design of privacy settings and protections by short-form video platforms.

Logical and Practical Directions: A Study of Emotional Governance in Rural Communities in the Age of Integrated Media

Rural community governance is a key initiative to consolidate and expand the results of poverty eradication and build a solid foundation for rural revitalization, and integrated media technology provides a feasible path for the transformation and upgrading of rural community governance. In terms of values, history and reality, rural community governance urgently calls for the appearance of the emotional governance model; in terms of economic, political and cultural practices, live streaming, county-level integrated media and short video app have become effective forms of emotional governance in rural communities in the era of integrated media. With the impetus of media technology, the emotional dimension of rural community governance will expand the imagination and practice of social governance in China in the future.

Research on the Influence of Mobile Short Video Platform Recommendation Information Characteristics on User Stickiness

The outbreak of the scientific and technological revolution has brought about the vigorous development of the digital economy. Many short video APPs have gradually come into people’s sight and become important tools for leisure and entertainment. At this time, improving user stickiness has become the key to their competitiveness and long-term development. As a major feature of short video platform, information recommendation plays an important role in the sticky behavior of users. Therefore, targeted research on the internal mechanism of platform recommendation information features for user stickiness will help to improve the platform user stickiness. Based on the stimulus organism response theory, this paper constructs a theoretical model of the impact of the characteristics of recommendation information on the user’s sticky behavior during the use of mobile short video, and investigates 336 mobile short video platform users through online questionnaires. The research shows that the accuracy, benefit, interest and surprise of mobile short video recommendation information have a positive impact on users’ flow experience and sticky behavior; The flow experience has a positive impact on the sticky behavior of mobile short video users. This paper puts forward management suggestions for the management and operators of mobile short videos to help them optimize the design of their products, and recommends more accurate, profitable, interesting and surprising information based on user characteristics to stimulate users’ flow experience, thus improving users’ stickiness and helping enterprises achieve long-term development.

The Influence Factors of Short Video Marketing on Consumer Purchasing Behavior and the Effective Suggestions

In recent years, with the rapid development of the Internet, the promotion and application of TikTok and other short video APPs have greatly enriched people’s life and ways of leisure. Many enterprises pay attention to the value of short video marketing, and short videos, as a type of commodity, have been used for marketing. All of these have promoted the continuous growth of short video marketing mode. However, at present, some enterprises or businesses are not clear about the impact of short video marketing on consumers’ purchasing behavior, which to a certain extent affects the utilization of business resources and the sustainable and stable development of enterprises. This paper mainly analyzes the characteristics of short video marketing, studies the the influence factors of short video marketing on consumer purchasing behavior, and puts forward some effective suggestions. Conclusions can be drawn that short video marketing has the features of original content and a combination of online and offline. One influence factor of the consumer purchasing behavior is the short video marketing platform availability and function availability. Another one is the psychological distance between consumers and short video marketing. Moreover, in order to improve the short video marketing effects, it is essential to make the personalized marketing scheme based on consumer demands and improve the professional quality of short video bloggers. Additionally, there is a need to build a consumer value common trust and strengthen the short video content management. Last but not least, it is also important to focus on the interaction with consumers and organize more diversified promotional activities.

쇼트 비디오 사용자의 복합적 비지속성 이용의향에 미치는 영향요인에 관한 연구

Social media, represented by short video apps, provides users with the best platform to express themselves and talk freely. However, behind its entertainment and other bright sides, it also has a "dark side." Its negative information factors restrict users" continuance intentions. In this study, we employed the stimulus-organism-response (SOR) model as a framework to investigate the "dark side" of short video APP content and how it affects users" non-persistent intentions. We have conducted a questionnaire survey of 394 users on the usage of a short video platform and used the research tools SPSS 26.0 and AMOS 25.0 to make an empirical test of the constructed model. The study discovers that, besides content vulgarization, advertising interference, information ambiguity, and rumor dissemination can all negatively impact users" flow experiences. These four negative information factors can lead to users" social media fatigue, which results in discontinuous usage intention. As for flow experience, it has three buffering effects on negative behavior intention: first, it reduces the social media fatigue impact on discontinuous usage intention; second, it impedes the generation of social media fatigue; third, it directly reduces the user"s discontinuous usage intention. This study will help to advance research in the field of social media and user behavior. It investigates the influence path of short video APP users" discontinuous usage intention and enlarges the stimulus-body-response model"s APP applicability in analyzing short video APP user behavior. It is also instructive for short video APP developers to design and operate short video apps.

Ramification of Short Video Applications on Lifestyle of University Students

Short Video mobile applications have been appeared on the internet in last five years and mostly gained attraction in the realm of social networking and sharing. This form of media particularly have become a source of fascination and attraction for teenagers and young adults all around the world, their popularity in a kind of short time literally shows that these applications have fairly strong impact on the lifestyle of the youth. This study is qualitative in nature and population of this study is university students of Gujranwala. Close handed Survey was conducted for data collection and purposive sampling method was used to investigate user motivations and interactions. The study result shows that Students have an impact in their daily life. Students were changed in their sleeping behavior, way of thinking, and lifestyle after using short video apps. The study concluded with that short video apps impact the individually or society in (positive and negative) both sides.

Exploring factors influencing travel information-seeking intention on short video platforms

ABSTRACT Given the popularity of mobile-based short video apps in recent years, this study aims to examine factors influencing users’ intention to seek travel information on short video platforms. Informed by affordance theory and the technology acceptance model, this study proposes a research model that links various technological affordances to travel information-seeking intention on short video platforms. A cross-sectional survey was conducted in China with 640 respondents recruited from an online panel managed by a survey company to test the proposed model. Results show that four types of technological affordances (i.e. searching, recommendation, meta-voicing and livestreaming) on short video platforms are positively related to users’ diverse perceptions in seeking travel information. Perceived enjoyment promotes users’ perceived ease of use when using short video platforms and significantly enhances potential tourists’ travel information-seeking intention. Finally, perceived usefulness and ease of use also have a positive effect on travel information-seeking intention. This study provides theoretical and practical insights into increasing users’ intention to use short video platforms as travel information source, thereby making rational travel decisions.

(Retracted) Study on factors influencing e-commerce in short videos based on artificial intelligence-supported recommendation

Short video platforms, represented by TikTok, are gaining popularity across the world. Although mainly for entertainment and social interactions, short video mobile apps are intensively testing embedded e-commerce in short videos based on artificial intelligence (AI)-supported recommendation in the United States, Europe, China, and other countries and regions. To study users’ acceptance of embedded e-commerce in short videos based on AI-supported recommendation, we make an analysis with a number of factors as independent variables, concluding that perceived risk and perceived cost have a significant negative influence on purchase intention, whereas other independent variables have a significant positive influence on purchase intention. In addition, perceived enjoyment and conformity, embodying the entertainment and social features of short video apps, have a significant positive influence on perceived usefulness. We provide a guideline for enterprises to improve functions of the technology and informs public oversight of the technology’s development.

Health information sharing on social media: quality assessment of short videos about chronic kidney disease

IntroductionChronic kidney disease (CKD), which affects about 10% of global population, has become a global public health crisis in recent decades. It is well recognized that health information dissemination could change health behaviors, thereby greatly improving the early diagnosis and prevention of diseases. Due to fast dissemination, wide audience, intuitive and vivid, popularization through short videos has rapidly developed into the new main battlefield of health information. The objective of this study was to describe the properties of the CKD-related health information on short video apps.MethodsSearching on short video apps with high-frequency words in kidney disease as keywords, the basic information of the uploaders was retrieved and extracted short video. Five quality dimensions, awareness, popularity, utility, validity and quality, of each video were assessed with numeric rating scale (NRS) by five volunteers with CKD and three nephrologists.ResultsFrom the platform of douyin, 65 uploaders and their 3973 short videos of CKD-related health information were investigated in this study. Most information of short videos had relatively high level in awareness, popularity and utility assessment, but some information had relatively low level in validity and quality assessment; 24 (36.9%) uploaders were from governmental hospital (tertiary hospital); 19 uploaders (29.2%) uploaded more than 100 short videos and 49 uploaders (75.4%) updated their videos weekly, and 16 uploaders (24.6%) didn’t update short videos more than one month. There were 4 uploaders (6.2%) have more than 1 million follows, and 39 uploaders (60%) had follows less than 10,000. “Lifestyles”, “Common symptoms of kidney disease” and “Nephritis or kidney disease” were the three main contents of these short videos. The comprehensive data of uploaders with millions of follows in nephrology specialty were much lower than that of orthopedics and other specialty.ConclusionThe validity and quality of short video is still unsatisfactory, and CKD-related health information also need to be led and improved, although the awareness, popularity, and utility of health information about CKD is acceptable. The public should be selective and cautious in seeking CKD information on social media.

Using Data From a Short Video Social Media Platform to Identify Emergent Monkeypox Conspiracy Theories

This qualitative study investigates emergent conspiracy theories about monkeypox collected from content and metadata posted by users of a social media video app.

Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience.

Based on the stimulus-organism-response (SOR) framework, this research introduces perceived value and immersive experience, and builds a model of media interaction affecting consumers' consumption of clothing in mobile short video app (MSVA). Among the conducted survey, using the method of questionnaire survey, a total of 820 questionnaires were collected, and data from 752 valid questionnaires were used for analysis. The research results showed that the MSVA media interaction has a positive impact on perceived value, immersion experience, and purchase intention; Perceived value has a significant positive impact on immersion experience and purchase intention; Immersion experience has a significant positive impact on purchase intention. Perceived value and immersion experience play a mediating role in the relationship between social media interactivity and purchase intention. This research will provide theoretical support for clothing marketing businesses of MSVA and suggestions for the development and design of MSVA.

The addiction behavior of short-form video app TikTok: The information quality and system quality perspective.

TikTok has one of the most advanced algorithm systems and is the most addictive as compared to other social media platforms. While research on social media addiction is abundant, we know much less about how the TikTok information system environment affects users’ internal states of enjoyment, concentration, and time distortion (which scholars define as the flow experience), which in turn influences their addiction behavior. To fill this gap, this study collects responses from 659 adolescents in China aged between 10 and 19 years old, and the data is then analyzed using Partial Least Square (PLS). We find that the system quality has a stronger influence than information quality in determining adolescents’ experience with TikTok and that the flow experience has significant direct and indirect effects on TikTok addiction behavior. Notably, this study finds that TikTok addiction is determined by users’ mental concentration on the medium and its content. Several theoretical insights from the stimulus–organism–response (S–O–R) model and the flow theory are used to explain the findings.

The effect of advertising strategies on a short video platform: evidence from TikTok

PurposeThere are two major strategies for short video advertising which are KOL (key opinion leader) endorsement and in-feed advertising. The authors aim to research the effectiveness of these two strategies for heterogeneous sellers.Design/methodology/approachThe study employed a data set of users from Douyin. Using an endogenous treatment model, the study empirically examines the two strategies' effectiveness in attracting product traffic for online retailors at a short video app Douyin (TikTok).FindingsThe results show that the performance of in-feed advertising is higher when the seller's product is of lower price and when the seller has smaller cumulative video exposure. In addition, KOL endorsement is effective regardless of the product price, but performs better when the seller has larger cumulative video exposure.Originality/valueTo the best of the authors’ knowledge, this study is one of the first to explore the interaction effects of two major advertising strategies, KOL endorsement and in-feed advertising on short video platforms. The findings provide important theoretical contributions and practical implications.

Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast.

Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers’ clothing impulse buying behavior in live broadcast. A total of 737 questionnaires were collected, and 709 valid questionnaires were used for questionnaire analysis. According to the ELM, there are central route (comment quality and comment comprehensiveness) and peripheral route (comment quantity and commentator credibility) of online comments. The results show that in addition to the commentator credibility, the comment quality, comment comprehensiveness, and comment quantity have a significant positive impact on impulse buying behavior. Fashion involvement plays a moderating role in the relationship between online comments and impulse buying behavior. This paper will provide theoretical support for live broadcast clothing marketing and provide suggestions for the development and design of live broadcast.

Exploring short video apps users' travel behavior intention: Empirical analysis based on SVA-TAM model.

Social media had made significant effect on the tourism and hospitality industry. Among diverse types of social media platforms, short video apps (SVA) represented by TikTok or Douyin had brought great changes to the tourism industry. As new mobile technology platform, short video apps had changed the way for user to obtain travel information, make traveling plans and share the travel experience. Considering the new technology of SVA and the influence in tourism, this research aims to explore the SVA users’ behavior intentions and the adopting of SVA for making travel decision. Therefore, the new SVA-TAM model is proposed based on the technology acceptance model (TAM), including two new variables: electronic word of mouth (eWOM) and electronic trust (eTrust). An online survey was conducted to short video apps users. PLS-SEM was implemented for data and structural equations analysis of the final obtained 302 samples. In terms of the relationship between variables, this study found that user perceptions of SVA on usefulness and ease of use are powerful predictors of attitudes toward using SVA for travel planning, which maintains consistency with the outcome of previous TAM studies. Additionally, eWOM and eTrust positively influence user attitudes toward using SVA for travel planning even for destination decisions. Therefore, the short video apps should be taken into consideration for tourism marketing and destination branding owes to the effect on the potential users’ behavior intentions.

Global Content Creation and Consumption Transformation by Short Video Apps

Global Content Creation and Consumption Transformation by Short Video Apps

Effects of Short Video Addiction on the Motivation and Well-Being of Chinese Vocational College Students.

While media use can be beneficial in some ways, excessive use of media has led to growing concerns about its potential negative consequences. With the popularity of Chinese video applications (apps) such as DouYin, TikTok, Kwai, and other short video apps sweeping through schools around the world. Due to the diversity and immersion principle of short videos, their popularity continues to grow, and the phenomenon of students being addicted to short videos also brings many hidden dangers to the learning effect. Among other things, the problem of excessive use of the Internet among Chinese youth has led the government to propose a series of control policies to strengthen the monitoring of harmful habits of youth in the use of online applications. In addition, the problem of youth addiction to short videos has become a major concern for education experts and the general public, thus demonstrating that short video addiction is indeed an ongoing research issue. Therefore, this study aimed to understand the causes of short-form video addiction and its impact on the psychology of learning, and to investigate the relationship between short-form video flow experience, short-form video addiction, intrinsic and extrinsic learning motivation, and learning well-being from the perspectives of flow experience theory and micro ecological systems. The questionnaire was sent via instant messaging software such as QQ and WeChat, and university students from vocational colleges in China were invited to complete the questionnaire. A total of 517 valid data were collected, including 222 (42.9%) were male students and 295 (57.1%) were female students. The collected questionnaires were analyzed for reliability and validity after removing incomplete data, followed by structural equation modeling for model verification. The findings showed that: (1) short video flow experience had a positive effect on short video addiction; (2) short video addiction had a negative effect on intrinsic and extrinsic learning motivation; (3) intrinsic and extrinsic learning motivation had a positive effect on learning well-being; (4) short video flow experience had an indirect negative effect on intrinsic and extrinsic learning motivation; (5) short video flow and short video addiction had indirect negative effects on learning well-being. According to the results, it is clear that addiction to short videos has a negative impact on learners' learning motivation and positive psychology of learning, so parents and teachers should effectively guide students to use short video apps in a self-controlled way.

Ethical Dimensions of App Designs: A Case Study of Photo- and Video-Editing Apps

This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.