Urban Cultural Tourism Research Articles

Development and Mode Innovation of Cultural Tourism Resource based on Industrial Integration

The cultural tourism industry contributes to the growth of both cultural and tourism industries. Cultural Tourism Resource (CTR) is the prerequisite for the integrated development of the cultural tourism industry. Developing potential CTR can promote the new transformation and upgrading of the urban cultural tourism industry. Luoyang has the advantages of location and resources in the development of CTR, but its tourism industry develops slowly. Therefore, Luoyang City was taken as the research object and the relevant evaluation index system was established. The entropy method and grey correlation model were used to analyze the development trend and influencing factors of the city’s CTR. The entropy values of the eight indicators of the evaluation system of CTR established in the study were all above 0.96, indicating that the evaluation system was relatively stable. The grey correlation degree of CTR of historical culture and folk customs was high, which was 0.668 and 0.642, respectively. The grey correlation degree of religious culture and calligraphy and painting CTR was low, which was 0.625 and 0.617, respectively. The CTR of historical culture and folk customs have developed well, but the resources of religious culture, calligraphy, and painting need to be improved. The knowledge of cultural tourism location theory and regional economic growth theory are applied. According to the evaluation results and problems of the development of CTR in Luoyang, this paper puts forward targeted strategies for CTR.

Visual quality assesment in recreational and touristic landscape

AbstractAlthough the landscape quality parameter in rural areas, which is called landscape beauty, varies according to the way the individual perceives the landscape, being able to perceive and understand the landscape visually in rural and urban landscape areas, natural and cultural tourism and recreation areas is directly related to whether that recreational area is used actively or not. This study aims to examine the effect of perceptual landscape parameters in touristic and recreational landscape character. In this study, it was investigated how the recreational and touristic landscape character can be emphasized with visual quality value. For this purpose, Gölbaşı Pond and its surroundings in Bursa in Turkey, which has a rich landscape character selected as study area, by evaluating the area’s visual landscape quality. The method of the study visual quality analysis was performed and the data obtained by visual quality analysis were compared. As a result, Gölbaşı Pond and its surroundings with its natural beauty and nature, as well as its landscape qualities suitable for recreational activities, provide opportunities for many recreational activities, and the study concluded that all landscape quality parameters support each other and create a potential for more.

Constructing and Disseminating Urban Cultural Tourism Media Image through Short Videos

With the widespread adoption of mobile internet and the rise of short video platforms, the modes of information dissemination are undergoing profound changes. As an emerging content format, short videos, characterized by their intuitiveness, vividness, and fragmented nature, have rapidly occupied a significant amount of user time. This is particularly true for the construction and dissemination of urban cultural tourism media images, where short videos have become an indispensable tool. Urban cultural tourism media images refer to the representation of a city’s culture and tourism through various media means, playing a crucial role in the city’s development and reputation. However, traditional methods of disseminating cultural tourism images have evident shortcomings. With the emergence of short videos, new opportunities have arisen for the construction and dissemination of urban cultural tourism media images. The relatively low production threshold of short videos allows cities to showcase their cultural and tourism resources through various creative means, attracting more visitors and gradually enhancing the city’s competitiveness and local economic development.

Research on the Development Path of Urban Cultural Tourism Empowered by Personalization Marketing

Research on the Development Path of Urban Cultural Tourism Empowered by Personalization Marketing

The Operational Logic and Resolution of Dilemmas Driving Urban Cultural Tourism Development through Ice and Snow Sports: A Case Study of Harbin

The Operational Logic and Resolution of Dilemmas Driving Urban Cultural Tourism Development through Ice and Snow Sports: A Case Study of Harbin

Intelligent approach to mining cultural tourism potential areas based on YOLOv4: insights from Macau

ABSTRACT Based on historical background and geopolitical factors, Macau is closely related to Portuguese cities; Macau also currently attaches great importance to the creation of a Sino-Portuguese platform and cultural tourism to drive better economic development. This study explores a method for identifying and mining cultural tourism potential areas developed under the YOLOv4 framework and cosine similarity. The main conclusions of this study are as follows: (1) While the YOLOv4 method shows good performance and can effectively identify the architectural texture of Portuguese cities, it may face certain difficulties if applied to newly built urban areas in Macau. (2) Through the cosine similarity method, it is found that the architectural texture slices of the three island cities of Portugal and Macau have certain similarities. The city with the highest level of similarity with Macau is Lisboa, followed by Porto and Evora, while Guimaraes has the lowest level of similarity with Macau. This finding serves as a certain reference for the subsequent construction of the cultural tourism characteristics of the region. (3) Comparing the characteristics of Macau city obtained through the cosine similarity algorithm with the city slices that have a high level of similarity in Portugal, we find the following: “street networks”, “street blocks”, squares, and open space form in the Macau Peninsula, while “street blocks” and “large-scale building complexes” form in the outlying islands. These types of spaces have different scales and can be developed in the future in conjunction with cultural tourism activities on different scales. This study applies machine learning methods to the development of urban cultural tourism potential areas, which provides new perspectives and methods for urban tourism development planning.

New Model of Shaping Urban Cultural Tourism IP Based on Short Video Platforms

Urban cultural tourism is a kind of tourism that combines the regional tourism resources of the city and the unique culture of the local area. Moreover, with the constant development and progress of local cities, urban cultural tourism has become a new trend in urban development. The diversification of urban cultural tourism intellectual property (IP) aligns with cities' sustainable and innovative development. Additionally, as one of the hottest and newest ways of communication, short videos have seen a surge in recent years due to their low production cost, fast communication speed, diversified content, and large scale of users. The rapid development of short video platforms such as TikTok, Quick Worker, etc., has led to an explosive growth of short video users in China; short video platforms have become the new media for city image communication. However, using short video platforms to shape the urban culture tourism IP must pay attention to the communication strategy. The short video content should not only closely follow the positioning of the city's image, but also vividly show the cultural connotation of the city, thus constructing a multiple subject of the creation and communication of the short video.

Explore the Success of HEYTEA Marketing In-Depth Research on the Innovation and Fashion of Marketing Methods

HEYTEA, a leading Chinese milk tea industry brand, has achieved significant success through innovative marketing strategies. The companys introduction of a cheese and fruit tea drink revolutionized the beverage industry. 2016 the brand rebranded as HEYTEA to signify its dedication to ongoing development and advancement. HEYTEA prioritizes creating unique flavors that resonate with consumers in order to revolutionize the tea-drinking experience. The analysis emphasizes the importance of social media influencers, especially on new media platforms, in increasing brand influence. HEYTEAs marketing strategy heavily relies on online platforms through collaborations with bloggers and influential individuals who document their visits and endorse the brand. HEYTEAs offline outlets utilize scene marketing to create immersive experiences that engage customers senses. This study investigates the revival of HEYTEAs happy tea marketing strategy using brand portfolio analysis, supply chain management, and research and development efforts. The case study emphasizes the brands dedication to innovation and quality. It engages consumers through social media, word-of-mouth advertising, and co-branding with established intellectual property and fashion companies. Moreover, the Urban Cultural Tourism series incorporates local cultural elements into shop design and offerings, promoting stronger community relationships. HEYTEAs success is attributed to its ability to identify development trends, comprehend consumer behavior, explore diverse markets through co-branding, establish regional brand characteristics, and enhance overall consumption. HEYTEA has established itself as a leading player in the fiercely competitive milk tea industry by distinguishing itself from competitors and building a sizable and devoted customer following.

Sustainable urbanism and cultural tourism, the case of the Sphinx Avenue, Luxor

Cultural tourism is a growing type of tourism; tourists visit places where they can practice activities, motivating them to experience the heritage and get involved with the local communities. This paper studies the relationship between the sustainable urban development of heritage sites and cultural tourism. It focuses on the ancient Thebes world heritage site, examines urban sustainability at the city level, then studies the urban context of the newly reopened Sphinx Avenue. The analytical framework of this study emerges from the principles of sustainable urbanism together with UNESCO thematic indicators for culture for 2030 and UNESCO recommendations for urban culture future. Three site visits were held to the city and the avenue in 2022 for urban observation. A questionnaire was distributed among inhabitants and visitors to collect qualitative information concerning the accessibility and visibility of the monuments and the position of Sphinx Avenue in the urban context. Furthermore, semi-structured interviews were conducted with tourism companies to explore the tourism sector's point of view. The paper questions the relationship between sustainable urban development and cultural tourism. It suggests urban recommendations to achieve a rich user experience and build a sustainable relationship between the heritage sites and the surrounding communities.

The relative importance of culture in urban tourism: implications for segmentation

PurposeThis paper aims to contribute to urban tourism segmentation studies by examining the role of culture as a motivation for city visits, different preferences for activities and the demographic factors that influence activity choices. This study also compares the memorability of the trip across the segments identified based on their undertaken activities.Design/methodology/approachThis paper draws on questionnaire data that was collected from 614 tourists in Budapest, Hungary. Tourist segmentation was based on a two-step procedure: principal component analysis and Hierarchical Cluster Analysis. Multinomial logistic regression was applied to reveal the effect of different demographic and travel-related characteristics on the segments.FindingsThe research revealed that cultural activities are still the most important motivation for urban tourists and that cultural tourists constitute the biggest segment (43%). They show a preference for heritage sites, museums and galleries rather than performing arts and festivals. Multinomial logistic regression showed that party tourists can be differentiated from cultural tourists and city break tourists predominantly by age and travel status. Older age groups and women are more likely to be interested in heritage sites, museums and galleries. Party tourists found their experience significantly more memorable than any other group and were much more likely to re-visit and recommend.Research limitations/implicationsOverall, this study provides useful information for destination management organisations and city agencies about which activities to promote and how to segment and potentially target tourists. This study did not include lifestyle and personality factors, secondary and complementary attractions or cultural proximity and distance.Originality/valueThere have been relatively few recent studies on urban cultural tourism segmentation, especially in whole destinations rather than at individual attractions, it was therefore considered timely to re-visit this area of research. This paper reinforces the importance of segmentation studies in tourism and analyses the changing motivations and activity preferences of urban cultural tourists over time.

The Construction and Communication Strategy of Chinese City Animation IP in the New Media Era-- Taking "Qin Feng" as an Example

With the advent of the new media era, the public puts higher requirements on the sensory experience of the city image. Animation IP uses anthropomorphic design methods to vividly, accurately, and intuitively show the development process and unique regional cultural symbols of a city, consolidating the core competitiveness of the city. On the one hand, it further promotes the innovation and inheritance of local culture in the new era; on the other hand, it establishes a recyclable cultural industry ecosystem to promote the transformation, upgrading, and scientific development of the urban cultural tourism industry. This paper focuses on Shaanxi animation IP resources "Qin Feng" and discusses it from three aspects: culture, cross-border operation, and new media communication, in order to provide a reference innovation path for animation development and urban empowerment.

The changing nature of the cultural tourist: motivations, profiles and experiences of cultural tourists in Budapest

ABSTRACT This paper reflects on the changing nature of the cultural tourist, including motivations, profiles and experiences. The paper firstly reviews broadening definitions of cultural tourism, which now include more intangible, interactive and creative experiences. The research focuses on urban cultural tourism and the city of Budapest in Hungary. The primary data examines how motivated tourists are by different activities including culture; how far tourists are interested in heritage sites and museums compared to everyday culture and creative activities; it analyses variations in cultural activities according to age, gender and nationality; and the types of experiences that are desired the most by tourists. Cultural tourists still appear to be highly educated, but educational experiences are less important than escapism or entertainment. Cultural contact is important, but creative experiences are not. There are only small variations between genders and nationalities, but larger ones according to age groups. Older tourists prefer heritage sites and museums, whereas younger ones prefer night-life, music events and festivals. Overall, the findings are important for urban capital cities that have concerns about overtourism and the night-time economy, as well as the desire to re-establish themselves as cultural tourism destinations.

Dziedzictwo wielokulturowości jako podstawa zrównoważonego rozwoju turystyki miejskiej w Warszawie – czas pandemii COVID-19

Introduction: The importance of multiculturalism for the development of tourism, consistently emphasized in the literature, shows the long history and rich tradition of this form of tourism. Poland has historically been a land of transition between East and West, a land where different cultures have existed side by side: German, Jewish, Polish, and Russian. For centuries Poland was a meeting place of different religions and cultures and today’s landscape still shows evidence of this. The catastrophe of World War II brought the annihilation of a multicultural society and created a homogeneity, unprecedented in our history. Jewish heritage and urban cultural tourism: In their almost 2000-year diaspora, Jews have been present in Poland for eight hundred years: from the early middle ages until the Holocaust, the annihilation during World War II. The Jews were distinguished from other community groups by their religion, language, customs, art and architecture. In the interwar period of the 20th century, Poland was home to the largest Jewish community in Europe, distinguished by its enormous cultural and intellectual vitality. Pandemic time: The outbreak of the COVID-19 pandemic has hit the tourism sector hard, and travel restrictions still apply to us. Therefore, it is necessary to verify the forecasts and prepare new recommendations for cultural tourism destinations during and after the pandemic. Conclusions: Recently there has been a revival of interests in Jewish heritage and many tourists (both domestic and foreign) want to explore Jewish culture and remaining monuments of the past. Despite pandemic time restrictions it is also possible, however new actions and policy are required to secure sanitary recommendations and rebuild consumer confidence.

Comparing the perspectives of municipal tourism departments and cultural departments on urban cultural-tourism development

Abstract This study assesses how the tourism and cultural sections of the public sector prioritize matters related to the development of urban cultural tourism. From the perspective of tourism planning, urban cultural tourism is a type of tourism that transforms the cultural assets of a city into tourist attractions. The cultural assets and tourism resources of a city may be managed by sectors with different standpoints regarding tourism development. The present study uses the Delphi method, an analytic hierarchy process, and nonparametric tests to explore how the tourism and cultural departments of five Taiwanese city governments rank the priority of related issues. The statistical results suggest that the tourism and cultural departments can reach a consensus regarding these matters because no adequate financial or even legitimizing support is offered by key decision makers at the central and municipal levels. In this light, a comprehensive master plan for urban cultural-tourism development will help the tourism and cultural sections of the public sector to undertake related projects.

Mapping the Culture of Izmir Kemeraltı

İzmir kentinin her noktasında geçmişten günümüze hissedilen çok renkli kent kültürünün tanıklık mekânlarının başında Kemeraltı gelmektedir. Makale İzmir kent kimliği ve kültürünün önemli bir parçası olan Kemeraltı özelinde mimarlık, sanat, zanaat, moda, tekstil gibi tasarım alanların somut ve soyut değerlerini odağına alan bir tasarım kültürü haritalama pratiğini konu alır. Çalışma, konuya ilişkin güncel yazına katkıda bulunmanın yanı sıra, Kemeraltı’na odaklanan bu haritalama pratiğini, kültür turizminin ve kentsel turizmin önemli araçlarından kent kültürünün haritalanması çerçevesinden irdelemeyi amaçlanmaktadır. Yorumlayıcı (interpretive) bir araştırma yöntemiyle ele alınan çalışmanın kapsamı, turizm ve mimarlık alanlarındaki kültürel miras, koruma, sürdürülebilirlik tartışmalarından farklılaşarak, yeni kentsel-kültürel turizm faaliyetleri ve tasarım kültürünün haritalanması konularıyla sınırlandırılmıştır. Bu kültürel haritalamanın benzer kapsam ve nitelikteki alternatif çalışmaları gerçekleştirmeye ve irdelemeye zemin oluşturacağı düşünülmektedir.

Diversity of Cultural Tourism Attractions in Nairobi Urban Destination

The purpose of this research was to find out the diversity of potential cultural attractions in Nairobi urban tourism destination. Today cities are tapping into diverse sources to increase international visitor arrivals as well as their spending. Cultural tourism and urban entertainment are the greatest motivation for urban tourism since culture is a fundamental component within the tourism system. The subjects of interest in this study for quantitative data consisted of foreign departing tourists through Kenya’s biggest airport - Jomo Kenyatta International Airport (JKIA) located in Nairobi. To get a complete picture of the research, the study also employed qualitative approach, specifically; in-depth interviews with public and private sector stakeholders to answer questions on key areas. The research found out there was a weak motivation to cultural attractions despite their proximity to the CBD. Thus, Nairobi urban cultural tourism destination managers should ensure that urban cultural attractions have the highest score if a definite visitor appeal is to be created, realized, and maintained for continued and repeat visitor visitation. The findings of this research have provided invaluable understanding on the opportunities available to cultural attractions available in Nairobi. This information can be used by private and public stakeholders to develop clear policies and collaborations on urban cultural tourism development.

基于因子分析法的河北省城市文化旅游业竞争力分析

基于因子分析法的河北省城市文化旅游业竞争力分析

Urban Transformations in the Culture of Santiago's Barrios

Within Santiago, Chile's capital city, Barrio is a fundamental urban concept: an identity of place that defines a social space more than the territorial boundary of a designated area. Nearly 30 years of sustained, economic growth have positioned Chile, and Santiago with 40% of the country's population, as a tourist, financial and investment centre for South America. After a general decline of the inner-city area during the time of dictatorship (1973-1990), three inner-city residential barrios are being re-defined by their social and urban heritage as part of the “coolest” city of South America. These residential barrios possess the social characteristics of an urban unit within the concept of an ethical city—autonomy, conviviality, connectivity and diversity—and, in form and use, the basis of urban cultural tourism, a living heritage of residential architecture, public space and urban culture. The spatial and economic transformation of these barrios shifts the existing dynamic between the residents' social capital and the barrios' symbolic capital to the question of whose rights and interest should prevail. Through a literature review, policy review and an analysis of morphology and land use of three barrios, this article draws lessons to assist a re-thinking of the development of this urban, social-spatial unit of Chilean cities.

Deeping in the genetics of medium-sized cities. Heritage as an identity feature in Andalusia

Interest in urban agglomerations, metropolitan areas, large cities and in general the spaces where the majority of the world’s population is concentrated, has occupied the interest of an urban research for decades. According to the United Nations sources, today, the world population is 7.6 billion, is going to reach 8.6 billion in 2030 and 9.8 billion people in 2050. In Spain, according to sources from the National Institute of Statistics, the population reaches 46.57 million inhabitants, although its distribution is not uniform in the territory. Andalusia, with 8.37 million, is the first most populated Spanish autonomous community, followed by Catalonia (7.55) and the Community of Madrid (6.50) with almost one million fewer inhabitants, respectively. Following the same indicators, most of this population already lives in large cities and in the upcoming years, this figure will increase exponentially. This means that a large part of people will be concentrated in a small part of the territory and, on the other hand, which we begin to have large areas of the territory without inhabiting or with a very low population density. Examining aspects traditionally considered as secondary, involving a minority of the population, has been one of the disciplinary general constants in the last century and that not only affects architects or urban planners. To say medium-sized cities in Europe is to think about urban-territorial heritage, historic landscapes that continue shaping wide territories. In Andalusia (87600 km2), the effects of metropolization are still punctual (3.72 % on 778 municipalities). Totalling 778 municipalities, up to 122 of them are listed for their Historical Centres. We find that only 3.72 % of these municipalities exceeds a population of 50 000 inhabitants. The Heritage constitutes its ‘genetic heritage’. Both considering international and national scales, its historic relevance is noted in Civitates Orbis Terrarum (with 25 Andalusian cities from 34 Spanish). Nowadays, its heritage value is represented by the Historic Centres (the first two listed cities in Spain, 1929, were Andalusian), and World Heritage inscriptions. This outlines the necessity of decoding the Heritage DNA, as an indissoluble variable prior to planning. The aim of this research is to characterize the European medium-sized cities and their territory in the heritage terms, defining what is the Andalusian territory. Different cultural and productive landscapes are the main actors of the medium-sized Andalusian cities: the landscape of fishing, the art of the almadraba, the wine cellars, the olive trees plantations, the urban networks of convents are only a sample. The dynamics experimented at this regional level could be extended to the rest of the European countries analysed in the project. This research will gather partial results of an R&D project “Patrimonial Urban Characterization and Cultural Tourism Model in the Middle Cities. Potentialities and Challenges for its Internationalization: Inner Baetica”, funded by the Ministry of Economy and Competitiveness of Spain.

The Historic City, Its Transmission and Perception via Augmented Reality and Virtual Reality and the Use of the Past as a Resource for the Present: A New Era for Urban Cultural Heritage and Tourism?

The objective of this study is to analyze the impact that augmented reality (AR) and virtual reality (VR) are having on our conception, appreciation, and use of urban heritage spaces. Although most evaluations that appear in the specialized literature are clearly positive in this respect, there is a critical line of thought that considers these new technologies as connected to prior theoretical assumptions about heritage, in terms of what we value, how we value it, and for what reasons. To contrast the two perspectives, we have selected and examined scientific literature evaluating the application of AR and VR in urban heritage spaces, in order to analyze whether, in addition to positive effects, certain negatives linked to the ‘virtualization’ of space are also at work. A qualitative methodology has been developed supported by the ATLAS.ti tool (Scientific Software Development GmbH, Berlin, Germany), which allows definition of the different thematic lines treated in the literature as well as the connections between them. Our main conclusion is that concerns around the critical aspects are very limited, with only a few perceiving the possible dangers of trivialization of heritage, the creation of virtual tourist worlds separate from the material space of socio-economic relations, negative effects on the way in which knowledge is constructed, or the difficulties for some user groups in accessing these technologies.