Variety Of Brands Research Articles

Pengaruh Brand Reputation, Brand Competence, dan Brand Liking terhadap Keputusan Pembelian

Brand reputation, is a brand that refers to a person to assume that such brand is good and reliable. Brand competence is the ability of product to solve problems faced by its customers, and meet their needs. Brand liking is a particular fondness of one party against another party because these parties find that the other party favorable and suitable. Purchase decision is the stage in the buyer's decision making process, where consumers actually buy the product. This study is to determine the effect of brand reputation, brand competence and brand liking, on purchasing decision of the consumers of motorcycle Yamaha V-Ixion. 
 This research uses a survey approach to retrieve data using questionnaires with respondents of 100 consumers of motorcycle yamaha v-Ixion in Bogor. Based on the calculations, the table variable regression equation brand reputation 0.005 states that each additional values ​​in brand reputation will give rise to a score of 0.005. While the table variable regression equation brand competance 0.090 states that each additional values of variables brand competence will give rise to a score of 0.090. And table variable regression equation of brand liking of 0.531 states that each additional values of brand liking will give rise to a score of 0,531. From the analysis of determination test, brand reputation, brand competence and brand liking, on the purchasing decision is of 0.247, this indicates the relationship between the independent variables are brand reputation, brand competence, and the dependent variables purchasing decisions by 24.7%.

THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY CONCERNING AUTOMOBILE BUYING DECISION OF ISUZU PANTHER AT PT. ASTRA ISUZU SEMARANG

Tranport equipment is badly needed in this era of fast-paced as it is, particularly cars. Competition in the automotive world is so tight. Therefore, businesses are required to be able to increase sales in order to survive in the business worlds. Specifically, this research was discuss about automobile buying of Isuzu Panther brand at PT Astra Isuzu Semarang during 2012-2015 keep have sale descending. If that case wasn’t improve and solve, probably will presense problem for PT. Astra Isuzu Semarang next.Aim of this research was to found brand image and product quality concerning automobile buying decision of Isuzu Panther Semarang. This research type was explanatory, with data collection technique by questionaire. The population in this research is consemers who use and bought Isuzu Panther automobile on PT Astra Isuzu Semarang with the number of samples taken was 72 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 16.Based on the results of the research, revealed that the partially, brand image and product quality has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable brand image and product quality has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is keeping a good image with a way keep it always communicate with consumers and customers. Besides continuing and improving product quality as well as improving its shortcomings, adding interior and exterior facilities and applying innovation to its products so as not to have the impression of monotonous and outdat

PENGARUH CITRA MERK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS KONSUMEN (Studi Kasus Perilaku Konsumen Toko Roti Lyly Bakery)

Study was to (1) analyze the image of the brand Lyly Bakery, (2) analyze consumer satisfaction Lyly Bakery, (3) analyze consumer loyalty Lyly Bakery, and (4) analyze the influence of brand image and customer satisfaction to customer loyalty Lyly Bakery. Implementation of the assessment of these parameters is done by scoring method. This study in the form of questionnaires containing questions for the items given a response by the respondent researchers. The influence of brand image on customer loyalty to the product Lyly Bakery. The analysis technique used is to use multiple linear regression models. Constant values (a) obtained for 0046, which means if the brand image variable does not exist then it is assumed that consumer loyalty is formed by 0046. Brand image regression coefficient (b) of 0.379 indicates when there is an increase in the brand image will enhance customer loyalty Lyly Bakery. The coefficient of determination (adjusted R2) was obtained for 0447, which means contributions pangaruh brand image variable, is equal to 44.7% and the remaining 55.3% is explained by other factors outside the model. This means that the variable brand image can provide a major influence on changes in consumer loyalty Lyly Bakery. Keyword: brand image, customer satisfaction, customer loyalty

An advanced approach for electrochemical sensing of ibuprofen in pharmaceuticals and human urine samples using a bare boron-doped diamond electrode

Herein, an advanced electroanalytical approach for the determination of ibuprofen based on the use of a bare and electrochemically untreated boron-doped diamond electrode is presented. Cyclic voltammetric study revealed that the electrode reaction of the analyte was manifested by the presence of well-shaped irreversible and diffusion-driven oxidation peak at very high potential (+1.75 V vs. Ag/AgCl/3 mol L−1 KCl reference electrode) in 1 mol L−1 perchloric acid. After optimization of experimental conditions, the peak current of ibuprofen was proportionally linear from 9.49 × 10−7 to 6.69 × 10−5 mol L−1 providing both differential pulse (DPV) and square-wave voltammetric (SWV) techniques, respectively. The elaborated electroanalytical protocol rendered low detection limits of 4.1 × 10−7 and 9.3 × 10−7 mol L−1 in association with favourable intra-day repeatability (relative standard deviation of 3.6 and 4.6%) using DPV and SWV procedures, respectively. The effect of interfering compounds such as ascorbic acid, dopamine, caffeine, uric acid and glucose on the current response of ibuprofen was explored in details. The usefulness of the proposed approach was verified in the analysis of a variety of commercial brands of pharmaceuticals and spiked human urine samples with the significant range of recovery percentages (for pharmaceuticals: 99.8–107.5% and 99.8–105.0% by DPV and SWV, for urine: 95–107% and 97–103% by DPV and SWV). Taking these features into account, the developed protocol may be exploited as a novel, simple and efficient tool in drug quality control analysis and analysis of biological samples. In addition, a bare and electrochemically untreated boron-doped diamond electrode may be applied as a progressive electrochemical sensor and helpful alternative to previously utilized electrochemical platforms in this field.

THE IMPACT OF TRAINING QUALITY, MANAGERIAL SKILL AND SALES MOTIVATION ON DEVELOPING SALESMAN PERFORMANCE TO INCREASE SALES EFFECTIVENESS

The purpose of this research is to analyze the influences of training quality, managerial skill, sales motivation toward salesman performance to impact the salesman performance to increase sales effectiveness. The research problem is how to increase of training quality, managerial ability, sales motivation toward salesman performance to impact the sales effectiveness.This research analyzes the factor that influences repurchase intention use mediating variable brand preference. This research developed a theoretical model by submitting four hypotheses where will be tested by Structural Equation Model (SEM) used AMOS 21.0. Respondents in this research are people who work as a credit card salesman with total 157 respondents. The result of SEM data processing already found the goodness of fit follows, the value of chi-square = 77,261, df: 96, p:5%; probability = 0,920; GFI = 0,940; AGFI = 0,915; TLI = 1,013; CFI = 0,959; CMIN/DF = 0,805;RMSEA = 0,000. Empirical analyze indicate the influences of training quality are significant to salesman performance; the effect of sales motivation are significant to salesman performance; the effect of managerial skill are significant to salesman performance;the effect of salesman performance are significant to sales effectiveness and the effect of managerial skill are significant to sales effectiveness.

Mitigating forecast errors from product variety through information sharing

We examine the impact of increasing product variety on two measures of a firm’s forecast performance – forecast accuracy and forecast bias – and test whether shared information mitigates this impact. With companies under pressure to expand product variety yet maintain good forecast accuracy understanding this relationship is critical. We use data gathered pre and post a vertical integration event, where some information forecasted prior to the merger was now available. We show that increasing product variety, and thus the number of forecasts, indeed deteriorates both forecast accuracy and bias. The vertical integration event, providing information sharing, results in improved forecast performance. Further, different product variety attributes (e.g. brand variety and pack variety) are found to have differing impacts. Increasing brand variety is found to have a significantly greater impact on forecast accuracy than pack variety. Using the vertical integration event as a natural experiment we document that expanding product variety negatively impacts forecasts and that information can help mitigated the impact. This is an important contribution as it tests the value of ‘truthful’ information given the elimination of the firm boundary post merger. Further, we show that a firm’s decision to expand product variety should include product variety attributes given their differential impact.

PENGARUH CITRA MEREK DAN PERSEPSI KUALITAS TERHADAP LOYALITAS MEREK

This research aims to examine effects of brand image and perceived quality simultaneously and partially on brand loyalty Indosat card users. Methods of data collection using questionnaires. The sample size consisted of 125 respondents taken by accidental sampling. Data were analyzed using a range of scales and ordinary least squares (OLS). The results show the brand image and perceived quality have influence simultaneously and partially on brand loyalty with the determination coefficient is 71,9%. This means that if the brand image and perceived quality, brand loyalty is high then high, and vice versa. Variable brand image dominant influence on brand loyalty Indosat card users.

Trust transfer in social media brand communities: The role of consumer engagement

Social media brand communities (SMBCs) provide firms with a potential tool to develop brand relationships. The goal of this study is to understand the value of an SMBC to that brand by examining how the community contributes to one of the central brand relationship variables—brand trust. From the perspective of trust transfer, this study considers whether and how consumer trust in a brand can be transferred from other trusted parties in the SMBC, and the mediation of consumer engagement in this process. Based on a survey of 279 SMBC participants, this study demonstrates that consumer-to-consumer trust and consumer-to-marketer trust have positive impact on consumer engagement, which subsequently influence brand trust. Also the device usage was found to moderate the impact of consumer engagement on brand trust.

Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

BackgroundFew studies have experimentally assessed the contribution of branding to the experience of smoking a cigarette, compared with the inherent properties of the product. This study examined the influence of cigarette brand name on the sensory experience of smoking a cigarette.MethodsSeventy-five Australian smokers aged 18–39 years smoked two ‘premium’ cigarettes, one with the brand variant name shown and one with the brand variant name masked (which provided ‘objective’ ratings). Unknown to participants, the two cigarettes were identical. At recruitment, participants rated their expected enjoyment, quality and harshness of several premium cigarette brands.ResultsBranded cigarettes were rated as having a significantly more favorable taste (M(SE) = 64.14(2.21)) than masked cigarettes (M(SE) = 58.53(2.26), p = .031). Branded cigarettes were also rated as being less stale (M(SE) = 36.04(2.62)) than masked cigarettes (M(SE) = 43.90(2.60), p = .011). Purchase intent tended to be higher among those shown the branded cigarette compared to the masked cigarette (χ2 (1) = 3.00, p = .083). Expected enjoyment and quality of the brand variant (enjoyment: b = 0.31, 95%CI = 0.11, 0.51, p < .01; quality: b = 0.46, 95%CI = 0.21, 0.72, p < .01) contributed to the perceived smoking experience more than the objective enjoyment and quality of the cigarette (enjoyment: b = 0.23, 95%CI = 0.05, 0.41, p < .05; quality: b = 0.08, 95%CI = − 0.13, 0.30, p > .05). This pattern was not observed for cigarette harshness.ConclusionsA premium brand variant name can enhance the subjective experience of a cigarette. Further, smokers’ expectations of such brand variants contribute to the smoking experience as much, if not more than, the actual qualities of the product.

Availability and price distribution of three popular brand variants

Availability and price distribution of three popular brand variants

Changes in the use of commercial and lab-developed IVD assays in the clinical setting for PD-L1 expression testing in NSCLC in the United States.

154 Background: In 2016 we observed a lack of standardization in the use of cut-off points to define positivity when testing for PD-L1 expression in NSCLC, despite these being specified by assay manufacturers or recommended based on trial data. One year on we look at how clinical practice has changed in light of new approvals for PD-(L)1 inhibitors, availability of new IVD assays and changes in clinical practice guidelines recommending the use of immunotherapy for stage IV NSCLC. Here we explore how the variety of test brands and cut-off points used in the US has changed since 2016 by examining real-world clinical usage data. Methods: Between June and August 2016 and June and August 2017, a panel of pathologists in the US (n = 21 in 2016 and n = 28 in 2017) was asked to report on their practices relating to PD-L1 expression testing in NSCLC, through the submission of online de-identified record forms (n = 167 and n = 224 PD-L1-tested samples in 2016 and 2017 respectively). Results: Of the 224 samples gathered in 2017, 187 (84%) were tested with the Dako 22C3 pharmDx assay (vs 67% in 2016), 16 (7%) with the Dako 28-8 pharmDx assay (vs 22% in 2016) and 11 (5%) with a lab-developed test (LDT). An increase in the use of 1% staining as the cut-off was observed for both 22C3 and 28-8 pharmDx. The full distribution of cut-offs used is shown in the table below. Conclusions: Following initial fragmentation of clinical practices in 2016, PD-L1 expression testing has seen consolidation towards greater use of the Dako 22C3 assay and higher conformity in testing at the recommended cut-off points. While greater standardization simplifies testing, the choice of assay has potential implications on subsequent treatment: current PD-L1 assays allow physicians to confirm whether a specific PD-(L)1 inhibitor is appropriate for a patient, but there is no single PD-L1 expression test that supports oncologists in making treatment decisions for the PD-(L)1 inhibitor class as a whole.[Table: see text]

PENGARUH BRAND AWARENESS DAN BRAND PERSONALITY TERHADAP PEMBENTUKAN BRAND IMAGE THE WESTIN RESORT NUSA DUA BALI

The formation of brand image is very important for a company in presenting and expressing the personality of its company. The purpose of this study is to determine the effect of brand awareness and brand personality to the formation of a brand image simultaneously or partially, using multiple regression analysis. This study used data collecting instrument questionnaire and take the sample from 114 employees at Room Division Department, The Westin Resort Nusa Dua Bali. Based on the multiple regression analysis, it is found that the variable of brand awareness and brand personality simultaneous influence on the formation of brand image. Partially, the variable brand awareness and brand personality significantly affecting the formation of brand image. While the most dominant variable to the establishment of brand image is brand awareness’s variable. From these results it is expected that the management of The Westin Resort Nusa Dua Bali keep doing the assessment on how deep the employees understanding on the identity of the company. Then, followed by developing training strategies in which company’s values can be implemented and become an employee’s culture itself.

Pengaruh Brand Awareness, Brand Association, dan Percieved Quality

After a literature review and hypothesis formulation, data collected through questionnaire method to 82 people consumer of water purifiers Forbes in Samarinda which is obtained by using the purposive sampling technique. Thisresearch was conducted by using multiple linier regression. The conducted and analysis of data obtained with quantitative data. Quantitative data analysis are includes of : multiple regression analysis, hypothesis testing with the t test and F test, also the analysis of the correlation coefficient (R), and coefficient of determination (R ²).Based on the results of the observation, obtained the following regression equation : Y= 0,834 + 0,106X1 + 0,490X2 + 0,244X3Where the purchase decision variable (Y), brand awareness (X1), brand association (X2), and the perceived quality (X3). testing the hypothesis using the t test showed that the three independent variables brand awareness, brand associations, and perceived quality, positive influence on purchasing decisions. Coefficient of regression equal to (R) 0621a is translated into a table that all the variables of brand awareness, brand associations, and perceived quality, has a very strong influence on the consumer's decision to purchase a water filter Forbes. Asses R2 equal to 0,386 it means 38,6% variable purchase decision (Y) is influenced by three independent variables (X) and the remaining 61.4% is explained by other variables not included in this study. Keyword : purchasing decision, brand awareness, brand associations, andb perceived quality

Design Control Systems to Detect Applied Grease Machine Based on Programmable Logic Controller in Manufacturing Industry

This research was conducted in a company engaged in the manufacture of Automotive Spare Parts, especially the manufacture of automotive components in particular four wheels. One of the products manufactured by this company is a door lock manufactured product for a variety of models and brands of four-wheeled vehicles. Applied grease machine is one of many machines which is used to apply some grease to the parts of door lock product in production line. This machine is developed in a manufacturing Industry in Indonesia. This apply grease machine only uses one process mechanism that is applying some grease to selected part. In this process, it is still general, that means there is no different between one product and the other product in applying grease process, and it causes waste of the grease, because each product has differential of grease portion. Base on the condition, Equipment Development Section has an order to make a new machine, the machine detects apply grease machine that could detect the product at the first step, to avoid some mistake and give different portion of grease to each other model. This machine is using PLC (Programmable Logic Controller) MITSUBISHI FX3U as main control system. By using this machine, production process can be processed more effectively in case of detecting product and applying grease to each other product model because of part product detector sensors, to avoid human error and decrease costumer claim to 0% in production line ASDL09.

Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

PENGARUH BRAND IMAGE DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWI JURUSAN EKONOMI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PADANGSIDIMPUAN

Students from the Islamic Economics Department, Faculty of Economics and Islamic Business, IAIN Padangsidimpuan, must be careful in choosing choices from various cosmetic brands that have good quality and brand image. Female students must be able to distinguish cosmetic products that are officially labeled halal and unofficial halal labels from the Indonesian Ulema Council for consumption. The formulation of the problem from this study is whether brand image and halal label have a partial and simultaneous effect on wardah cosmetic purchasing decisions on Islamic economics students from the faculty of economics and Islamic business at IAIN Padangsidimpuan. The purpose of this study is to determine the effect of halal brand image and label partially and simultaneously on wardah cosmetic purchasing decisions on Islamic economics students from the faculty of economics and Islamic business at IAIN Padangsidimpuan. The discussion in this study relates to the field of marketing. In this connection the approach taken is theories relating to brand image, halal label and purchasing decisions and certain parts of the science. This research is a quantitative study that uses data calculations using statistical calculations with the help of SPSS version 22. Population in this study are all the number of students in Islamic economics majoring in Islamic Economics and Business IAIN at the level of 788 people and a sample of 89 people. Data analysis techniques are multiple linear regression, classic assumption test, coefficient of determination, t test and F test. The results of the research obtained partially have an effect on the brand image of cosmetic purchasing decisions as evidenced by the value of t count&gt; t table (4.497&gt; 1.663). For the halal label variable also has an influence on cosmetic purchasing decisions as evidenced by tcount&gt; t table (2.970&gt; 1.663). Based on the simultaneous results obtained by the value of Fcount&gt; Ftable (20.583&gt; 2.37), it can be concluded that there is a significant effect between the variable brand image and halal label on cosmetic purchasing decisions, with the coefficient of determination, the adjusted R2 value of 0.308 or 30, 8%, indicating the brand image and halal label variables influence purchasing decisions and the remaining 69.2% is influenced by other factors beyond the research conducted by the researcher. Keywords: Brand Image, Halal Label, and Purchasing Decision

Pengaruh Product Quality, Brand Equity dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Produk Obat Nyamuk Merek VAPE di Kota Denpasar

Business competition in the current era of globalization increasingly dynamic, complex and uncertain so as to spur the managers of the company to be able to think creatively and innovatively in order to always provide differentiation, as well as advantages for the company compared with its competitors. The purpose of this research is to know the effect of product quality, brand equity, and advertisement to consumer purchase decision on VAPE brand mosquito repellent product. This research was conducted in Denpasar City. The sample size used was 120 respondents. By using the technique of non-probability sampling, especially purposive sampling. The data that have been collected is processed by using multiple linear regression analysis technique. The results showed that each variable tested has been valid and reliable, and has been modeled according to the classical assumption test so that the research can be done. The three independent variables (product quality, brand equity and advertising) have a positive and significant effect on consumer purchasing decisions on VAPE brand mosquito repellent products in Denpasar City.

DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse

This study shows how national contexts recurrently foreground specific myths in advertising to increase consumers’ ‘knowledge’ of the positioning of brands and their ‘liking’ of these brands. From an extended sample of New Zealand television commercials, the research isolates the theme of ‘Kiwi Ingenuity’ as an important tool to advertise a wide variety of brands. At a micro level the study illustrates how hyperbolic characterisation works to attach emotional meanings to brands and products, in particular how ingenious characters are used as hyperbolic cultural signs. The study situates these micro representation strategies in their macro cultural context, arguing that the mechanics of national myths in advertising needs to be understood within the geopolitical context.

INTEGRATED MARKETING COMMUNICATION AND LOYALTY MODEL

The rapid development of information technology and telecommunications companies to encourage dynamic can innovate and create high-tech products. One of emerging technology is currently the technology of fiber optic networks. Where using� a fiber optic network so speed in accessing the internet could be faster and more stable. With some excess owned, fiber optic network also has some disadvantages. Some disadvantages include fiber optic network cables that easily break up and also the cost of expensive treatments. Because of this technology using a cable, then the terms of the program become obstacles for companies to be able to build the network on potential areas to be consumers or customers. With the limitations of the company engaged in is required to be able to market its products in order to make the network already built can be sold to the maximum. This research aims to analyze the influence of integrated marketing on customer loyalty and brand image as an intervening variable. This research was conducted in the city of Semarang with the population in this research is the whole industry customers telecommunication in Semarang city. Data obtained using a descriptive survey method that is explanatory by the number of respondents by as much as 90. Retrieval technique of sampling the sampling method using accidental. Results of the study indicate that Integrated Marketing Communication positive and significant effect against the Brand Image that implicates against loyalty. The results of this research also show going mediation by variable Brand Image so that the higher the Brand Image of a company they will make increasingly loyal customers. Loyalty or Loyalty can also be optimized through public relation activities and sales promotion are getting upgraded.Keywords : Integrated Marketing Communication, Brand Image, Loyalty

Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users.

Limited information exists about strategies and methods used on brand marketing websites to transmit pro-tobacco messages to tobacco users and potential users. This study compared age verification methods, themes, interactive activities and links to social media across tobacco brand websites. This study examined 12 tobacco brand websites representing four tobacco product categories: cigarettes, cigar/cigarillos, smokeless tobacco, and e-cigarettes. Website content was analyzed by tobacco product category and data from all website visits (n = 699) were analyzed. Adult smokers (n = 32) coded websites during a one-year period, indicating whether or not they observed any of 53 marketing themes, seven interactive activities, or five external links to social media sites. Most (58%) websites required online registration before entering, however e-cigarette websites used click-through age verification. Compared to cigarette sites, cigar/cigarillo sites were more likely to feature themes related to "party" lifestyle, and e-cigarette websites were much more likely to feature themes related to harm reduction. Cigarette sites featured greater levels of interactive content compared to other tobacco products. Compared to cigarette sites, cigar/cigarillo sites were more likely to feature activities related to events and music. Compared to cigarette sites, both cigar and e-cigarette sites were more likely to direct visitors to external social media sites. Marketing methods and strategies normalize tobacco use by providing website visitors with positive themes combined with interactive content, and is an area of future research. Moreover, all tobacco products under federal regulatory authority should be required to use more stringent age verification gates. Findings indicate that the Food and Drug Administration (FDA) should require brand websites of all tobacco products under its regulatory authority use more stringent age verification gates by requiring all visitors be at least 18 years of age and register online prior to entry. This is important given that marketing strategies may encourage experimentation with tobacco or deter quit attempts among website visitors. Future research should examine the use of interactive activities and social media on a wide variety of tobacco brand websites as interactive content is associated with more active information processing.