The article considers the possibility of the "Park and ride" system in Kharkiv (Ukraine). Paper is based on studying the demand for parking services for incoming drivers to urban area. Analysis of methods of «park and ride» technologies was carried out. The nodes of the transport network that are suitable for the arrangement of «park and ride» lots in Kharkiv was determined. Based on the results of this review, 7 potential places were identified for the placement. In the listed nodes, full-scale examinations of the intensity and traffic flow composition were done. The processing of the survey results evaluated the intensity of traffic flow of privet cars that enter the urban area during the morning rush hour. Results of the transport demand research in the possible «park and ride» lots according to the travel distance have shown: the largest number of cars (30%) travelled at a distance of 5 to 8 km; 21% - generates a road traffic in the ranges of 2 ... 5 km and 8 ... 12 km; 11% - up to 2 km and 12% - 12 ... 16 km. The obtained results revealed generation of distribution of private cars trips based on the distance from the nodes of the possible location of «park and ride» parking lots is insufficient to determine the potential demand for parking data. The obtained data can be used in the development of urban master plans, projects of transport infrastructure facilities.