Variety Of Brands Research Articles

Pengaruh Citra Merek Dan Potongan Harga Terhadap Minat Beli (Studi Kasus Pada Distro Three Second di Kota Cilegon)

Competition in the business world is a challenge for the three second, three second always displays clothing models that are characteristic of young people, three second is a distribution that is well known among the public, especially in the city of Cilegon. (1) Is there an effect of brand image on buying interest in three second distribution in Cilegon City (2) Is there an effect of price discount on buying interest in three second distribution in Cilegon City (3) Is there an effect of brand image and price discount on buying interest . This study aims to examine the effect of brand image and price discounts on buying interest in a three second distribution in the city of Cilegon. The data collection method used was a questionnaire, with a population of 122 people, the number of samples used in this study were 94 people. Then the data were analyzed with SPSS version 2.0. (1) the results of the calculation show a significance value of 0.00 <0.05 or Tcount 4.034> 1.661 T table can be stated that brand image has an effect on buying interest. (2) the calculation shows a significance value of 0.00 <0.05 or Tcount 4.297> 1.661 T table, thus that the price discount is quite influential on buying interest. (3) The results of statistical calculations show 14,906> 3.10 F table with a significant level of 0.000 <0.05, so Ho is rejected. So with this it can be concluded that the variable Brand Image (X1) and Price Discounts (X2) simultaneously have a significant effect on Purchase Interest (Y).

E-Commerce Shopping Motivation and the Influence of Persuasive Strategies.

Persuasive strategies are used to influence the behavior or attitude of people without coercion and are commonly used in online systems such as e-commerce systems. However, in order to make persuasive strategies more effective, research suggests that they should be tailored to groups of similar individuals. Research in the traits that are effective in tailoring or personalizing persuasive strategies is an ongoing research area. In the present study, we propose the use of shoppers' online shopping motivation in tailoring six commonly used influence strategies: scarcity, authority, consensus, liking, reciprocity, and commitment. We aim to identify how these influence strategies can be tailored or personalized to e-commerce shoppers based on the online consumers' motivation when shopping. To achieve this, a research model was developed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) and tested by conducting a study of 226 online shoppers. The result of our structural model suggests that persuasive strategies can influence e-commerce shoppers in various ways depending on the shopping motivation of the shopper. Balanced buyers—the shoppers who typically plan their shopping ahead and are influenced by the desire to search for information online—have the strongest influence on commitment strategy and have insignificant effects on the other strategies. Convenience shoppers—those motivated to shop online because of convenience—have the strongest influence on scarcity, while store-oriented shoppers—those who are motivated by the need for social interaction and immediate possession of goods—have the strongest influence on consensus. Variety seekers—consumers who are motivated to shop online because of the opportunity to search through a variety of products and brands, on the other hand, have the strongest influence on authority.

Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love

AbstractResearch examining consumer behavior towards celebrity‐owned ventures is limited. This study is in the context of celebrity‐owned restaurants. It observes the effect of celebrity endorsement and perceived food quality on brand love, further leading to brand loyalty and e‐WOM. The moderating role of customer experience between celebrity endorsement, perceived food quality, and the dependent variable brand love is also studied. A structured questionnaire was administered to the respondents who had experienced dining at a celebrity‐owned restaurant, and 532 responses were obtained. The results established that a celebrity‐owned restaurant would enjoy a robust consumer–brand relationship owing to its association with the celebrity.

INVESTIGATING INFLUENCERS’ POSTS ON INSTAGRAM: IMPACT OF INFLUENCER EXPERTISE, POST LIKE NUMBER AND CONTENT RICHNESS ON ADVERTISING EFFECTIVENESS

The emergence and explosive growth of social media platforms such as Instagram, Facebook, Tweeter, etc. has dramatically changed both the way consumers shop and brands advertise. According to a study by Track Maven, Instagram is the most engaging social media platform nowadays with the most average interactions per post per 1,000 followers. It stimulates “Instagram influencer marketing” to develop rapidly and promotes a great variety of brands. It has fundamentally changed the balance of power between customers and brands because it allows peer recommendations to play a much larger role in purchasing decisions [13]. It has become one of the trendiest marketing strategies that focus on influential figures on Instagram rather than targeting on the market as a whole. Instagram influencer marketing highlights content creators who may impact their audiences’ buying habits. For example, shoppers who compare hotel reviews can simply search “hashtag plus hotel name (e.g. #hiltonnewyork) in Instagram and read people’s experiences with that hotel among related posts. Many of those posts were created by influencers who are collaborating with the brands to advertise. Based on activities of more than 12 million Instagram influencers between the first quarter of 2018 and the first quarter of 2019, Social bakers created a report to categorize influencers into three categories: micro-influencers who have fewer than 10,000 followers, macro influencers with 10,000 to 50,000 followers, and celebrities who attracts a million or more followers. The majority of Instagram influencers are “micro-influencers”. Their finding also reveals that the combined amount of sponsored content on Instagram for all three categories of influencers in North America has jumped 150% in the last year.

Analisa Citra Merek, Kualitas Produk, Perluasan Merek Terhadap Kepuasan dan Loyalitas Pelanggan

PT Kimia Farma Tbk, as one of the pioneers of the Indonesian pharmaceutical industry, is currently participating in the development of cosmetic products under the Marcks brand. Marcks' products are known to the public as powder, and always ranks third in the Top Brand title. The success of Marcks 'powder in dominating Top Brand has not been followed by other Marcks' products such as compact face powder, moisturizers and facial cleansers. This study aims to determine the effect of brand image, product quality, and brand extension on customer satisfaction and its impact on customer loyalty. This research is an explanatory research with a quantitative approach using a questionnaire as a research instrument. The population in this study were all Marcks product users who live in Jakarta. The sampling method is purposive sampling with a sample of 174 respondents. Data analysis uses the Structural Equation Modeling (SEM) LISREL 8.70 program. The results of the study explained that there is an influence between variable brand image, product quality and brand extension partially on customer satisfaction. However, brand image, product quality and brand extension have no effect on customer satisfaction. Customer satisfaction affects customer loyalty.

The Potential Use of Car Windscreens for Post-Accident Dose Reconstruction in the Periphery of Nuclear Installations

Cars of a variety of brands are usually parked at a fixed but increasing distance in the periphery of nuclear installations. Herein we focus on the potential use of car windscreens for post-accident dose reconstruction from unplanned nuclear events and natural disasters, also in regard to unexpected events arising during large-scale use of radioactive and nuclear materials. The situation requires identification of analytical techniques that could both readily and reliably be used to assess absorbed dose, sufficient to prompt remedial action where necessary. Samples from three widely used car brands—Honda, Toyota and Proton—are studied in respect of their thermoluminescence (TL) yield. Key TL dosimetric features in the gamma-ray dose range of 1–100 Gy are examined. An ERESCO model 200 MF4-RW X-ray machine has also been used for energy response studies; a Harshaw 3500 TLD reader equipped with WinREMS software was used for the luminescence measurements. All brands exhibit linearity of TL yield versus dose, the samples from Honda showing the greatest response followed by that of the Toyota and Proton brands. The marked energy dependence reflects the effect of the strongly Z-dependent photoelectric effect. Signal fading was investigated over a period of 28 days, the Toyota and Proton brand windshield glass showing a relatively low loss at 52.1% and 52.6% respectively compared to a 56.7% loss for that of the Honda samples. This work forms the first such demonstration of the potential of car windshield glass as a retrospective accident dosimeter.

An Innovation of Children Outdoor Clothing to Increase the Risk of Playground Injuries

Children need clothes that are suitable to play. Clothing worn not just giving comfort to move, but it will guarantee the safety of the child's body from susceptible to injury. Variety of children's clothing brand now produced according to the needs and comfort of the children. Especially in terms of design, the use of fabrics, clothing accessories capable captivate consumers, such as parents. In the process create a new ideas and design to produce specific clothing for the children play at the playground, various factors and important features should be applied. Appropriateness of clothes according to the age of the child, the use of appropriate materials and fabrics, styles and designs, use of colour and motive is very important. In addition, other factors such as safety, protection and functions of clothing should be preferred. The quality clothing is not just showing the uniqueness of design and comfort, but also has its advantages and importance to the user.

Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang

The research objective was to determine the effect of brand image, product quality and price towards buying interest Arawaza brand karate clothes. This research is a quantitative and explanatory research. The population is athletes and trainers of karate athletes in Palembang City and wear karate baju from various brands in training activities and karate competitions both inside and outside the city of Palembang. The sampling technique is purposive sampling, namely athletes or athlete coaches who wear the Arawaza karate baju in training activities and karate competitions both inside and outside Palembang City. The number of samples was 58 respondents. The data used were primary data. The data collection technique is a questionnaire. The data analysis technique used is multiple linear regression with classical assumptions, the coefficient of determination and hypothesis testing. The result of this research is that simultaneously the brand image, product quality and price have a significant effect on buying interest, partially both brand image and product quality have a significant effect on buying interest and partially the price has no significant effect on the intention to buy Awaraza brand karate clothes. The regression equation concludes that brand image and product quality have a positive effect on purchase intention and price has a negative effect on purchase intention. The coefficient of determination shows that the variable brand image, product quality and price can explain the variable buying interest for Arawaza brand karate clothes by 90.1% while the remaining value of 9.9% is explained by other variables not involved in the research model.

PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG SEPATU MEREK CONVERSE ALL STAR

The purpose of this research is to find out and analyze the influence of unison and partial variable brand equity, made up of brand awareness, brand association, the perception of quality and brand loyalty can affect your interest in purchasing a re brand shoes Converse All Star Student at the Faculty of Economics of the University of Tadulako. The research of using primary data, obtained directly from the questionnaire filled in by the respondents. The sample in this study was 60 respondents and is determined using a purposive sampling. Results of the study, the value of R2 = 0.530 (53.0%), which means that buying interest in re-53.0% are influenced by variables brand equity. From the results of the partial test (t) obtained the value of brand awareness for the significance of 0.036, brand associations of 0.026, perception of quality and brand loyalty of 0.021 0.003, it means that the variable is positive and influential brand equity significantly to the buying interest. (F) simultaneous test with significance F 0.000 ≤ level of significance of 5% (α = 0.05) then it can be concluded that all four of these variables simultaneously have a positive influence and interest significantly to buy. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisi pengaruh serempak dan persial variabel ekuitas merek yang terdiri dari kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek dapat mempengaruhi minat beli ulang sepatu merek Converse All Star pada Mahasiswa Fakultas Ekonomi Universitas Tadulako. Penelitian menggunakan data primer, diperoleh langsung dari kuesioner yang diisi oleh responden. Sampel dalam studi ini adalah 60 responden dan ditentukan menggunakan purposive sampling. Hasil penelitian, nilai R2 = 0,530 (53%), yang berarti bahwa 53% minat beli ulang dipengaruhi oleh variabel ekuitas merek. Dari hasil uji parsial (t) diperoleh nilai kesadaran merek0,036, asosiasi merek sebesar 0,026, persepsi kualitas dan loyalitas merek 0,021 dan 0,003, itu berarti bahwa variabel ekuita merek berpengaruh positif dan signifikan terhadap minat beli ulang. Sedangkan hasil uji simultan (F) diperoleh nilia Fhitung sebesar 0,000 ≤ level of significance 5% (α=0,05) maka dapat disimpulkan bahwa keempat variabel tersebut secara simultan memiliki pengaruh positif dan signifikan terhadap minat beli ulang.

EFFICIENCY EVALUATION OF FIRE THERMAL IMAGING CAMERAS IN THE FIRE MODULE

The issue of selection and evaluation of fire thermal imaging cameras (TICs) is new for the personnel of the State Emergency Service of Ukraine (SES of Ukraine) units, as in the recent years the units began to receive them and use during firefighting and rescue operations. Among the variety of brands and manufacturers of TICs, it is quite difficult to determine and make the right decision "which one to choose?", especially considering that they are all quite similar in their characteristics and are in the same price range. Moreover, sellers are not mentioned about their weaknesses, and especially do not emphasize what exactly you need to focus on and under what conditions properly they should be used.
 The purpose of the work is to assess the dependence of the effectiveness of fire detection and rescue operations considering the technical parameters and brands of fire thermal imagers. According to the method of estimating the parameters of TICs, which was developed at the Lviv State University of Life Safety, a comparative evaluation of the performance of TICs, which are used by units of SES of Ukraine. TICs of the following brands were selected for research: FLIR K2, 3M SCOTT V206, FLIR K33, 3M SCOTT V320, LEADER TIC3, 3M SCOTT X380 TIC3. According to their tactical and technical characteristics, the presented TICs were divided into three groups, two in each. To obtain a quantitative assessment of the visual quality of the display of the indicators understudy, a four-point rating scale was adopted: 5 - excellent reflection; 4 - good reflection; 3 - mediocre reflection; 2 - unsatisfactory reflection. According to the results of the research and the set amount of points, which took into account all series of experiments, the best result in their groups showed: Group I - 3M SCOTT V206, Group II - FLIR K33, Group III - 3M SCOTT X380. Based on experimental studies, it can be argued that the current parameters (tactical and technical characteristics) that influence the choice of TICs are: the size of the matrix, the refresh rate, temperature range and temperature sensitivity. These parameters are decisive during the reconnaissance of the SCBA (Self Contained Breathing Apparatus) units in gassed and smoky environments to solve complex tactical tasks, such as searching for a victim or hidden combustion centre and other tasks for their intended purpose.

Peran Citra Merek, Harga Dan Kemasan terhadap Keputusan Pembelian Air Minum Dalam Kemasan Aqua

Various water products include packaging made for customers needed, one of them is an Aqua. Aqua is the main drinking product from PT. Aqua Golden Mississipi. According to Top Brand Index in 2017 until 2019, Aqua can be a brand leader of bottled water producers. This research aims to discuss images of the brand, price, and packaging for drinking water purchasing decisions of Aqua in Surabaya. The data of the study were analyzed using multiple linear regression techniques. The result out of research shows that the effects of brand image on purchase decisions but the packaging variable will not influence the purchase decision. In this research dominated effect is the variable brand image.

AdaptPack Studio: an automated intelligent framework for offline factory programming

PurposeThis paper aims to propose an automated framework for agile development and simulation of robotic palletizing cells. An automatic offline programming tool, for a variety of robot brands, is also introduced.Design/methodology/approachThis framework, named AdaptPack Studio, offers a custom-built library to assemble virtual models of palletizing cells, quick connect these models by drag and drop, and perform offline programming of robots and factory equipment in short steps.FindingsSimulation and real tests performed showed an improvement in the design, development and operation of robotic palletizing systems. The AdaptPack Studio software was tested and evaluated in a pure simulation case and in a real-world scenario. Results have shown to be concise and accurate, with minor model displacement inaccuracies because of differences between the virtual and real models.Research limitations/implicationsAn intuitive drag and drop layout modeling accelerates the design and setup of robotic palletizing cells and automatic offline generation of robot programs. Furthermore, A* based algorithms generate collision-free trajectories, discretized both in the robot joints space and in the Cartesian space. As a consequence, industrial solutions are available for production in record time, increasing the competitiveness of companies using this tool.Originality/valueThe AdaptPack Studio framework includes, on a single package, the possibility to program, simulate and generate the robot code for four different brands of robots. Furthermore, the application is tailored for palletizing applications and specifically includes the components (Building Blocks) of a particular company, which allows a very fast development of new solutions. Furthermore, with the inclusion of the Trajectory Planner, it is possible to automatically develop robot trajectories without collisions.

The effect of shared brand use on brand variety seeking in romantic relationships

PurposeThe purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand preference similarity, brand variety seeking and relationship satisfaction.Design/methodology/approachA total of 1,820 MTurk respondents participated in four online surveys and data were analyzed using structural equation modeling.FindingsThe findings of the study show that shared brand use has five use dimensions: special occasion, mundane, activity, nostalgia and relational identity expression; shared brand use leads to brand preference similarity that elicits increased brand variety seeking as a part of the relationship and relationship satisfaction moderates the effect of brand preference similarity on brand variety seeking.Originality/valueBuilding on extant literature on branding, variety seeking and shared consumption, the authors develop a measure that captures different facets of shared brand use as a part of romantic relationships, move beyond the existing research on variety seeking in the context of experiential purchases to show how romantic relationship partners engage in purposeful brand variety seeking as a part of their romantic relationships and document that relationship satisfaction is an important factor that influences how partners purposefully engage in brand variety seeking.

Advances in accelerometry for cardiovascular patients: a systematic review with practical recommendations.

AimsAccelerometers are becoming increasingly commonplace for assessing physical activity; however, their use in patients with cardiovascular diseases is relatively substandard. We aimed to systematically review the methods used for collecting and processing accelerometer data in cardiology, using the example of heart failure, and to provide practical recommendations on how to improve objective physical activity assessment in patients with cardiovascular diseases by using accelerometers.Methods and resultsFour electronic databases were searched up to September 2019 for observational, interventional, and validation studies using accelerometers to assess physical activity in patients with heart failure. Study and population characteristics, details of accelerometry data collection and processing, and description of physical activity metrics were extracted from the eligible studies and synthesized. To assess the quality and completeness of accelerometer reporting, the studies were scored using 12 items on data collection and processing, such as the placement of accelerometer, days of data collected, and criteria for non‐wear of the accelerometer. In 60 eligible studies with 3500 patients (of those, 536 were heart failure with preserved ejection fraction patients), a wide variety of accelerometer brands (n = 27) and models (n = 46) were used, with Actigraph being the most frequent (n = 12), followed by Fitbit (n = 5). The accelerometer was usually worn on the hip (n = 32), and the most prevalent wear period was 7 days (n = 22). The median wear time required for a valid day was 600 min, and between two and five valid days was required for a patient to be included in the analysis. The most common measures of physical activity were steps (n = 20), activity counts (n = 15), and time spent in moderate‐to‐vigorous physical activity (n = 14). Only three studies validated accelerometers in a heart failure population, showing that their accuracy deteriorates at slower speeds. Studies failed to report between one and six (median 4) of the 12 scored items, with non‐wear time criteria and valid day definition being the most underreported items.ConclusionsThe use of accelerometers in cardiology lacks consistency and reporting on data collection, and processing methods need to be improved. Furthermore, calculating metrics based on raw acceleration and machine learning techniques is lacking, opening the opportunity for future exploration. Therefore, we encourage researchers and clinicians to improve the quality and transparency of data collection and processing by following our proposed practical recommendations for using accelerometers in patients with cardiovascular diseases, which are outlined in the article.

Impact of Product Line Extension on Parent Brand Image: Case of Unilever Hyderabad, Pakistan

The main purpose of this paper is to explore the impact of brand extension on the brand image of the company. This was divided into three objectives, evaluating the impact after extension of the parent brand change in customer attitude, assessing the effect of perceived quality on the parent brand after extension, and to determine brand dilution effect on the parent brand after extension. This study is based on 4 variables three are independent variables (customer attitude, perceived quality, brand dilution) and one is dependent variable which is (brand image). Here customer attitude is defined as intellectual awareness of customers about new products and brand extensions, perceived quality is defined as perception of customer about overall quality of a product or service , and brand dilution is when a firm loses its brand association with a new market segment, product area, quality or price. The dependent variable brand image is defined as bundle of associations customers have of a brand. This study includes systematic literature review from different scholars with an empirical analysis of data drawn from users of Unilever products from Hyderabad region. The target population of the study was 220 respondents. Data is collected from respondents through self-administered questionnaires. Sampling technique is purposive sampling which is a non-probability sample. Data analysis was done through reliability test and regression, ANOVA was used and correlation as well used to measure our result.

Public Health, Intellectual Property, and the Trade and Investment Law Challenges to Australia and Uruguay’s Tobacco Packaging Laws

The trade and investment disputes brought against Australia's tobacco plain packaging laws and Uruguay's large graphic health warnings and restrictions on tobacco brand variants are key cases on the relationship between public health and intellectual property. Both cases have been decided in favour of the respondent states, and they are important victories not only for tobacco control but for public health flexibilities in intellectual property agreements more broadly. Key points to take from the jurisprudence include: its confirmation that trademarks do not give trademark owners the right to use those trademarks to market harmful products, its clarification of the scope of intellectual property protections under international investment law, and its findings on the status of the Doha Declaration on the TRIPS Agreement and Public Health and on interpreting the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights coherently with public health more generally.

Perception of Consumer Purchasing Decisions based on Brand Image and Location (Case study at a fashion store in Bandung City)

The rapid development of Muslim fashion in Indonesia, making Indonesia a leading Muslim fashion trend. With so many young Indonesian designers introducing Muslim fashion throughout the world and succeeding in kicking off fashion, able to make homeland mode the world's spotlight. The method used in this research is descriptive and verification methods. The samples taken in this study were respondents who were consumers of Mezora Buah Batu Bandung with 96 respondents with accidental sampling technique. The results showed the direct effect of brand image by 5.5%, while the indirect impact was 8.1%, so that the total effect of brand image on purchasing decisions was 13.6%. For the location effect directly 42.5%, while the indirect effect is 8.1%. So the total influence of Location on purchasing decisions is 50.6%. The results showed that the variable Brand image (X1) and Location (X2) simultaneously influence the purchase decision with a total influence of 64.2%. In comparison, the remaining 35.8% influenced by other variables outside this study.

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI MELALUI VARIABEL CITRA MEREK PRODUK PIERO

The shoe industry in Indonesia collided with each other to strengthen its brand in various ways to attract consumer buying interest. This study was aimed to examine the efforts of the Piero brand to create a buying interest in consumers through several marketing mix variables as variables that represent independent and intervening variable brand image. The population of this research were the followers of the @piero_jateng_diy account who took 30 samples from followers of the account. The sampling used was purposive sampling. Data analysis in this study was using descriptive analysis, multiple regression test, determination coefficient test (R2), t test, F test, and path analysis test. Descriptive analysis had shown the average answer agreed on each tested variable, with a coefficient of determination (R2) of 91.3% and multiple regression resulting in a regression equation Y = -1.360+ 0.282 X1 + 0.383 X2. The first to third hypotheses test which used the t test showed the effect of significance below 0.05 and test the four hypotheses used the F test to showed the effect of independent variables on the dependent variable with a significance below 0.05. The fifth hypotheses test was using path analysis test to produce that mediating variables can provide indirect influence on independent variables on the dependent variable.Piero must strengthen in terms of the availability of goods, easy to remember the Piero brand in the minds of consumers and strengthen it to make Piero one of the consumers' choices.

Comportamento do Consumidor de Produtos de Acabamentos

No cenário dinâmico e competitivo, no qual as empresas disputam a preferência do cliente, analisar o comportamento do consumidor e as dinâmicas do processo de decisão de compra tornou-se uma necessidade para sobrevivência dos negócios. O setor de construção civil, especialmente, tem sofrido os efeitos diretos da crise econômica do país nos últimos anos, o que impacta diretamente no mercado de produtos de reforma e acabamentos. Esse cenário torna ainda mais desafiador a compreensão do comportamento desse consumidor, que se apresenta mais exigente e cauteloso para tomar a sua decisão de compra. O objetivo deste estudo foi analisar o comportamento do consumidor de produtos de acabamentos. O aporte teórico do estudo englobou comportamento do consumidor, especificamente o processo de decisão de compra e a satisfação. A pesquisa de campo foi de natureza quantitativa e abrangeu uma amostra de 50 consumidores de produtos de acabamentos abordados no ato da compra diretamente no ambiente de loja. Os resultados indicaram que os consumidores costumam buscar informações no mercado antes de realizar a compra de acabamentos e avaliam de forma criteriosa as ofertas disponíveis. A decisão de compra é tomada, principalmente, com base nos atributos de qualidade, preço, variedade de marcas, condições de pagamentos e atendimento. De um modo geral, os consumidores se revelaram satisfeitos com as suas compras e com o fornecedor escolhido, especialmente no que se refere à estrutura física da loja, à variedade de produtos e marcas encontrados e ao atendimento recebido no ato da compra. Os itens que apresentaram índices mais baixos de satisfação foram relacionados à comunicação – como divulgação de produtos e ofertas – e à disponibilidade de produtos – como prazo de entrega e quantidade de itens para pronta entrega. Para esses atributos, foram oferecidas propostas de melhorias para as empresas do ramo, como a contratação de profissional especializado na área de marketing para proceder com a atividade de divulgação e a realização de um estudo na área de gestão de estoques, com ênfase na utilização da curva ABC. Essas sugestões têm por objetivo organizar os processos de logística das empresas, o que interfere diretamente no cumprimento de prazos junto aos clientes, bem como modernizar o processo de comunicação de marketing, apoiado em ferramentas digitais como as redes sociais para divulgar ofertas de produtos e informações sobre a empresa. Por fim, foram apresentadas limitações e sugestões para novos estudos na área.

PENGARUH PRIVAT LABEL TERHADAP KESADARAN MEREK DAN CITRA MEREK PADA KONSUMEN FOODMART (STUDI KASUS PADA FOODMART DI KOTA)

Private label is a product with a brand that can only be found in retail outlets. Private labels compete fiercely with producer brand products. This research was conducted to determine customer perceptions of private label, brand awareness and brand image and to analyze the effect of private label on brand awareness and brand image. The hypothesis formulated in this study consists of (1) there is an effect of private label variables on brand awareness, (2) there is an effect of private label variables on brand image, (3) there is an effect of brand awareness on brand image. This type of research is descriptive and verification with descriptive and explanatory survey research methods. Data obtained through questionnaires, interviews and field observations. The results of data collection with primary data sources were obtained from a total sample of 115 respondents. The method used is Structural Equation Modeling (SEM). The results showed that the private label variable had a significant effect on the awareness of the peacock, and the private label variable had a significant effect on brand image, and the variable brand awareness had a significant effect on the brand image.