Analysis of Influencer Marketing on Social Media Platforms

Abstract

Influencer marketing is a key factor of organisation advertising and marketing techniques, driven by the sizable use of social media platforms. This research was carried out to examine the determining factors and effect of influencer advertising and marketing on social media structures. We analyzed information accumulated from various social media channels to apprehend the impact of metrics together with likes, remarks, and stocks on logo communique. We additionally utilized social community evaluation to become aware of Key Opinion Leaders (KOLs) and carried out text and multimedia content analysis to delve deeper into the outcomes of content. The consequences display considerable differences in affect factors throughout systems, highlighting the need for tailor-made influencer advertising techniques. This take a look at contributes to the literature on influencer advertising and marketing and offers valuable insights for groups aiming to conduct centered social media advertising.