Quality assurance plays a crucial role within the university education system. It is determined by upholding elevated standards in teaching, research, and the overall educational experience. This study investigated the interplay between strategic planning, instructional supervision, and quality assurance in public universities in Cross River State, Nigeria. Two hypotheses framed the study. The correlational research design was adopted. Census approach was adopted in selecting the entire population of 169 departmental heads and deans of faculties from two public universities in Cross River State. An instrument titled Strategic Planning, Instructional Supervision and Quality Assurance in University Scale (SPISQAUS) was used for data collection. It was validated by three experts in the department of Educational Management, Measurement and Evaluation, University of Calabar. The reliability was established using Cronbach’s alpha and it ranges from .80 - .89 respectively. The null hypotheses were tested at .05 level of significance using Pearson Product Moment Correlation Coefficient (r) and multiple regression analyses of statistical package for social science (SPSS) version 26 for data analysis. It was discovered that there was a statistically significant relationship between strategic planning, instructional supervision, and quality assurance in public universities in Cross River State, Nigeria. The study recommended among others, the university administrators must establish a robust instructional supervision system, which includes ongoing professional development for staff, effective classroom observation measures, and a culture that promotes constructive feedback.
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