Value Paradigm Research Articles

Social Values of Students in Conditions of Digitalization of Education and COVID-19

Introduction. During the COVID-19 pandemic variety of digital tools and technologies were demonstrated owing to the global digitalization of education and the total transition to online learning. The purpose of present research is to determine factors of digitalization of education and their effect on transformation of social values among high school students in conditions of the COVID-19. The results of research on social values of students were considered using comparative analysis. It was revealed that the paradigm of values among young people changed from an individual-personal one at the beginning of the XXI century to the social oriented paradigm – tolerance, openness, public recognition through social networks, self-development and contribution to the community. Materials and Methods. The analysis of pedagogical experience in the field of digitalization of education allowed to formulate the main factors of global digitalization of education and to highlight positive and negative aspects of online learning. According to M. Rokich’s method, an empirical study of instrumental values transformations was carried out among 137 students of Ural Federal University in the conditions of full-time online learning. A questionnaire method was implemented to determine studentsʼ attitude to online learning during COVID-19 pandemic and possibility for further development of this form of learning. Results. It was revealed that only 13.7% of respondents did not notice any decrease in the quality of learning and did not experience discomfort in obtaining knowledge in online form. According to the studentsʼ opinion the values that are subjected to transformation are the following: efficiency, self-control, responsibility, honesty. It can be concluded that the era of network personality and new scientific knowledge in pedagogy has begun. Online learning is a fait accompli which requires scientific substantiation of a new didactics and social values system development among students in a digital education environment. Discussion and Conclusion. Achieved results contribute to ecological system of new digital services that change life and educational activities of a human, as well as transform his personality and values system. Thus, for the purpose of health and emotional intelligence preservation in students the continuation of interdisciplinary study of various aspects of education digitalization is required.

АБАЙ О ЦЕЛОСТНОМ ЧЕЛОВЕКЕ: ЕДИНСТВО ИСТИНЫ,ДОБРА И КРАСОТЫ

Kazakh philosophy, being ethics, aesthetics and at the same time metaphysics, fulfills a great mission: to be a teaching about a beautiful and righteous life. Expressing the spirit of Kazakh culture, Abai Kunanbayev creates at the same time a new value paradigm that determined the life and fate of his native people. The brilliant thinker connects the transformed East and the rethought West, a thinking heart and a conscientious mind under the leadership of Faith. From these positions, he reveals the essence of the philosophy of the “whole person”: overcoming ignorance, laziness, greed, envy, mastering knowledge, understanding work as a condition of full life, developing the ability to think, do good and contemplate beauty. This is the path of the Kazakh people into the space of world history, where they will become an example for other peoples in comprehending the spiritual meanings of life and affirming high moral values.

Две «Правды»: Ярослав Мудрый и Павел Пестель: к вопросу поиска и утверждения политико-исторических смыслов «Правды» и «Закона» в политической истории России. Часть 2

The article continues the paper printed in Vlast’, №2, 2021. It focuses on one of the key problems in the political history of Russia – the problem of finding and establishing acceptable, organic, natural norms, rules and values in state and public life that correspond with the moral and mental state of the people. This is a multi-level and multi-faceted problem, largely solvable, but ideally unsolvable for the reason that over the centuries, the people and the authorities have numerous unpredictable and difficultly structured events affecting the historical and political process. Political, legal, and value paradigms change under the influence of diverse and contradictory circumstances. The main sources are «Russian Truth» by Yaroslav the Wise, «Russian Truth» by P.I. Pestel’, «The Word about Law and Grace» by Metropolitan Hilarion.

Word-Formational Formant as a Tool of the Process of Native Speakers’ Ethnocultural Identity (Case Study: Dialect Derivatives with the Formant –уш/а)

Modern multicultural space is a result of globalisation processes at all levels of human activity. However, a complex of tendencies towards unification gives rise to academic interest in the study of language in the aspect of its functional characteristics as a way of forming ethnocultural entity of a linguistic community. Dialects are a specific language subsystem, which has its own unique units for the process of nomination of persons, artifacts and natural facts of the surrounding reality. Due to its sphere of functioning, the word-formation formant –уш/а is a linguistic unit that is used by the dialect speakers for an alternative to the literary language way of creating nouns denoting plants, animals, and fish. Derivative words with such a suffix represent the value paradigm, verbalised through the relevant for a person qualities of objects, such as taste, colour, shape, place of growth, and functional properties. The appeal to dialectal derivative vocabulary with the archaic suffix, which is not currently used in the literary Russian language, gives an opportunity to describe the cognitive processes of the linguistic creativity of the Russian-speaking population in terms of its typical and unique features

Две «Правды»: Ярослав Мудрый и Павел Пестель: к вопросу поиска и утверждения политико-исторических смыслов Правды и Закона в политической истории России

The article focuses on one of the key problems in the political history of Russia – the problem of finding and establishing acceptable, organic, natural norms, rules and values in state and public life that correspond with the moral and mental state of the people. This is a multi-level and multi-faceted problem, largely solvable, but ideally unsolvable for the reason that over the centuries, the people and the authorities have numerous unpredictable and difficultly structured events affecting the historical and political process. Political, legal, and value paradigms change under the influence of diverse and contradictory circumstances. The main sources are «Russian Truth» by Yaroslav the Wise, «Russian Truth» by P.I. Pestel’, «The Word about Law and Grace» by Metropolitan Hilarion.

A New King David for Late Antiquity: Classical Exemplarity and Biblical Personality in Pseudo-Hegesippus

In late ancient Christian literature, King David is ubiquitous. Not simply cited as the famous author of many psalms, he almost always appears as a model of penitence, a foreshadow of Christ, or a paradigm of Christian virtues and values. But not always. In one fourth-century Christian text, King David appears in a striking and distinctive relief. This Latin text, known as De excidio Hierosolymitano (On the Destruction of Jerusalem), sometimes called PseudoHegesippus, presents King David as a figure familiar from Judaeo-Christian tradition, but in a way that resonates most strongly with classical Greco-Roman literary norms. This text rewrites Josephus’s Jewish War from a Christian perspective, and mentions David at a dozen points. In each case, David appears as an exemplum associated with a particular biblical episode or theme. Often, the treatment of these episodes in Josephus or other early Christian literature helps explain why Pseudo-Hegesippus presents David in particular lights. However, taking all of the appearances of David in De Excidio into view, this article shows that Pseudo-Hegesippus is not only beholden to biblical, Josephan, or early Christian precedents, but creatively constructs his own portrait of David within his historiographical framework. This article then suggests that this David’s rhetorical valence and distinctive character are best explained vis-à-vis the traditional (Greek and) Roman use of exempla inasmuch as Pseudo-Hegesippus’s David conspicuously lacks any of the theological, doctrinal, or ethical features so characteristic of his portrayal in most of ancient Christian literature. Pseudo-Hegesippus portrays King David in terms resonant of both Greco-Roman and Judaeo-Christian traditions.

Рецепція творчості Лесі Українки в есеїстичному дискурсі Юзефа Лободовського

The article analyzes the literary and critical heritage of the Polish poet, prose writer, translator Jozef Lobodowsky, dedicated to the creative heritage of Lesya Ukrainka. Attention is focused mainly on an essay written back in 1938 to the 25th anniversary of her death. The essay presents the attitude of J. Lobodowsky to the personality of the Ukrainian writer. The Polish researcher examines the artist's work against the background of the era, set new tasks for Ukrainian writers - the withdrawal of literature from the networks of provincialism to the European arena. It was Lesya Ukrainka, according to J. Lobodowsky, who brought Ukraine closer to Europe, including with a whole range of original themes and motives that are rich in her work. The Polish researcher actualizes the main concepts that make up the core of Lesia Ukrainka's artistic world, among which he emphasizes the motive of nostalgia, the motive of national treason. We believe that J. Lobodowsky tends to a national-existential interpretation of the work of the Ukrainian writer. The purpose of research is to analyze the reception of Lesya Ukrainka's creativity in the literary-critical essay of the Polish researcher Jozef Lobodowsky and to define his work in the Lesya Ukrainka's discourse. Results of research. J. Lobodowsky enriched Lesya Ukrainka's discourse with interesting observations based on value paradigms, thanks to which the Ukrainian author managed to create a unique artistic world. The Polish researcher was able to see in the person of Lesya Ukrainka and her work a type of new Ukrainian man, thirsty for freedom, capable of self-sacrifice for the sake of a great idea. It is significant that it was in the artistic visions of the Ukrainian writer J. Lobodowsky that he found those values that were close to him. Lobodowsky's reflections on the artistic world of Lesya Ukrainka are not just an attempt to evaluate her work. Rather, it is an attempt to promote the name of the Ukrainian author and her creative work in Polish society. The significance of J. Lobodowsky's work on Lesya Ukrainka's work lies in the fact that the researcher, unlike Soviet literary critics, was not biased, which allowed him to actualize such problematic nodes of the writer's work that Ukrainian literary-critical thought could not consider under Soviet censorship. Therefore, for a long time Lesya Ukrainka in mainland Soviet Ukraine was a singer of dawn lights, a revolutionary (almost Bolshevik), and her work reached readers in a dosed form, without topics irritating to the vigilant censor. Let us recall at least the banned dramatic poem "Boyarynya", about which J . Lobodovsky wrote in 1938 and which "returned" to the Ukrainian reader in the 90s of the twentieth century after the restoration of Ukrainian independence. As we can see, J. Lobodowsky's national-existential interpretation of Lesya Ukrainka's work prevails. And this is quite natural, because the Polish researcher is close to the Ukrainian problems he was concerned with, trying to intellectually influence the understanding between the two peoples and eliminate the stereotypes about the provinciality of Ukrainian literature that prevailed in Polish society. Of course, one can find common ground in the ideological views of both poets, in the wandering plots inherent in their poetic work, in understanding the importance of translations of works of world literature, which led to the emergence of many interpretations. However, these many kinships highlight the circumstance that unites Lesya Ukrainka and J. Lobodowsky: they contributed to Ukraine's entry into the European cultural paradigm. Ukrainian writer - in the early twentieth century and Polish artist - three decades later, in the prewar decade. Since J. Lobodowsky translated Lesya Ukrainka's poetry, we see the prospect of further research in a detailed analysis of his poetic interpretation of the works of the Ukrainian author.

Комунікативно-прагматичні засади сучасного журналістського дискурсу в аспекті аксіології

The article clarifies the constant and variable communicative-pragmatic features of modern journalistic discourse, which is formed by texts created taking into account the relevant areas of communicative activity of society, communicative situations and the dynamics of extralingual factors. It is shown that the content of the text is encoded by means of the national language, a common fund of knowledge of the author and the recipient, which is constantly expanding and changing. The function of influencing the mass consciousness of the society of modern WMCs is made possible by evaluative linguistic means, in the very nature of which the possibility of modeling not only reality but also the ideological principles necessary for the establishment of social thinking in society is inherent. Journalistic texts testify to the functioning of logical (rational) and emotional (irrational) evaluation. Logical objective thoughts, and emotional — the feelings of the subject to the object (person, object, phenomenon, event, etc.). Positive or negative semantic scale of evaluation of journalistic discourse is formed in accordance with certain social, national-cultural, moral values in society. The defining feature of the language of mass media is the functioning of evaluative transformed precedent expressions, which, ensuring the longevity of cultural and intellectual experience of the people, reflect trends in the semantic system of language and are synchronous time markers of social trends of the day. Negative evaluation in journalistic texts can acquire signs of language aggression — destructive use of expressive language means to express contempt, hostility, hostility, threats to the addressee. Its units are stylistically marked language means (invectives, crude expressions). Changing the value paradigm at the turn of the XX – XXI centuries affects the language consciousness of Ukrainians, causes the activation of clearly nationally marked units, intralinguistic search for techniques and means of creating journalistic flavor, the realization of the potential of the language.

Online teaching practicum during COVID-19: the case of a teacher education program in Greece

PurposeThrough the present study, the authors investigate whether online practicum in teaching, with fellow teacher-candidates acting as students, can be effective and whether the teacher-candidates actually developed skills useful for their future teachings, through this form of practicum, which is necessary when, out of necessity, like in the case of the COVID-19 pandemic, there is no other option for universities.Design/methodology/approachThe method selected was qualitative research through in-depth interviews, since the present research question and the research topic in general have not been examined in the past. The authors gathered 45 teacher-candidates' journals on this experience, and, then, they interviewed them through semi-structured interviews.FindingsThe findings indicated that the teacher-candidates got acquainted with new technologies in education to a great extent. Moreover, they developed skills that will be proven useful for their future teachings, like adaptability, flexibility and handling of students' interaction in online settings.Originality/valueThe present case study consists of a paradigm of international value, since it fills in a gap in literature on an online alternative of practicum in teaching in cases of crisis, like the COVID-19 pandemic. Valuable insights are gained for researchers, practitioners and policymakers and best-practices for online teaching practicum have derived for future use.

Linguoaxiosphere of Society and Personality in American Drama Discourse

The article presents the results of the study devoted to the linguistic axiological analysis of the XXI century American drama discourse. Contemporary drama discourse, due to its special linguistic status, is a space for verbal representation of characters’ individual axiological trajectories, the analysis of which contributes to determining the values, which are relevant for society as a whole. The aim of the study is to systematize the dynamic structural and content elements of drama characters’ personal axiological spheres and to define their involvement in the piece of social value paradigm, which has its linguistic reflection in modern American drama. The empirical research is based on the texts of the plays written by American playwrights in 2015-2020. Individual linguistic axiological spheres are examined in terms of flexible hierarchical structures, the dynamism of which is determined by the characters’ life experience. The method of linguistic axiological interpretation based on the combination of axiological analysis and discourse analysis is applied to show that the structure of individual linguistic axiological spheres presented in the contemporary American drama discourse is a simplified version of the social linguistic axiological sphere; it has fewer value dominants and evaluative vectors while preserving the diversity of linguistic means of evaluative representation. Linguistic marking of characters’ individual axiological spheres occurs with the help of evaluative utterances, which include evaluative lexemes. Their frequency is characterized by quantitative and qualitative fluctuations in the speech of different communicants and is predetermined by the evaluative potential of the word semantics. In American drama discourse, the individual axiological sphere has a linguistic representation not only in personal evaluative remarks, but also in the personage’s reaction to other people’s value judgments, as well as in the utterances where the object of evaluation is the character himself/herself. The discrepancy between the content-based evaluative vectors or the difference in the position of personal value dominants within individual linguistic axiological hierarchies can lead to communication failures. As a result of the linguistic axiological interpretation of individual linguistic axiological trajectories, represented in American dramatic discourse of the XXI century, a fragment of the current American social linguistic axiological sphere is identified, and the central value dominants are highlighted.

Формирование ответственного родительства у студентов классического университета в условиях культурно-образовательного пространства региона

Presented is his article presents the experience of forming responsible parenting among university students, that is characterized by diversity and integration of it’s constituent areas, programs, development routes. The urgency of this problem is due to the interest of the state in the person of its social institutions in the high-quality preparation of young people for family life, since a strong family is a guarantee of stability and well-being of society and a leading factor in the preservation of spiritual and moral values and national customs. To participate in the study selected were 500 students of 1–3 courses, aged 18 to 21, of which 250 respondents were boys, 250 were girls. The sample was represented by students from five institutes of Kurgan state university without emphasis on their professional orientation. Based on research results, the article defines structure and content of value paradigm among young people in the sphere of family relations. Within the framework of inter-network interaction, researchers attempt to create conditions for the formation of ideological attitudes towards the family as the highest ethical value among students, and also to analyze the organization of gender-role interaction, and also make an attempt to provide opportunity for young people to build their own individual life trajectory. The experience gained in formation of family values and preparation for parenting at university is summarized in periodicals; collections of scientific papers, guidelines and textbooks on pedagogy and psychology of family and family education, speeches at conferences at various levels, and master classes.

Theorizing Image and Abstraction in Ancient Rome: The Case of the Villa Farnesina

This essay argues that abstract colouristic effects were favoured in the arts of ancient Rome in a manner long overlooked. Taking the wall paintings of Cubiculum B from the Villa Farnesina as a case in point, the article demonstrates that these images display an interest in interlocking planes of colour and shape that might be described as formalist. It juxtaposes this visual evidence with overlooked passages in ancient texts to explore how such effects were conceptualized in ancient Roman thought. What emerges is a model of aesthetic value that foregrounds terpnopoietic planar effects of colour and shape above those of mimetic representation – so long revered as the most important artistic practice theorized in the classical world. This paradigm of visual value is employed in relation to both figural and non‐figural works alike. The absence of these surface effects in the standard narrative of classical art becomes testimony to that narrative's limitations.

State and law: transformation vectors in modern conditions

Contemporaneity represents an epoch of qualitative changes in social life, which creates due grounds for different scenarios of development of the state and law. The concern for the prospects of state/legal organisation of the society has placed the problem of transformation of the state and law in the centre of scientific conceptualisation, made it a subject of heated debate and accounted for the creation of annalistic history. The authors of the article take part in the polylogue on the given subject by formulating their position on the future of the cultural phenomena – the state and the law. The philosophical/legal research is based on the recognition of the fact that the global scientific revolution has in fact become a reality, and there are due grounds for the formation of the post-classical legal science. The complexity and multidimensionality of the subject of the research – the prospects of transformation of a nation state and law in the conditions of contemporaneity – required a resort to interdisciplinary methodology. The accomplished research largely relied on the anthropocentric approach that allowed the authors to focus on a human being and its consciousness, considering that the latter has an ability to adapt to the challenges of globalisation and the development of digital technologies. As a result of the research, the authors came to the conclusion that the modern state is transforming and acquiring new characteristics under the powerful influence of globalisation processes. The claims of scholars who presume that the state will wither in the foreseeable stage of human development were subjected to criticism. The authors believe that the state continues to be the core of social organisation and adapts to the challenges and threats of the modern time by acquiring new characteristics. Transformation takes place as well in the sphere of legal regulation. The law is comprehended not just as a set of norms or daily activity of people aimed to realise these norms. The law is realised to construct the reality; at the same time the law as such becomes an object of influence of social transformation processes following which the content, forms, legal systems, as well as the mechanisms of law development and law enforcement, undergo changes. An important component of changes is transformation of the philosophical core of law reflecting the processes of change in the paradigm of values.

Between Scillas of the European Revolution and Haribdes of the First World War: the Policy of Soviet Russia and Great Britain in the East in 1918

The article considers the key aspects of relations between Soviet Russia and Great Britain in the south-eastern and southern outskirts of the former Russian Empire during the final stage of the First World War. The main attention is paid to the activities of the so called Eastern Committee — a special interdepartmental governmental body molded by the creators of the English foreign policy in spring 1918. As the author demonstrates, during the final year of World War this institution played a major role in the generation of projects of cardinal reorganization of the Near and Middle East, striving to get ahead of the competing great powers in the struggle for the “Ottoman heritage”, and at the same time to prevent the spread of Bolshevism, as the alternative of Western liberal democracy paradigm of values, in the East. The conclusion of the researcher about triplicity of Soviet foreign policy from the period of its formation, substantiated by materials of archival and other sources, allows to make significant corrections in appreciating dynamics of international relations for the first half of the 20th century.

ВИКОРИСТАННЯ МЕТОДУ CASE STUDY В КУРСІ "ІНФОРМАЦІЙНА БЕЗПЕКА В МЕДІА: ЛІНГВІСТИЧНА КОМПЕТЕНЦІЯ"

The article is devoted to the problem of using the CASE STUDY approach in the course "Information Security in the Media: Linguistic Competence", which is offered to students of master's specialties "Media Linguistics". The authors substantiate its methodological expediency by adapting to integrated disciplines, where the objects of analysis are real-life facts and their representation in the media, and where there are several effective solutions to the problem.The course "Information Security in the Media: Linguistic Competence" is interdisciplinary, that is why it corresponds well with the analytical capabilities of the approach. The authors also represent the methodical complex, which was created on the basis of the course for teaching master students at the Taras Shevchenko National University of Kyiv. The choice of analytical material is motivated by the fact that modern wars are fought primarily in the information space, where safe and dangerous are deliberately fused in media flows, so there is an urgent need to learn to distinguish between them.The topics of the lectures correlate with the problems of information pathogenicity. In security contexts, it appears as a result of violation of the legal basis of information activities and communication norms, when there are various psychoecological deviations that destroy trust in official institutional information, destroy traditional value paradigms, beliefs, turn socialized reflection on information influences into panic, mass aggression or indifference, etc. Within the course, students study the evolutionary dynamics of the standards of secure information representation, in particular in terms of its modern standards in the media, security specifics of traditional and current fact-checking is studied, and different scales of strategically important information and types of verbal manipulation are analyzed. The course is aimed at improving the media culture of secure communication, involves the formation of skills to recognize strategic content implemented in modern government strategies of hard, soft and intelligent power, special attention is paid to the processes of information socialization with the help of communication technologies.The specificity of the course objectifies the need to update methodological approaches and analytical tools for the study of media texts. This problem is partially solved by involving the methodological resource CASE STUDY.

БАГАТОФАКТОРНІ МОДЕЛІ ОЦІНЮВАННЯ ІНВЕСТИЦІЙНИХ ПРЕМІЙ: АНАЛІЗ ДИСКУРСУ ТА МІСЦЕ В СУЧАСНІЙ ТЕОРІЇ МІЖНАРОДНОГО ПОРТФЕЛЬНОГО ІНВЕСТУВАННЯ

The paper dwells on multi-factor models of individual securities and investment portfolios expected returns and investment premiums valuation. Main stages of these models appearance and development are discovered. Theory and practice realized that single-index models were not relevant in terms of estimating expected returns, since at least several basic factors affected premiums substantially. Notwithstanding the basic principle of compensating risk beared by respective return remained unchanged two new models – intertemporal CAPM and international CAPM were underlying dynamic development of multi-factor models. The latter along with market risk factor considered other premium components like those resulting from exchange rate risks for different currencies. Components of scientific discourse in this field are identified, position of models under question in contemporary theory of international portfolio investing is defined. Multi-factor models expanded and enhanced portfolio paradigm of international investing, particularly its specific concept of expected returns valuation. Unlike some other paradigm components this concept is proved to be positive theoretically and well applicable in practice. Factors of international models of investment premiums valuation origin are specified. More precise emphasize is made on international multi-factor CAPM and APT models. More cross functional nature of arbitrage pricing model compared to CAPM is justified. Gnoseological status of Fama and French multi-factor model is specified. Its affiliation with both existing paradigms of international investing – value investing and portfolio paradigm is argued. This in turn determines its unique position in existing knowledge in the field. Technically and methodologically it was developed on the ground of traditional CAPM model – it implies existing risk factor, specific sensitivity ratio to the existing risk factor and respective investment premium. This justifies the model affiliation with traditional and dominating portfolio paradigm of international investing. On the other hand, in its current version the model completely corresponds with value paradigm principles. Intrinsic, internal value of securities is defined, the valuation is subjective, traditional fundamental analysis ratios like book-to-market value index are used. The model thus establishes particular connection between two paradigms of international portfolio investing.

Education and city in the English-language small-format texts: axiological approach

The present research deals with the study of the linguoaxiological plan of small-format texts in the English-language educational discourse. The empirical basis for the analysis included one hundred presentation texts posted on the websites of British urban schools. The study hypothesis is that small-format presentation texts fully reflect the value paradigm formed by contemporary British society concerning secondary education in urban infrastructure. At that, values are interpreted as axiological dominants, verbalized through a system of linguistic markers. The novelty of the approach to the analysis of the linguocultural plan of small-format texts is due to its integrated nature, involving a progressive shift from the level of evaluative linguistic resources to the identification of evaluative micro- and macroconcepts, followed by the subsequent systematization of the obtained data at the level of the relevant axiological dominants associated in the minds of society with the education sector in the context of the urban environment. According to the analysis, the absolute axiological dominant of contemporary education is the student’s “Success” interpreted in a broad sense as academic performance, as well as the ability to apply in later life the skills formed in the course of study. The results obtained can be used for further development of linguoaxiological problematics in other discursive areas.

ТЕОРІЯ СПІРАЛЬНОЇ ДИНАМІКИ ЯК ІНСТРУМЕНТ ІНКЛЮЗИВНОГО РОЗВИТКУ УКРАЇНИ

The paper investigates the value paradigm of Ukrainians and their peculiarities by means of the theory of spiral dynamics, analyzes the index of perception of corruption in different countries of the world and identifies the relationship between high level of corruption and low level of income, and designs inclusive growth and development of Ukraine. Object of study – the processes of inclusive growth and development through the prism of the valueoriented approach of the theory of spiral dynamics. Purpose of the study – to substantiate the prerequisites for the formation of a model of inclusive development based on the theory of spiral dynamics, which will allow to involve all members of society in socio-economic processes, taking into account their values, needs and opportunities. Method of the study – methods of economic, systemic, comparative analysis. Results and innovation of the study – in the paper investigates the influence of the system of values of society on its socio-economic development with the help of the theory of spiral dynamics, peculiarities of its evolution and influence on the socio-economic development of the country. The mental features of the Ukrainians, their evolution and prerequisites for mental modernization through the change of the paradigm of thinking through the construction of an inclusive state are analyzed. The article proposes a design for inclusive growth and development based on four main pillars: rules, institutions, a well-informed society, and political leadership. Modern IT technologies will become a tool for implementing this model. The modern paternalistic ideology that underlies the state centralization of financial resources with further redistribution should be changed to the ideology of promoting entrepreneurship and private initiatives, which will undoubtedly improve the well-being of all citizens and make our country competitive in the global arena. Forecast assumptions about the object of study – a value-oriented approach can give a powerful impulse to build an inclusive state, which by its perfection did not yet exist in the world, because it allows to involve all citizens in socio-economic processes due to modern technologies. KEY WORDS: INCLUSIVITY, MODERNIZATION, CORRUPTION, DEVELOPMENT, MODEL, TECHNOLOGY, BLOCKCHAIN, INNOVATION, SOCIETY

Сопоставительный анализ устойчивых выражений с зоонимичным компонентом «собака» в английском и казахском языках

The article focuses on to conduct a comparative analysis of English and Kazakh phraseological units nominating the image of a dog. The purpose of this study is to consider the national and cultural specifics, reflected in the stable expressions of the English and Kazakh languages with the "dog" component. The article provides a brief overview of works related to the issues of phraseology in English and Kazakh. The work was based on general scientific methods: induction and deduction, analysis and synthesis. The work with the collected card index of stable expressions was carried out by the method of continuous sampling, using the descriptive-analytical method. An important place in the work with the material was given to the methods of definitional, contextual and typological analysis. Using the comparative-comparative method, national-specific and universal features of zoonyms in English and Kazakh languages were determined. The material of the research was a card index of phraseological units of the English and Kazakh languages (more than 160 units) which were selected using the method of continuous sampling from phraseological dictionaries of the English and Kazakh languages. When analyzing the authors of the article relied on materials from phraseological dictionaries in English and Kazakh languages. In the course of the analysis, groups of phraseological units were identified and their differences and similarities in the compared languages were identified, as well as their national and cultural specificity, based on the action of universal cultural codes; the national and cultural specificity of zoonyms is determined by a number of extralinguistic factors: the location of the country, the living conditions of the people, their customs and traditions, history, religion and socio-political structure. All this secures national-specific connotation to zoonyms and determines their productivity. The results of the study showed that through the prism of axiology, an analysis of English and Kazakh stable combinations with the "dog" component, reflecting the paradigm of values (general cultural and national-cultural) and anti-values of the corresponding ethnic communities, was presented, as well as universal values representing at the intercultural level. The results of the study showed that through the prism of axiology, the analysis reflects the paradigm of values (general cultural and national-cultural) and anti-values of the corresponding ethnic communities. The research results have both theoretical and practical significance; it will be additional material for elective courses on the subject of "Lexicology" taught at the faculties of philology and foreign languages in higher educational institutions.

Customer Value of Smart Grid Application

The authors investigate customer value of smart grid application in smart city from the perspective of main research paradigms of customer value. Data is based on questionnaire for customers (N=131), deep interviews among specialists (7=N), and two months of observation. The results show that the typical user of smart grid technology is a male aged between 30 and 69 who considers that using the application is interesting because of the perceived benefits. Developing strong customer relationship is formed through the provision of e-service quality that has a key role in maintaining customer trust, satisfaction, and loyalty. End-product and service process paradigms to measure customer value do not fully take the complex context of smart cities into consideration, and the ecosystem paradigm must be developed to analyze customer value in smart cities in interactive dynamic decentralized environment where cumulative big data is used to match the customer needs with new digital services.