The Impact of the Interactive New Technology of TikTok on the Pre-production Stage of the Film Industry Chain

Abstract

In the context of the Internet era, the emergence and development of new media technology has affected many industries in society and spawned the birth and popularity of mobile short video apps represented by TikTok. This interactive new technology of TikTok has a huge influence on People's Daily life and on the traditional film industry and even the newly emerged "new media film industry". This study analyzes the impact of the interactive new technology of TikTok on the pre-production stage specifically. The impact happens in three primary angles. It demonstrates that TikTok is not just in a position to be used by filmmakers for their publicity. Meanwhile, it already started to reverse its influence on the front end of the movie industry chain. Through the method of literature research, this article gives a new definition of "new media film" and "short video", which is conducive to better-targeted research on TikTok-dominated short videos. At the same time, this study also subdivides the impact of short videos on the film industry based on the industrial chain, focusing on the impact on the pre-production stage of the film, which is rarely mentioned in previous studies.