The traditional rural place signifies rural areas with small settlements, low population density, agrarian-based economies and a traditional society. This paper aimed at drawing the attention of the policy maker’s attention to the importance and need to create values from rural landscape and preserve the existing biodiversity of the local environment. People do first occupy a space that are transformed into a meaningful place or given a sense of place vital for navigating something like an abstract geometric space. Often time, this captures our live experience of the landscape. The global socio-ecological took roots from moral crisis emerging from unsustainable consumption and a new paradigm of sustainable development directed at holistic human development. As more than half of the Nigeria’s rural population live below poverty line speaks volumes that much needs to be done. Policies on ecosystem services need review for adequate protection for sustainable service delivery. Above all, provide opportunity for all to have synergies that promote the development of rural organization such as community–driven cooperative to enhance investment in essential infrastructures and services, and recognize the role of urban areas in fostering rural development. Keywords: Rural areas, Geo-tourism, Place, empowerment, Sustainable rural development DOI: 10.7176/JTHS/56-02 Publication date: May 31 st 2021