Use Of Social Media Platforms Research Articles

Play for All

The practice of play, encompassing physical activity and social connectedness, exerts a positive effect on communities’ health and overall urban quality of life. Depending on design and social dynamics, public spaces in cities can be more or less welcoming for young women. Public spaces in Cairo, Egypt, lack playful elements that attract young women to partake in physical activities. This study seeks to identify and assess the current situation of physical activity and play in Cairo for young women. This shall be achieved through exploring their experiences with means of appropriation of public spaces and empowerment, according to the cultural norms, safety concerns and physical design elements. To do so, the study used digital ethnography to gain an understanding of the types of activities young women engage in public spaces and their modes of collective organisation. Observations across the city have then been conducted, and the three neighbourhoods of Al Rehab, Madinati and Zamalek have been selected to pursue more in-depth field observations and interviews. Doing so highlighted the challenges and the opportunities these young women face, shedding light on ways to strengthen their use of play-based urban forms and sports infrastructures in public spaces. The study finds that to pursue physical activity, young women tend to privilege certain safer urban spaces, such as Gated Communities and temporalities allowing for less risks of street harassment. Social media platforms have been understood as instruments for collective organisation, catalysing and multiplying female physical activity in Cairo’s public spaces. The study suggests that the use of social media platforms can be instrumentalised for young women’s empowerment in shaping diverse public spaces and placemaking processes. In the end, the research sheds light on the pathways forward to enhance young women’s engagement in the design and use of playful and active public spaces in culturally sensitive contexts.

SMOTE for enhancing Tunisian Hate Speech detection on social media with machine learning

In the last decade, the world has witnessed remarkable technological development, especially in artificial intelligence, which helps researchers find solutions to problems of concern to the individual and society, mainly, the huge propagation of hate speech with the increased use of social media platforms. In this study, we aim to enhance the detection of Arabic hate speech on social media by addressing challenges related to imbalanced datasets through data augmentation techniques. Several machine learning algorithms and the DziriBert, a pre-trained transformer model, are implemented on the Tunisian Hate Speech and Abusive Dataset (T-HSAB). The proposed approach achieves good results, improving the detection of hateful comments on Arabic social media using the Synthetic Minority Over-sampling Technique (SMOTE). Notably, the DziriBert model exhibits remarkable proficiency in detecting hate speech, achieving an accuracy of 82%. Random Forest (RF) and Linear SVC outperform the state of the art approaches, achieving the best result.

Social Media Exposure and Personal Gratification of Students of Elisa R. Ochoa Memorial Northern Mindanao School of Midwifery

The use of social media has been swelling exponentially these past few years and is affecting students in different ways. People use social networking sites, with college students as the most active users. The current study intended to determine the social media exposure of the students and their personal gratification in terms of social and emotional aspects. It made use of a descriptive correlational type of research. Significant statements from clinical instructors and midwifery students were also elicited to get a better glimpse of the extent of social media use in various ways by students. Results showed that social media had beneficial and detrimental effects among the students. The advantages of having faster means of communication and connecting with people in distant places are also damaging to their studies when misinformation takes place. Thus, it is necessary that students will be guided in the choice and use of social media platforms. The findings and significant statements from the respondents of the study served as bases for the formulation of an intervention program on the use of social media for the students.

SOCIAL MEDIA ADDICTION, FATIGUE AND THE EFFECTS ON YOUNG ADULTS’ ACADEMIC PERFORMANCE CHINA

Social media fatigue is the outcome of users voluntarily reducing the amount of time, frequency, or even their withdrawal from social media use due to bad feelings they develop from various circumstances. Gender influences how different people see information when using social media. It is crucial to acknowledge the potential dangers of excessive social media use and take proactive measures to minimize its impact on young adults’ academic goals. It is a fact that the harmful impact of social media on academic performance is only exacerbated by the issue of social media fatigue. The study to analyse social media fatigue and its impact on young adults' academic performance. The second research objective is to identify the role of gender in moderating the relationship between social media fatigue and young adults' academic performance. The study employed quantitative methodology, involving young adults aged between 18 and 22 years old in China. A total of 34 young adults participated in the study. The study utilised simple random sampling to obtain the sample using the G*Power 3.1 version, with an effect size of 0.50. The results indicated a positive correlation between young adult use of social media platforms and social media fatigue (ρ=.626) and academic performance (ρ=.702). Pearson's correlation analysis was used to detect the association between the two, and regression analysis was used to determine the weights of the influencing factors. Social media use can influence young adults' academic performance, and different levels of influence exist for males and females. As mentioned earlier, it is a long-term process for users to move from being attracted to being addicted to quitting. It is essential to understand the causes, mechanisms, and consequences of social media fatigue on young adults' academic performance so that they can regulate their social media use behaviour, balance real-life and online virtual social interaction, and avoid anxiety. Society or related organisations can work on the extent of social media use to reduce the burden on students and ensure a balance between learning and life.

The Influence of Word of Mouth and the Use of Instagram Social Media on Tourism Demand at Viral Tanjung Karang Beach

The purpose of this research is to investigate the impact that social media platforms like Instagram and word-of-mouth advertisements have on the demand for tourism at the popular Tanjung Karang Beach. The methodology that was utilized was quantitative research, and the data collecting procedures were carried out by means of the distribution of Google form questionnaires to 97 individuals who participated in the study. A favorable and significant effect on tourism demand is indicated by the findings of this study, which imply that word of mouth has an effect. The utilization of social media platforms such as Instagram has a favorable and considerable impact on the demand for travel. While the use of social media platforms like Instagram and word-of-mouth have a good and significant impact on tourism demand, the influence of word of mouth is also a key factor.

Loneliness and Social Isolation: qualitative study among youth in vulnerable situations

Abstract Background Loneliness and social isolation are increasing among young people, particularly those in vulnerable NEET (Not in Education, Employment or Training) situations, potentially leading to poor health and well-being outcomes. We aim to explore these challenges from the perspective of NEET youngsters and link workers who support them in co-creating individual action plans for their social and economic integration. Methods Data were collected through in-depth and semi-structured interviews with 15 young people in NEET situations, aged 18-34, and 7 link workers from several social organisations in rural and urban areas in Portugal. The young participants were selected based on their age, educational level, mental health needs, and urban/rural regions. Thematic analysis was used to analyse the interviews. Results The results showed a convergence between the perspectives of young people and link workers on the factors that influence social isolation and loneliness, including social and emotional skill deficits, excessive use of social media platforms, and mental health problems. Young people reported to being heavily involved in social media platforms, which often did not translate into meaningful relationships in real life. Youngsters also highlighted the lack of local support and community resources in rural areas. Link workers identified specific challenges young migrants face in community integration, including language barriers (for the youth with a migrant origin) and lack of familiarity with local resources. Conclusions This study highlights social media platforms, mental health and social and emotional skill deficits as main factors contributing to the social isolation and loneliness of young people in a NEET situation. This emphasizes the importance of integrated proximity-based interventions that incorporate community resource mapping and local support networks, including mental health support services, and promote multi-sector collaboration. Key messages • Social media platforms, mental health needs, and social and emotional skill deficits drive social isolation in NEET youth, stressing integrated, community-focused interventions. • Proximity-based strategies with community mapping and mental health support enhance NEET youths’ social integration, urging cross-sector collaboration.

Upaya Pencegahan Korupsi Melalui Nilai Anti-Korupsi pada Generasi Muda

Corruption is a global issue that significantly impacts social, economic, and political aspects, particularly in developing countries like Indonesia. It undermines public trust in government institutions and contributes to social injustice, slowing economic growth and hindering overall welfare. This paper focuses on preventing corruption among the younger generation, highlighting key measures such as anti-corruption education in schools, the effective use of social media campaigns, and necessary reforms in law enforcement. By instilling values of integrity and responsibility early on, educational institutions can help shape future leaders who are prepared to combat corruption. Additionally, the effective use of social media platforms like Instagram, TikTok, and YouTube can engage the younger generation through creative and interactive content, fostering awareness and encouraging active participation in anti-corruption efforts. Reforming law enforcement to impose stricter penalties on corrupt individuals and providing protection for whistleblowers are crucial to creating a deterrent effect. Ultimately, a comprehensive approach involving education, technology, and legal reform can empower the younger generation to promote transparency and integrity, contributing to a corruption-free society and a stronger foundation for the nation’s future

Sinergi Pendidikan dan Masyarakat: Implementasi Administrasi Hubungan Sekolah dan Masyarakat di Era Digital

The rapid development of information and communication technology (ICT) has fundamentally changed the educational landscape. Schools, which were previously often considered as stand-alone entities, are now increasingly recognized as an integral part of wider social systems. In this context, the active role of society in the education process becomes increasingly crucial. This research aims to examine in depth how the administration of school and community relations is implemented in the digital era, as well as identifying factors that support or hinder its success. In the last few decades, there has been a paradigm shift in the understanding of education. Education is no longer solely seen as a process of transferring knowledge from teacher to student, but rather as a holistic individual development effort. Society, as a social environment where individuals grow and develop, has a very significant role in shaping the character and competence of students. Therefore, building strong and synergistic relationships between schools and society is the key to realizing quality education that is relevant to the needs of the times. This research has the main aim of analyzing, identifying, evaluating, identifying matters relating to school and community relations. This research uses a literature review approach. Research data was obtained from various sources, including scientific journals, popular articles, research reports, and relevant policy documents. Data analysis was carried out systematically by identifying main themes, comparing findings from various sources, and drawing conclusions based on existing evidence. The research results show that the implementation of administration of school and community relations in the digital era has experienced rapid development. The use of social media platforms, school websites, and mobile applications has facilitated more effective communication between schools and the community. In addition, many schools have involved the community in various school activities, such as extracurricular activities, personal development programs, and decision making regarding school policies.

Communication, Climate Mitigation, and Behavior Change Interventions: Understanding Message Design and Digital Media Technologies

Using the socio-ecological model of social and behavior change communication, our review highlights current trends in understanding message design factors and media technologies promoting proenvironment and climate mitigative behaviors. We explain that much of this research has focused on the individual level, and relatively few studies have been conducted at the interpersonal and community levels. With respect to changing communication ecology, we note the potential for research on the use of social media platforms to influence positive behavior changes and, conversely, the challenges of misinformation and its impact on behavior shifts. This area requires further investigation as these communication platforms transform and become increasingly relevant. Additionally, we need to explicate the long-term shifts and impacts of behavior change interventions as well as track behaviors over time. Overall, our review underscores the continued need for research across different geographical, sociopolitical, and technological contexts.

Public Perception of Hate Speech on Social Media (Facebook) during the 2023 General Elections in Nigeria

In the contemporary global landscape, the advent of information and communication technology has interconnected societies, fostering increased civic engagement. Notably, social media platforms, a manifestation of this technological innovation, play a vital role in political discourse, drawing active participation from politicians, political parties, and their supporters. However, the utilization of these platforms in the context of electoral campaigns, particularly in nations like Nigeria, has raised concerns due to the dissemination of political information carrying adverse repercussions. This study delves into the examination of the public's perceptions regarding hate speech on Facebook during Nigeria's 2023 general elections. Employing a survey research strategy and leveraging convenient sampling, data were collected from residents within the geographical scope of Kwali Area Council, Abuja, Nigeria. The research framework drew upon the public sphere theory to elucidate its core objectives. Findings underscored the prevalence of hate speech on Facebook during the 2023 elections, attributing it to factors such as financial inducements, conspiracies, lack of citizen journalist training, religious interests, and sectional, tribal, and political influences. Notably, Facebook emerged as a platform for disseminating speeches that fueled animosity toward politicians, tribes, religions, and sections, instigating widespread antipathy without substantial knowledge of the targeted individuals or candidates. The research also highlighted the use of Facebook for insults, harassment, and the propagation of divisive narratives, contributing to tribal and religious conflicts, heightened tensions, attacks, disparities, and internal discord. This study's implications suggest a potential undermining of Nigeria's democratic progress. As a remedy, the study advocates for the responsible and positive use of social media platforms by users, especially during critical events such as elections.

Coping with parental migration: A qualitative study on the social adaptation of left-behind children in Henan, China

This study explores the key challenges faced by left-behind children and examines their coping strategies, with the aim of proposing methods to enhance their social adaptation. Employing qualitative in-depth interviews, the research gathers data from left-behind children in rural areas, identifying a spectrum of coping strategies related to parental migration and evaluating their effects on social adaptation. These strategies include acceptance, environmental adaptation, the use of social media platforms like short-video apps, seeking social support, engaging in recreational activities, emotional self-regulation, and maintaining a positive outlook. The study offers a fresh perspective and framework for the social adaptation service system and advocates for the development of a social work model tailored to rural left-behind children.

BIBLIOMETRIC ANALYSIS OF SOCIAL MEDIA STUDIES WITHIN EDUCATIONAL RESEARCH

The digital transformation in higher education can be observed in numerous ways and practices. Recently, post-pandemic digitalization played a significant role in the increase of the educational use of digital technologies such as artificial intelligence, virtual reality, augmented reality, extended reality, and social media. Among these, social media has dominated daily life long before the rest of the technologies. Hence, examining the current situation of social media studies within educational research aids in envisioning the future vision. This study aims to outline the trends in the use of social media platforms by analyzing them within educational research published between 2017-2023. For this purpose, 473 articles in the Web of Science database were examined regarding the dimensions of publication year, country of publication, author, keyword, article type, the method used, sampling, data collection tools and analysis methods, and social media use. The findings of this study are believed to guide practitioners and researchers in their practice and consideration of social media within educational environments.

Proper use of social media platforms

Proper use of social media platforms

Optimizing Commenting Ethics on Social Media: “Efforts to Create a Positive Digital Environment"

As the use of social media platforms increases, unethical commenting often leads to conflict and creates a hostile atmosphere in cyberspace. Optimizing the ethics of commenting on social media is essential to creating a positive digital environment. This socialization activity aims to build a digital communication culture that is more civilized, respectful, and beneficial to all—creating a positive social media space where every comment is a reflection of wisdom and empathy as a user. The methods used are talk, games, and focus group discussions regarding the ethics of commenting on social media. This event was attended by 30 Dasawisma XVI mothers aged 30-40 years. This activity results in Dasawisma XVI mothers actively using social media to understand and continue to practice valuable things in their comments. This results from Mrs. Rini conveying messages and impressions as Chair of Dasawisma XVI. The Dasawisma XVI mothers can also properly sort through or use media and behave appropriately if there is a risk of encountering hoaxes or false news. Keywords: Social Media, Ethics, Comment, Digital Environment, Communication Culture

Analysis of Influencer Marketing on Social Media Platforms

Influencer marketing is a key factor of organisation advertising and marketing techniques, driven by the sizable use of social media platforms. This research was carried out to examine the determining factors and effect of influencer advertising and marketing on social media structures. We analyzed information accumulated from various social media channels to apprehend the impact of metrics together with likes, remarks, and stocks on logo communique. We additionally utilized social community evaluation to become aware of Key Opinion Leaders (KOLs) and carried out text and multimedia content analysis to delve deeper into the outcomes of content. The consequences display considerable differences in affect factors throughout systems, highlighting the need for tailor-made influencer advertising techniques. This take a look at contributes to the literature on influencer advertising and marketing and offers valuable insights for groups aiming to conduct centered social media advertising.

IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.

An Exploration of College Students Online Privacy Protection Awareness and Behavior in the Social Media Era

Taking online privacy protection of college students in the social media era as an entry point, the study explored the current situation of college students use of social media platforms, their awareness and behavior of online privacy protection, as well as the influencing factors through questionnaire surveys and data analysis. The study found that most college students do not pay enough attention to online privacy protection, and there is a high risk of privacy leakage. Factors affecting college students awareness and behavior of online privacy protection include social media platform characteristics, personal factors, and social and cultural environments. In response to these problems, countermeasure suggestions such as strengthening the platform privacy protection function, enhancing college students privacy protection education, and improving self-protection awareness are put forward, with a view to providing reference for building a safe and harmonious online social environment.

The effect of intensity of social media use and physical activity on adolescent mental health

Mental health disorders are an emerging challenge with the increasing use of social media platforms. The high use of social media and reduced physical activity of adolescents can affect mental health. The aim of the study was to predict the effect of intensity of social media use and physical activity on adolescents' mental health. This study is quantitative, with an ex post facto design. Subjects were adolescents aged 16-19 years totalling 138. Mental health instruments used GHQ-12, intensity of social media use was SONTUS, and physical activity was PAQ-A. The analysis technique used regression with Statistical Package for Social Science (SPSS) version 21 software. Results: (1) there is a negative influence between the intensity of social media use and adolescent mental health (Beta -0.353, p-value <0.05). (3) there is a positive influence between physical activity and adolescent mental health (Beta 0.460, p-value < 0.05). (3) the intensity of social media use and physical activity together provide 53.40% influence on adolescent mental health, the remaining 46.60% is influenced by other factors. For future researchers to test more variables so that they can find out the extent of the level of mental health, especially in this increasingly advanced era. The use of qualitative approaches such as phenomenological analysis and grounded theory is recommended for future research to further explain the dynamics of the relationship between variables. Teachers and parents are expected to conduct regular evaluations regarding the use of social media during school hours and at home, and evaluate knowledge about the benefits and harms of excessive social media use. Keywords: social media use intensity, physical activity, mental health

Effect of Loyalty, Awareness, Social Media Platforms, and Social Influencers on the Growth of the Fashion Industry in Nepal

This research paper investigates the various factors contributing to the overall growth of the Nepalese fashion industry, focusing on the roles of customer loyalty, brand awareness, social media platforms, and social influencers. A quantitative analysis was conducted using data collected from 100 respondents residing in the Kathmandu Valley. The respondents, primarily fashion consumers and social media users, completed a set of questionnaires utilizing a 5-point Likert Scale. The data was analyzed using ANOVA, regression analysis, and correlation analysis to identify the specific factors driving the expansion of the fashion sector in Nepal. The findings reveal that brand awareness, the use of social media platforms, and the influence of social influencers significantly contribute to the growth of the Nepalese fashion industry. In contrast, customer loyalty was found to have no significant effect on this growth. Understanding these contributing factors allows brands and retailers to better comprehend consumer behavior and formulate effective strategies to enhance their market presence in the fashion industry. The study suggests that fashion brands should focus on increasing brand awareness and leveraging social media platforms and influencers to engage consumers effectively. Future research could explore the long-term effects of these factors on consumer behavior and industry growth.

Instagram and Achilles tendon surgery: Evaluation of patients' perceptions of surgery

Background/Aim: The primary objective of this study was to conduct comprehensive research and analysis of patient-generated content related to Achilles tendon surgery on the social media platform Instagram. The aim was to gain deeper insights into patients' experiences during the perioperative period, which may contain valuable information pertinent to their condition, information of which the physicians may be unaware. Methods: A search was conducted on the Instagram database, covering a period of 78 months from February 2015 to August 2021. Posts utilizing the hashtags "#achillessurgery" and "#achillesrepair" were included in the analysis. Posts were assessed using a binary scoring system, considering variables such as tone, media format, return to work, rehabilitation or physical therapy, return to sports, images related to the ankle (e.g., scars, stitches, casts, dressings, walking boots), activities of daily living, and pain. Results: A total of 500 posts were reviewed, and a positive tone was observed in 77.8% of these. The average Instagram like ratio for these posts was computed as 9%. Statistical analysis revealed a significant relationship between post content and tone status (P=0.001). Specifically, within the positive tone group, informative content about the disease was comparatively lower and statistically significant when compared to exercise training and patient experience (P=0.001). Additionally, exercise training posts were found to be significantly lower than patient experience posts (P=0.001) within the positive tone group. In contrast, within the negative tone group, patient experience posts were significantly higher compared to informative content and exercise training posts (P=0.001). Moreover, the quantity of informative posts markedly surpassed the number of posts related to exercise training (P=0.001). Conclusion: In the positive tone category, people tended to emphasize personal experiences and participate in posts related to exercise training rather than actively seeking or exchanging information about the disorder. On the other hand, within the negative tone group, individuals were more likely to share adverse experiences, pursue support, and seek a deeper understanding from others. Their priority may also lie in sharing and gaining information specifically about the disorder. Our exploration of the use of social media platforms to delve into patient perspectives on Achilles tendon surgery provides an alternative insight into patients' experiences with the surgical process. By comprehending the content shared by patients on social media, surgeons may gain an improved opportunity to assess and address the surgical experience of their patients more effectively, ultimately contributing to enhanced patient care.