Ramification of Short Video Applications on Lifestyle of University Students

Abstract

Short Video mobile applications have been appeared on the internet in last five years and mostly gained attraction in the realm of social networking and sharing. This form of media particularly have become a source of fascination and attraction for teenagers and young adults all around the world, their popularity in a kind of short time literally shows that these applications have fairly strong impact on the lifestyle of the youth. This study is qualitative in nature and population of this study is university students of Gujranwala. Close handed Survey was conducted for data collection and purposive sampling method was used to investigate user motivations and interactions. The study result shows that Students have an impact in their daily life. Students were changed in their sleeping behavior, way of thinking, and lifestyle after using short video apps. The study concluded with that short video apps impact the individually or society in (positive and negative) both sides.