Abstract The use of quaternary ammonium salts as co-catalysts in the AlCl3 catalyzed cyclialkylation of p-cymene, 2-chloro-2methylpropane, and 3,3-dimethylbutene-1 is reported. The addition of co-catalyst, in solvents which normally give low yields of 1,1,3,4,4,6-hexamethyl-1,2,3,4-tetrahydronaphthalene with 3,3-dimethylbutene-1, improves product yields, comparable with the best published 3,3-dimethylbutene-1 methodology. Addition of co-catalyst permits the use of more environmentally acceptable solvent systems than those in existing syntheses of the desired tetralin. The yield improvement is rationalized on the basis of improved reaction homogeneity, facile cleavage of Al2Cl6 by Cl− ion, and increased effective solvent polarity, promoted by addition of the quaternary ammonium salt co-catalysts. Addition of quat co-catalysts to 3,3-dimethylbutene-1 based cyclialkylation systems did not increase rate, catalyst homogeneity or yield relative to a control (dichloromethane solvent). This suggests that the chlorinated hydrocarbon solvents normally used in this technology provide functions similar to that of quats in 2,3-dimethylbutene-1 based technology. These functions include the abilities to enhance AlCl3 solubility, increase the polarity of the reaction medium, and provide facile scission of Al2Cl6 to a more active catalytic species. In reactions where 2,3-dimethylbutene-1 is substituted for 3,3-dimethylbutene-1, addition of co-catalyst improves reaction rate, catalyst homogeneity, and yield reproducibility in non-polar solvents when compared to the best published, 2,3-dimethylbutene-1 methodology.