Verbal Rhetoric Research Articles

Semantic reflection of rhetorical expression in brand design

تعنى البلاغة بالتشديد التعبيري للأشياء ، فيتخذ علم البيان بتناول الصور البيانية والخيالية البلاغية، وفي علم البديع تناول دراسة المحسنات اللفظية والمعنوية ، وفي علم المعاني اتخذت البلاغة كل ما يتعلق بالتراكيب والاساليب، وهذه المفردات دخلت في مجال الفن وتفرعاته بشكل كبير لاسيما في عم وفن التصميم لما له من دور كبير في تضمينه الكثير من الدوال الايحائية ذات المعنى العميق لشموليتها على تعددية معاني حقيقية تمتاز بالإيحائية والايهام وذات دلالات تحيل المتلقي الى البحث في اكتشاف المضامين الباطنة ومعانيها ومدلولات الكلام بها، حيث جاءت من خلال التوجه التقني والفكري والتعبيري والوظيفي والجمالي لتعرض خيارات اظهارية متعددة تتفق مع ما يتواءم مع الفكرة التصميمية. وجاء هذا البحث ليسلط الضوء على مدى الانعكاس الدلالي للتعبير البلاغي للعلامة التجارية وجاء عرض مشكلة البحث على وفق التساؤل: ما الانعكاس الدلالي للتعبير البلاغي في تصميم العلامة التجارية؟

The Little Entente of Women as Transnational Ethno-Nationalist Community

The founding of the Little Entente of Women (LEW) in 1923 provided new opportunities for feminists from member and aspiring countries to work together toward common goals for women’s rights in those states. As they forged transnational bridges and built friendships across borders, the feminists of the LEW articulated a vision of progress deeply rooted in ethno-nationalism and racialized rhetoric. In this article I reflect primarily on the verbal rhetoric and visual symbols used by representatives of these countries in the first two gatherings of the network. Their empathy seems to have extended predominantly to the ethnic majorities represented in the group. Even as they spoke for women in general as a category, many understood each other to be speaking on behalf of specific ethnic and racial groups. The narrowness of this vision undercut the effectiveness of the work the LEW undertook and the goals it aspired to achieve.

A study on the relationship between the content and form of “Dao(道)” through analysis of rhetorical expressions of “obedience(仁)” and “righteousness(義)” - Focusing on The Analects of Confucius and Book of Rites -

공자에 의하면 ‘도’에는 내용과 형식이 존재하는데, 어짊(仁)과 의로움(義)은 ‘도’의 내용이 되고, 예(禮)는 ‘도’의 형식이 된다. 특히 ‘도’는 반드시 강함과 부드러움 어느 한 쪽으로 치우치지 않고 균형을 갖춰야 하므로, 어짊(仁)은 부드러움을 그리고 의로움(義)은 강함의 성격을 지닌다. 다시 말해서 지도자가 부드러움의 어짊(仁)만 강조하면 백성들이 편하게 다가서지만 공경하지는 않는 반면, 지도자가 강함의 의로움(義)만 강조하면 백성들이 어려워하여 공경하지만 편하게 다가서지는 않는다. 즉 강함과 부드러움을 조화롭게 하는 것이 참된 리더십이라는 것이다. 따라서 ‘도’의 형식 역시 강함의 예(禮)와 부드러움의 음악(樂)이 공존해야 한다. 물론 ‘도’의 구성요소에는 이 네 가지만 있는 것이 아니다. 하늘 태양 달 구름 바람 비 나무 흙 바다 강 풀 등 자연(自然)과 사람 동물 식물 등의 생명체가 따로 놀지 않고 유기적으로 조화를 이룬 것이 지구이듯이, ‘도’ 역시 변치 않음(常) 덕(德) 중(中) 조화로움(和) 어짊(仁) 의로움(義) 예(禮) 음악(樂) 자애로움(慈) 검소함(儉) 겸손함(謙) 지혜로움(知) 신뢰(信) 올곧음(直) 용감함(勇) 강직함(剛) 등 다양한 구성요소들이 존재한다. 이처럼 다양한 요소들이 분리되지 않고 하나가 되어 상호작용 하는 것이 바로 ‘도’이다. 따라서 공자는 ‘도’의 구성요소들은 따로 행해서는 안 되고, 반드시 조화를 이뤄야 한다고 부단히 강조하고 있다.

Selling nationalism: the Hong Kong teleplay the legendary Huo Yuanjia in 1980s Mainland China

ABSTRACT In 1984, the Hong Kong teleplay Legendary Huo Yuanjia was officially released on national television stations in Mainland China. The teleplay, shot against the background of late-nineteenth and early-twentieth century China, tells the story of Huo Yuanjia, a nationalist kung fu hero who carries forward the national spirit and constructs a national identity through practicing martial arts. Upon its release, the teleplay was well-received across Mainland China; much better received than it was in Hong Kong. It was released when the reform and opening up of Mainland China was at its initial stage and when China and Britain had just reached substantive conclusions on the issue of Hong Kong’s return to China. There are two main reasons for the play’s popularity. First, the historical and cultural information associated with the image of Huo Yuanjia, together with its rhetorical expression in the teleplay, brought “Old China” back to life, helping to relieve the identity crisis the Chinese people were experiencing during the process of modernization. Second, the teleplay provided mass media (as well as the Chinese government) the logic to mobilize national support for its “qu bingfu” efforts, enabling the media to integrate individual resources during the process of modernization. Therefore, Legendary Huo Yuanjia set a good example for Mainland media to follow regarding how to communicate nationalist ideology through commercial narrative. The rhetorical method it adopted became the basic method of nationalist heroic narrative in the Mainland for the following three decades.

Appraising Environmental Beauty of Northern Areas of Pakistan through Rhetoric Expressions in Uzma Aslam Khan’s Thinner Than Skin: An Ecolinguistic Perspective

Environmental study is rising as a hot topic nowadays and there is a striking awareness of sustaining asymmetry between man and nature. How individuals ponder human relationships with the earth and other living creatures have changed deliberately. Ecolinguistics is a sub-field of sociolinguistics that studies the role of language in connecting human beings and their natural environment. Therefore, this research investigates the use of rhetorical expressions by Anglophone author Uzma Aslam Khan and her characters Nadir, Farhana, and Maryam and their attitudes, graduation, and engagement with the natural environment. For this purpose, the "Appraisal Model" (Martin and White, 2000) has been used as a theoretical framework that sheds light on Arran Stibbe's (2015) ecolinguistic model of Evaluation. It highlights several rhetorical devices through which the narrators expressed their positive attitude towards "the stories they lived by." They rhetorically bespeak the readers to appreciate the environmental beauty of the Northern areas of Pakistan as it is surrounded by beauty and provides a therapeutic potency to build a strong relationship between man and his motherland. The study is limited as it only attempts to praise the beauty of Northern areas by appraisal patterns and does not include the other counterparts of Pakistan. However, the study is significant as it endeavors to appreciate the environmental beauty of Pakistan and provides new avenues for scholars to bridge a gap between ecolinguistics and other areas of linguistics, such as critical discourse analysis, pragmatics, and semantics.

A Critical Discourse Analysis of Donald Trump’s Rhetorical Animosity Against Illegal Immigrants

This study looked at the discourses used by former U.S. President Trump against immigrants. Specifically, the rhetorical expressions, metaphorical approaches, semantic expressions, linguistic features, and classifications of ideologies in the political discourses were explored. Findings show that the discourses contained various rhetorical expressions and discourse patterns in his political speeches. With the use of conceptual metaphor theory for analysis, it showed that he expressed racism against immigrants and immigration and his political speeches also contained pieces of evidence of negative rhetorical expressions towards illegal immigrants. Findings show that the discursive components could be very instrumental in determining how politicians or leaders express their political ideologies on the issue of immigration, racism, and other socio-political issues in a country.

A Critical Discourse Analysis of Donald Trump’s Rhetorical Animosity Against Illegal Immigrants

This study looked at the discourses used by former U.S. President Trump against immigrants. Specifically, the rhetorical expressions, metaphorical approaches, semantic expressions, linguistic features, and classifications of ideologies in the political discourses were explored. Findings show that the discourses contained various rhetorical expressions and discourse patterns in his political speeches. With the use of conceptual metaphor theory for analysis, it showed that he expressed racism against immigrants and immigration and his political speeches also contained pieces of evidence of negative rhetorical expressions towards illegal immigrants. Findings show that the discursive components could be very instrumental in determining how politicians or leaders express their political ideologies on the issue of immigration, racism, and other socio-political issues in a country.

Beyond Rhetoric: Unraveling the Linguistic Fabric of Corporate Social Responsibility Communication

This research paper delves into the linguistic intricacies of Corporate Social Responsibility (CSR) communication, aiming to move beyond rhetorical expressions and unravel the nuanced fabric that shapes these messages. Employing a qualitative approach, the study analyzes a diverse set of CSR communication materials, including corporate reports, press releases, and website content. By scrutinizing lexical choices, tone and framing, syntactic structures, and intertextuality, the research aims to identify patterns, strategies, and potential impact on stakeholder’s perceptions of CSR initiatives. The findings of this study will contribute to a deeper understanding of how language is employed to convey social responsibility in corporate discourse. Ultimately, this research seeks to shed light on the linguistic framework that underlies CSR communication, providing valuable insights for academics, practitioners, and policymakers alike.

Rhetorical Scheme in Georg Philipp Telemann’s Sonatas for Two Violins or Flutes (1727)

The relevance of this article is due to the lack of research of G.Ph. Telemann’s works in the context of Baroque rhetoric. The main purpose of this article is to reveal the content of the Six Sonatas for two violins or flutes by G.Ph. Telemann in the context of the rhetorical scheme. In contrast to the rhetorical figures, the components of the rhetorical canon in a musical piece are not commonly examined in fundamental theorists’ works, and for this reason we suggested to reveal ways of its realization in the G.Ph. Telemann’s duo sonatas. The results of the study have shown that a turn to the rhetorical scheme during the analysis is a completely historical and logical method. The understanding of the subject of musical rhetoric has changed in the historical space, but a great number of Baroque theorists considered the possibility of defining and turning to a rhetorical canon in music, in analogy with verbal rhetoric. The analysis of G.Ph. Telemann’s duo sonatas allows conclusively conclude that they represent four stages of the rhetorical scheme (except the memoria): inventio – as an introduction to a whole composition or as a subject (theme) of a single movement, as well as performer’s improvisation (before or in-between the movements), dispositio – as a specific plan of the form development; decoratio – the use of rhetorical figures and phrases, as well as compositional and performer’s ornamentation and pronuntiatio – methods of sound production, phrasing, dynamics and articulation. The correspondence between G.Ph. Telemann’s music and the rhetorical concept proves not only his profound theoretical knowledge, but also demonstrates the practical use of the rhetorical scheme in his works, which substantiates this analytical approach in this research and also takes researchers and performers to a deeper level of comprehension of the poetics in G.Ph. Telemann’s works.

ПСИХОЛІНГВІСТИЧНІ ПАРАМЕТРИ СПРИЙНЯТТЯ ТЕКСТУ У РАЗІ ПЕРЕКЛАДУ АНГЛІЙСЬКОЇ ІСТОРИЧНО МАРКОВАНОЇ ЛЕКСИКИ УКРАЇНСЬКОЮ МОВОЮ

The article examines the psycholinguistic parameters of text perception during the translation of archaisms and historicisms from English into Ukrainian, as well as approaches to their reproduction in poetic works, headlines, speeches, proverbs, sayings, and other types of rhetorical expressions. Attention is focused on the fact that the activity of the translator requires solving a number of tasks related to various manifestations of such a rare vocabulary in written language and speech, interfering with remoteness and the passage of time, which provoke changes in culture and language. The author's personal contribution consists in the proposed methods of translation and the definition of the main requirements for its implementation, among which are attention to the specificity of the audience, accuracy, conciseness and preservation of the main ideas of the original source.

A Study on the Correlation of Meaning through Analysis of Apple TV Advertisement Expression Techniques

하나의 브랜드가 성공하기 위해서는 오랜 시간과 경험, 전략 등이 요구된다. 본 연구에서는 브랜드 성공을 위한 여러 요소들 가운데에는 광고의 시각적 표현 기법에 대해 연구를 하였다. 특히 높은 브랜드 인지도를 보이고 있는 애플의 TV광고 분석을 통해 브랜드 아이덴티티와의 연관성을 알아보고자 하였다. 애플의 기업 역사에서 패러다임 변화가 있는 시기의 광고들을 수사학을 통해 분석하고, 이를 통해 기업의 브랜드, 제품의 특징, 광고의 의미, 광고의 표현 기법 사이의 연관성을 알아보았다. 비교법, 강조법, 변화법 등의 수사법이 시각적으로 어떻게 표현되며, 초현실주의 관점의 표현은 어떠한지 분석하였다. 분석 결과, 첫 번째, 반복법에 의한 메시지의 각인, 두 번째, 혁신을 표현하기 위한 초현실주의적 표현, 세 번째, 각종 디자인 표현 기법을 통한 미학적 가치 표현, 네 번째, 생략법 등에 의한 간결함, 다섯 번째, 은유법 등의 비교법을 이용한 비교 광고 전략 등으로 요약될 수 있다. 이는 그간 알려진 애플 이미지 및 전략과 비슷한 양상으로 나타나고 있으며, 본 연구 결과를 통해 광고 표현을 위한 시각적 수사학 표현에 대한 토대가 될 수 있을 것이다.In order for a brand to succeed, a long time, experience, and strategy are required. In this study, among the various factors for brand success, a study was conducted on the visual expression technique of advertisement. In particular, through the analysis of Apple s TV advertisements, which are showing high brand awareness, we tried to find out the connection with brand identity. Advertisements in Apple s corporate history were analyzed through rhetoric, and through this, the association between corporate brands, product characteristics, advertising meaning, and advertising expression techniques was investigated. It analyzed how investigative methods such as comparative method, emphasis method, and change method are visually expressed and how the surrealist perspective is expressed. As a result of the analysis, first, imprinting messages by repetition, second, surrealistic expressions to express innovation, third, aesthetic value expressions through various design expression techniques, fourth, simplicity by omission, and comparative advertising strategies using comparison methods such as metaphors. This is similar to the known Apple image and strategy, and the results of this study could serve as the basis for visual rhetorical expression for advertising expression.

In minimalisearder yn 'e Burmania-sprekwurden

In Early Modern Frisian, the word combination næt ien (literally: ‘not one’, ‘not a’) had a rather specific meaning. When someone said (s)he “understood næt ien bijt (‘not a bit’) of yesterday’s sermon”, (s)he meant to convey in a rhetorical way that the whole sermon was incomprehensible to him (or her). Expressions like (not) a bit are known as minimisers in the linguistic literature. In present-day Westerlauwers Frisian, the identical word combination net in (‘not a’) normally has a different meaning. As a result, today’s readers are prone to misinterpret these Early Modern mini¬miser expressions. Likewise, the same readers would easily overlook the very similar word combination næt en (‘not a’) in Early Modern Frisian, where the determiner ien is spelled as en. This looks like a completely innocuous spelling variant in Early Modern Frisian, since orthography was anything but standardised in that period. But in reality, this apparently meaningless spelling variant had a pragmatic function. The spelling en was exclusively used in rhetorical contexts, primarily in combination with mini¬misers, but also in as-similes (‘as tall as a (en) giant’) and with such in predicates like: (he is) such a (en) (fool). In this article, a rhetorical expression listed in the 1641 Burmania Proverbs is used as a case in point. (The Burmania Proverbs constitute an anonymous collection of Frisian proverbs and expressions, in the vein of Erasmus’ Adagia.) The linguistic discoveries discussed in this article lead the way to an improved inter¬pretation, which is absent in a recent authoritative, scholarly commentary on these Proverbs.

Rhetorical expressions in headlines of Kannada newspapers

Use of Rhetorical Expression in both written and spoken, is a technique that an author or speaker uses to grab the attention of listener or reader. Rhetorical Expressions make headlines or articulations sensational, eye-catching and attractive through the meaning which inheritance in them and they convey the intention or message of the author or speaker to the listener or reader without any intervening time or space or instantly. Rhetorical devices such as figurative like Personification, Simile, Metaphor, Metonymy, Euphemism, Antithesis, Irony, Pun, and so on, can be used to evoke an emotional response in the audience, but that is not their primary purpose. So, the present paper focuses on Rhetorical Expressions which have been used in the headlines of Kannada Newspapers, namely Mysore Mitra and Andolana which are state newspapers. Data for the present article have been collected from the above-mentioned newspapers (Dated Nov. 20th, 2018 to Dec. 20th, 2018). 186 Rhetorical expressions have been traced out while collecting and analyzing the data.

Rhetorical expressions in headlines of kannada newspapers

Use of Rhetorical Expression in both written and spoken, is a technique that an author or speaker uses to grab attention of listener or reader. Rhetorical Expressions make headlines or articulation sensational, eye-catching and attractive through the meaning which inheritance in them and they convey the intention or message of the author or speaker to the listener or reader without any intervening time or space or instantly. Rhetorical devices such as figurative like, Personification, Simile, Metaphor, Metonymy, Euphemism, Antithesis, Irony, Pun and so on, can be used to evoke an emotional response in the audience, but that is not their primary purpose. So, the present paper focuses on Rhetorical Expressions which have been used in headlines of Kannada Newspapers, namely Mysore Mitra and Andolana which are state newspapers. Data for the present article have been collected from the above mentioned newspapers (Dated Nov. 20th 2018 to Dec. 20th 2018). 186 Rhetorical expressions have been traced out while collecting and analyzing the data.

Translation Strategies of Chinese and English Trope Sentence

Metaphor is to use a familiar and concrete thing to explain another strange and abstract thing. These two things must be essentially different but have similarities. Trope is an important rhetorical device and expression means in both Chinese and English. How to translate Chinese and English trope sentences properly and accurately is a question that scholars have been discussing. Four commonly used translation strategies: literal translation, free translation, interpretative translation and supplementary translation are introduced in this paper, aiming to provide a reference and guideline to the scholars who are interested in this field.

Rhetorical expressions of ethos of conflict and policymaking in intractable conflict by leaders: A comparative study of two Israeli prime ministers.

Rhetorical expressions of ethos of conflict and policymaking in intractable conflict by leaders: A comparative study of two Israeli prime ministers.

An Analysis of War history in the Elementary Social studies Textbook For the purpose of promoting democratic citizenship: focusing on Goryeo period and Joseon period

목적 본 연구의 목적은 초등 사회교과서 전쟁사 서술내용과 표현을 분석하여 민주시민성 함양에 적합한 전쟁사 서술방향을 모색하는 것이다. 방법 이를 위해 7차 교육과정부터 2015 개정 교육과정까지 발행된 초등 사회교과서 역사영역의 전쟁사 서술 중 고려시기 외침(外侵)과 조선시기 임병양란(壬丙兩亂)을 분석대상으로 선정하여 서술내용과 수사적 표현을 비교⋅분석하였다. 결과 분석결과 전쟁의 원인과 전개과정에 중점을 둔 서술이 점차 강조되고, 전쟁의 승패에 따라 반복적으로 등장하는 서술내용구조가 고착화되었음을 알 수 있었다. 또한 영웅과 지배층 중심의 서술로 인해 당시 전쟁을 경험한 일반인들의 관점은 나타나지 않았으며 전쟁을 선과 악의 구도로 서술하는 수사적 표현이 지속적으로 활용되었다. 결론 이러한 문제점을 극복하고 민주시민성 함양을 위한 전쟁사 서술을 위해서는 첫째, 전쟁이 가진 특수성에 기반하고 학생들에게 분석과 해석의 기회를 열어주는 서술, 둘째, 서술 관점의 대상과 범위의 확장, 셋째. 비판적 사고력, 탐구능력, 가치판단과 같은 민주시민성과 관련된 다양한 기능의 함양을 촉진하는 서술이 요구된다. Objectives The purpose of this study is to analyze the contents and expressions of the history of war in elementary social studies textbooks to find a direction for describing the history of war that is suitable for promoting democratic citizenship. Methods To this end, from the 7th curriculum to the 2015 revised curriculum, the Goryeo period and Joseon period were selected as targets for analysis among the descriptions of the history of war in the historical field of elementary social studies textbooks, and the description contents and rhetorical expressions were compared and analyzed. Results As a result of the analysis, it was found that the description focused on the cause and development process of the war was gradually emphasized, and the structure of content description that appeared repeatedly according to the victory or defeat of the war was fixed. In addition, it was confirmed that the perspective of ordinary people who experienced the war at the time was not revealed due to the description centered on the heroes and the ruling class, and that the rhetorical expression describing the war in the composition of good and evil was continuously used

The Rhetoric of Lithuanian MeToo Discourse

The great spread of the phenomenon of MeToo, a global movement promoting the publicity of the facts of sexual harassment, has also received a response in Lithuania: anonymous stories in blogs have grown into a provocative discourse that has attracted a great deal of attention. The aim of the research presented in this article is to characterise the discourse of MeToo in terms of rhetorical expression that has not been discussed yet: to identify and elicit the dominant elements of rhetorical argumentation. The empirical research was conducted using the method of rhetorical analysis that allows distinguishing and defining in rhetorical categories the models characteristic to rhetoric appeals. The method of rhetorical analysis combined with directed content analysis, as well as with critical discourse analysis. Following the methodology of provocative narrative research, it was analysed the material published at the time of maximum intensity and involvement in the discourse, such as testimonies, publications, interviews, and comments of women who have been subjected to sexual harassment. The results of rhetorical discourse analysis allow us to discuss the culture of accusation in which the normalization of victim condemnation is prevalent, and logical reasoning gives way to prejudice-based emotional appeals.

Receiving the Word in Image: Federico Zuccaro’s the Annunciation Broadcast by Prophets (1565) and the Reception History of the Bible in the Counter-Reformation

Abstract The Annunciation Broadcast by Prophets (1565) was an altarpiece created by Federico Zuccaro (1541–1609) for the Church of the Annunciation, Rome. It was the first image commissioned by the Order of the Jesuits, a movement involved in propagating the objectives of the Counter-Reformation Church. Altarpieces were particularly effective points of communication between the Catholic Church and the lay beholder, and used visual exegesis as a means to communicate appropriated receptions of biblical texts. The intimate connection that these objects have to their theological and political context marks them as significant moments of biblical reception, that have, up to this point, been overlooked by historians in the field. This article identifies the broader lacuna in scholarship surrounding the reception history of the Bible during the Counter-Reformation. Whilst this is due to a preference for studies of the Bible in the Protestant Reformation, the lack of scholarly investment poorly reflects the relevance of the Counter-Reformation period to the reception-historical methodology. The context prioritized the interpretation of the Bible through the lens of Church tradition, or in other words, the history of the Bible’s reception. This affinity is echoed in the reception-historical approach found in contemporary biblical scholarship, creating a hermeneutical link between the two contexts. Visual culture was a valuable expression of Counter-Reformation rhetoric and visualized the mediation of biblical texts through Church tradition. This article uses Zuccaro’s altarpiece as a tool to argue this hypothesis and postulate the intimate relationship maintained between texts and their reception in Counter-Reformation Catholicism.

EXPLORING SELF-REFLECTION PRACTICE AS A MEANS TO SELF-DEVELOPMENT FOR STUDENT TEACHER OF ELEMENTARY SCHOOL EDUCATION STUDY PROGRAM

This study aimed to investigate the self-reflection practice of prospective teacher of elementary education for their sense of self-development. This study will be guided by qualitative descriptive approach with phenomenology hermeneutics to investigate prospective teacher’s feeling in their written text. Accordingly the text would be analyzed using rhetorical analysis. The data of this study were collected from six written self-reflection that has correct composition as reflection from six prospective teacher that has taken implementation of thematic based learning class. The data of this study were analyzed based on its rhetorical expression with the consideration of the three stages of reflection process. The result of this study revealed that written self-reflections of prospective teacher mostly follow the same flow of reflection and has the sense of self-development in terms of their new perspective on the matter under consideration. Their new persepective usually in terms of conclusion or self-encouragement on the matter under consideration. The implication of this study was Result of this study may encourage the practice of reflection or self-reflection for prospective teacher so that it can be practiced and implemented more to the prospective teacher for their own personal and professional development.