University Education Service Research Articles

The Effect of Chinese University's Education Service Quality on Education Trust and School Life Satisfaction: Focusing on the University of Jilin Province, China

The Effect of Chinese University's Education Service Quality on Education Trust and School Life Satisfaction: Focusing on the University of Jilin Province, China

How Universities Communicate with the Public via Social Media: A Content Analysis

In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be designed in a way which creates value for social media users to build a stronger level of engagement and facilitate brand communication. The conducted research not only investigates how selected universities use their profiles on Facebook and Instagram and communicate with the public, but the analysis also focuses on a deeper understanding of the characteristics that influence the interactivity and the relationship between a selected university and its page visitors. The findings reveal that different types of post sources generate different engagement per post (by follower) and behaviour of target groups. Furthermore, content analysis was performed to assess differences among universities in their communication. The findings document how selected categories according to uses and gratifications theory influence target groups’ engagement. The results offer scholars and practitioners new knowledge for communication in the higher education field using social media.

Digitalization of Educational Services Marketing Program on the Primary School Teacher of Musamus University

This study aims to analyze the digitalization of Musamus University's educational services marketing program. This study used an analysis model by Miles and Huberman consisting of data reduction, data presentation and taking conclusion. The approach used in this study is a qualitative approach. The subject of the study is the primary school teacher education department of Musamus University. Data collection techniques use interview techniques, document studies and literature reviews. The results of this study show that by digitalization the marketing program of the Department of Primary Teacher and Education of Musamus University has shown that the Department innovates to advance the department. Therefore, the digitalization of Musamus University's educational services marketing program help the department to improve the quality and good reputation to the society because the department not only use the manual strategy but also use the innovative strategy by using the digitalization. Eventhough in this research did not measure the effectiveness of this digitalization.

Digital transformation of the promotion of educational services of Kazakhstani universities

Digital channels have become the modern priority channels for promoting educational services. Integration into the international educational space, changes in the priority of communication channels, and digital transformation have led to the need to rethink existing approaches to the digital promotion of educational services of Kazakhstani universities. Particular interest in modernizing the promotion of educational services is caused by the fact that representatives of the new generation, Generation Z, are now becoming consumers of educational services. The basis of this study was the analysis of digital promotion channels as the main source of information and value, the needs of generation Z, who are now becoming the main consumers of the services of universities, including those in Kazakhstan. The purpose of the study is to determine the priorities for the digital promotion of educational services, to build a model for the digital promotion of university educational services, taking into account the needs of key consumers—generation Z, digital channels, and educational programs of the university. Hypothesis: priorities for digital promotion of educational services of universities should be differentiated depending on the popularity and technical parameters of the sites. The web resources similarweb.com, pagespeed.web.dev, wordstat.yandex.ru, sitechecker.pro were used as analysis tools. A correlation analysis of queries on university websites and the core values of generation Z was carried out. The closeness of the pairwise correlation between the total number of visits and website performance, search engine optimization, recommendations, and special features was determined. Based on the research, a model for promoting the university’s educational services has been structured, highlighting key components: educational programs, digital technologies, and the values of generation Z.

지방대학교육서비스품질이 대학적응과 진로결정자기효능감에 미치는 영향

The purpose of this study is to empirically verify the relationship between the effect of local university education service quality on university adjustment and career decision self-efficacy. Based on previous studies, the factors of faculty, educational facilities, educational programs, and administrative support were classified to measure the quality of university education services, and university adaptation and career decision self-efficacy were divided into single items to verify the influence relationship of each. As a result of the test, 280 college students of H University, Gangwon-do, confirmed the positive (+) effect of educational programs and administrative support, which are subfactors of university education service quality, on university adaptation, and revealed that university adaptation had a positive (+) effect on career decision self-efficacy. The significance of this study is to suggest a viable strategy for university education service quality that is conducive to university adaptation and the achievement of students' desired career goals.

THE QUALITY OF EDUCATIONAL SERVICES ASSESSING ALGORITHM FROM A COMPETITIVE STANDPOINT

The article is devoted to the problem of studying approaches to assessing the quality of educational services and the components of the competitiveness of an educational institution in the context of changing societal requirements for the educational process. Based on the theoretical analysis of the categories “quality of educational services” and “competitiveness of a university,” a comprehensive conceptual approach to assessing the quality of educational services from the perspective of assessing the competitiveness of a university is proposed, which distinguishes the micro-level, meso-level and macro-level. For each of them, goals, objectives, principles and criteria for managing the development of the quality of educational services are proposed and formulated. The results of a study conducted among students regarding attitudes towards the quality of educational services provided can be used in the development of programs to improve the quality of educational services as part of the university’s competitiveness strategy. It was revealed that the majority of students are generally satisfied with both the process of receiving educational services and the result of developing professional competencies, which meets the requirements of the competency-based approach. The developed sequence of the process of assessing the quality of educational services, consisting of defining goals, principles, types, assessment indicators, conducting an assessment and analyzing the results obtained, is the basis of a generalized algorithm for assessing the quality of a university's educational services.

Analysis of Using Social Networks in Promoting University Educational Services

The article is devoted to studying the promotion of university educational services in the digital environment and developing recommendations for increasing the effectiveness of this area of their marketing activities. A review of the literature and the use of general and unique methods of scientific cognition made it possible to clarify the role of Internet tools in the communication patterns of a modern university and determine groups of external and internal target audiences. It has been established that the primary means of university digital media communication are the website and social networks. An analysis of the digital profiles of universities on websites made it possible to identify shortcomings related to both the content and the technical side: problems with updating and duplicating information, non-compliance with the sequence of stages of the sales funnel, restrictions on access to information, difficulty in navigation, and lack of mobile versions. Audit and content analysis of university social networks were conducted using quantitative and qualitative indicators. Quantitative analysis revealed the most significant demand for such platforms as Instagram and Facebook. The quality of using social networks as promotion tools is reduced due to the lack of corporate identity and poor consideration of the interests and needs of the target audience. The authors compiled SWOT-analysis of strengths and weaknesses, opportunities and threats of Internet resources of Kazakhstan universities and proposed stages, structure and content of the strategy for promoting university educational services in the digital environment.

The Enigma of Bullying and Unhealthy Atmosphere in Higher Education

The motivation behind this paper is to give an outline of university bullying among pupils and indicate the soft targetsfor the bully and the impact of unhealthy class environment on students’ education and behavior. This study employed anexplanatory and quantitative approach. Following a non-probability sampling technique, this research resorted to usingconvenience sampling by disseminating a structured questionnaire among 200 students enrolled in public and privateuniversities in Karachi. The outcomes revealed that health behavior significantly influences the quality education ofstudents. While, direct or indirect bullying may not only affect the health but the quality education of students as well. Inaddition, results showed that Education on bullying and socio demographic influence may increase the quality ofeducation but in our case, the relationship is not significant. The authors suggest that examining students’ experiencesand their practice, outcome of training programs with the help of a group of professors will assist in suggestingprocedures and tactics to promote the quality of education. This study conceives bullying at educational institutes as acritical quality issue and paves the way for further developments intended to enhance university educational services’effectiveness.

대학교육 서비스품질이 학과충성도와 진로준비행동에 미치는 영향 : 항공서비스 관련학과 대학생을 대상으로

대학교육 서비스품질이 학과충성도와 진로준비행동에 미치는 영향 : 항공서비스 관련학과 대학생을 대상으로

Assessing the relationship between service quality, satisfaction and loyalty: the Vietnamese higher education experience

PurposeService quality has been widely recognized as the core value of any higher education institution (HEIs), especially in the context of higher education reform in Vietnam. The paper aims to assess the student’s perceived service quality using SERVPERF scale and to find the relations between perceived service quality, satisfaction and loyalty in one public university in Vietnam.Design/methodology/approachThe self-structured questionnaire using SERVPERF scale was administered to 350 students currently attending full-time courses at the university. Confirmatory factor analysis was used to certify the elementary factors. The regression models were applied to determine the relationship between service quality, student satisfaction and student loyalty.FindingsThe findings revealed the significant relationships between student perceived service quality with satisfaction and loyalty. However, this relationship is mediated by student satisfaction.Research limitations/implicationsThe study is limited to public university education service and examined the perspective of student as “primary customer”; therefore, generalizing the results to other service industries and other role of student as stakeholder or citizen should be used with caution.Practical implicationsThe SERVPERF scale could be delivered regularly to get the student’s perception on the HEIs performance. The results should be taken for purpose of continuing quality improvement to enhance the satisfaction and loyalty, particularly in the context of highly competitive environment and university autonomous in Vietnam.Originality/valueThis is believed to be the first study in Vietnam with sufficient evidence to support the concept that service quality positively related to students’ satisfaction and loyalty and satisfaction as mediating factor.

대학 교육서비스품질과 교육만족, 진로결정자기효능감의 관계

The purpose of this study is to investigate the relationship among university education service quality, educational satisfaction, and self-efficacy in career decision making. Using the convenience sampling method, 264 students were enrolled in the study of students majoring in physical education at universities located in Seoul and Gyeonggi Province. data was used. For data processing, SPSS 21.0 program and AMOS 21.0 program were used. Frequency analysis was performed to identify individual characteristics, and confirmatory factor analysis and reliability analysis were performed to secure the validity and reliability of the questionnaire. In order to derive the research results, correlation analysis and structural equation model verification were performed. Based on the results derived from the above research method, the following conclusions were obtained. First, it was confirmed that the educational service and educational environment, which are sub-factors of the educational service quality provided to students in the physical education department at the university, had a positive effect on educational satisfaction. Second, it was confirmed that the educational service and educational environment, which are sub-factors of the educational service quality provided to students of the physical education department at the university, had a positive effect on career decision self-efficacy. Third, educational satisfaction had a positive effect on career decision self-efficacy.

Social media in the marketing of educational services

Purpose: The aim of the article is to present the results of the analysis of the University's educational services promotion strategy with the participation of social media in the process of acquiring and maintaining lasting relationships with stakeholders.Methodology: The research concerned the quality of service to stakeholders of the Pope John Paul II State School of Higher Education in Biala Podlaska, (Poland, Lubelskie Voivodeship) and the level of their satisfaction with promotional activities undertaken by the analyzed entity, as well as the determinants of choosing the place of education in correlation with the possibilities of sustainable development. Empirical research was conducted in the third quarter of 2020 using an on-line questionnaire, based on the deliberate selection of respondents.Findings: The analysis of the results focused on promotional activities that the examined entity should keep or develop on the pages of selected social networks. Acquiring new fans was indicated as the best-rated activities of the University, which directly translates into the visibility and range of the generated content. According to the respondents, the surveyed entity should publish content more often via social media in order to build lasting relationships with the immediate environment.Implications: According to the respondents, the University should publish more content on the Internet. Respondents indicated that other students may be helpful in publishing posts. The survey showed that most of the respondents recommended the University to their friends thanks to the earlier reading of its offer on the Internet, on one of the social networks.Originality: An original scientific article on the use of social media in the promotion of educational services, the first references to it appear in the literature on the subject at the beginning of the 21st century.Keywords: internet, educational services, marketing services, social mediaPaper type: Research paper

Authentic Teaching Strategy and Learning Outcomes of Undergraduate Adult Education Students in a Public University in Ogun State, Nigeria

Poor teaching strategies has been linked to poor learning outcomes of undergraduate adult education programs and poor-quality graduates forthe Nigerian society. Therefore, this study examined the relationship between authentic teaching strategy and learning outcomes of undergraduateadult education students in a public university in Nigeria. Using descriptive survey design, one hundred and twenty participants were selectedusing purposive and simple random sampling methods. A modified ‘‘Authentic Teaching and Learning Outcomes of Adult Education Questionnaire’’(ATLOAEQ) with Cronbach Alpha test of internal consistency of 0.86 was administered for data collection. Data were analyzed using descriptivestatistics including frequency counts, percentages and inferential statistics i.e., multiple correlation matrix at 0.05 level of significance. Correlationanalysis showed that authentic teaching strategy has significant positive relationship with subject/content knowledge (r.872), knowledge of real-lifesituation (r.998), participatory group strategy (r. 988), communication skills for real world audience (r.975). Based on this, all the three null hypothesestested at 0.05 level of significant were rejected. It is recommended that the Nigeria government and international donor agencies should direct morefunds towards the improvement in university undergraduate adult education teaching, learning outcomes and service delivery for better curriculumimplementation.Keywords: Authentic, Teaching, Learning, Outcomes, Adult Education

Management Analysis on the Improvement of Educational Service of University Library under the Environment of Big Data

Under the big data (BD) environment, the main work of university library education service is to carry out corresponding business for college students. In this process, we need to constantly improve our professional knowledge, skill level and message literacy. Therefore, in order to achieve this goal, we must pay attention to the effective collection of reader resources. This paper first introduces the concept, management characteristics and functions of university library education, then expounds the principles of improving university library education service, and uses the method of questionnaire to investigate the current situation of university library education service. Finally, the survey results show that students are not satisfied with the overall image of the librarians and the quality of their staff. At the same time, some students believe that at present, colleges and universities have basically established a perfect learning resource system to provide high-quality and efficient message services for the majority of users. Others believe that college students mainly browse when reading, lacking interests and autonomy. In addition, most readers still maintain a wait-and-see attitude towards library education. Most teachers hope to change the working attitude of library staff, improve the management quality and enhance the working ability of staff.

ПРАКТИКА И ВОЗМОЖНОСТИ РЕАЛИЗАЦИИ ТЕХНОЛОГИИ КАРЬЕРНОГО ЛИФТА В ВУЗЕ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ

Professional and career orientation are part of the proactive activities of universities aimed at ensuring the development of students’ professional identity and planning for the future. The article reveals the results of the analysis of the main possibilities of implementing the technology of a career elevator at a university. In particular, the work focuses on the practices and prospects of embedding various types of activities within the framework of the designated technology in the LMS (learning management system) of universities. The paper concludes that the integrated integration of career elevator elements into the university’s activities will reduce the impact of factors of low demand for university graduates in the labor market, increase the employment of graduates in the specialty as one of the indicators of the quality of university educational services.

The Effects of Educational Service Quality and Socio-Cultural Adaptation Difficulties on International Students’ Higher Education Satisfaction

The potential international university education market value is expressed in billions of dollars. Countries are trying to increase their competitiveness to attract international students and get a decent market share. Countries that can accurately analyze the factors affecting the country and school preferences of international students will be more advantageous in developing appropriate competitive strategies. The primary purpose of this study is to try to understand and explain the effects of the quality of university education service and socio-cultural adaptation difficulties factors on the satisfaction levels of international students. The research was carried out at Karabuk University, with the highest number of international students in Turkey. The data obtained through an online questionnaire using the convenience sampling method from 413 international students were analyzed with the “Structural Equation Model.” According to the analysis results, assurance and empathy from service quality dimensions, and cultural differences and religious belief variables from socio-cultural adaptation difficulties positively affect general student satisfaction. The research sample mostly consists of Syrian students who migrated to Turkey due to the war and bright students from low-income African, Asian and Middle Eastern countries. Turkish universities form attraction centers for international students flowing toward western countries. In this respect, the results of the research offer original contributions to the higher education literature.

Competitive positions of universities in the regional higher education market

The current stage of higher education development is featured by a complex and dynamic environment, new threats associated with the coronavirus pandemic. These challenges dictate the need for universities to maintain firm competitive positions. Taking into account the peculiarities of the higher education and the subjective assessment of a number of factors, it is necessary to adapt the models of assessing the competitiveness of educational organizations to the specifics of the market. The purpose of the article is to modernize and test Porter's model of Five Competitive Forces for the education market system. The object of the study is the educational services market of the Sverdlovsk region. The most significant attention in the proposed model is paid to identifying and describing the features and structure of the five forces of competition. The authors propose to consider the power of internal and external consumers of university educational services as the power of customers, and the threat of online education and the creation of corporate universities of large companies as a threat from substitutes. The main attention of the authors is paid to an empirical study of the competitiveness of brands of universities in the Sverdlovsk region using the results of a survey of 177 graduates of the 11th grade of Yekaterinburg, conducted in 2020. The analysis of the applicants' motivation showed that the most important motives in choosing a university are the possibility of free education and the qualification of the teaching staff, further material benefits, such as fair wages and favorable employment. The most popular sources of information for applicants are the official website of the high school, as well as relatives, friends and acquaintances. As a result of the analysis, it is concluded that it is necessary to develop a marketing strategy to increase the competitive position, awareness and the level of public confidence of the university. The authors suggest universities to personalize relationships with students in order to increase loyalty to the university, use information technology to implement flexible programs of interaction with consumers of educational services.

Perception of quality of university education service in times of Covid- 19


 
 
 The objective of the present work was to determine the level of perception of the quality of university educational service in times of Covid- 19 in a university in Lima. The applied method corresponds to the quantitative approach, under the basic design with a descriptive level. The sample consisted of 125 students chosen by convenience, non-probability sampling. The technique used was the survey and the collection instrument was the questionnaire, it also had an expert validation and the SPSS Statistics 27 software was used for data processing, the instrument used was the SERVQUAL of Parasuraman et al. (1988), where five dimensions of the Service Quality variable are identified, which were identified as: Tangibility, reliability, responsiveness, security and empathy. The results confirm the importance of the quality of services in the educational field, since it is verified that the perception of students regarding the quality of educational services is good and significant.
 
 

대학교육 서비스품질이 학과만족과 진로결정 자기효능감에 미치는 영향: 항공서비스학과 학생을 대상으로

The purpose of this study was to empirically verify the relationship between university education service quality, department satisfaction, and career decision-making self-efficacy perceived by college students. In addition, the mediating effect of department satisfaction was verified in the influence of career decision-making self-efficacy according to the quality of university education service. To this end, in this study, a survey was conducted on 123 college students in the aviation service-related department, and statistical analysis was conducted on the survey data. As a result, university education service quality, department satisfaction, and career decision. It was found that there was a significant positive effect between self-efficacy. In addition, the results of verifying the mediating effect of department satisfaction in the relationship between university education service quality and career decision-making self-efficacy showed that the mediating effect of department satisfaction was significant. Through this study, the significance of this study can be evaluated as the significance of this study is that it empirically revealed whether the quality of university education service can increase the satisfaction of college students

Exploration of university education service factors affecting students’ fulfillment of expectations on college life in the COVID-19 era: By degree and year of entrance

Exploration of university education service factors affecting students’ fulfillment of expectations on college life in the COVID-19 era: By degree and year of entrance