The Construction and Communication Strategy of Chinese City Animation IP in the New Media Era-- Taking "Qin Feng" as an Example

Abstract

With the advent of the new media era, the public puts higher requirements on the sensory experience of the city image. Animation IP uses anthropomorphic design methods to vividly, accurately, and intuitively show the development process and unique regional cultural symbols of a city, consolidating the core competitiveness of the city. On the one hand, it further promotes the innovation and inheritance of local culture in the new era; on the other hand, it establishes a recyclable cultural industry ecosystem to promote the transformation, upgrading, and scientific development of the urban cultural tourism industry. This paper focuses on Shaanxi animation IP resources "Qin Feng" and discusses it from three aspects: culture, cross-border operation, and new media communication, in order to provide a reference innovation path for animation development and urban empowerment.