Beyond Rhetoric: Unraveling the Linguistic Fabric of Corporate Social Responsibility Communication

Abstract

This research paper delves into the linguistic intricacies of Corporate Social Responsibility (CSR) communication, aiming to move beyond rhetorical expressions and unravel the nuanced fabric that shapes these messages. Employing a qualitative approach, the study analyzes a diverse set of CSR communication materials, including corporate reports, press releases, and website content. By scrutinizing lexical choices, tone and framing, syntactic structures, and intertextuality, the research aims to identify patterns, strategies, and potential impact on stakeholder’s perceptions of CSR initiatives. The findings of this study will contribute to a deeper understanding of how language is employed to convey social responsibility in corporate discourse. Ultimately, this research seeks to shed light on the linguistic framework that underlies CSR communication, providing valuable insights for academics, practitioners, and policymakers alike.