UMKM Products Research Articles

PENGARUH WHATSAPP BROADCAST TERHADAP PENINGKATAN PENJUALAN PRODUK UMKM DI SLEMAN MART

The purpose of this study is to determine the effect of whatsapp broadcast on increasing sales of UMKM products at Sleman Mart by comparing sales data in 2020 with 2021, where in 2020 marketing uses continuous whatsapp broadcasts and in 2021 uses discontinuous whatsapp broadcasts. The research method used is descriptive quantitative with a comparative approach. The results of this study show that there are differences in sales of UMKM products at Sleman Mart during 2020 with 2021 where the average sales in 2020 are greater than in 2021. In other words, there is an effect of WhatsApp broadcast on increasing sales of UMKM products at Sleman Mart.

THE PKM PELATIHAN BRANDING DAN PENGEMASAN OLAHAN MAKANAN PRODUK UMKM AMANAH BELIMBINGWULUH KELURAHAN DUKUH ME-NANGGAL

Dukuh Menanggal Village is the southernmost sub-district for the Surabaya City area, directly adjacent to Sidoarjo district, in that village there are 30 UMKM managed by Amanah Belimbing Wuluh UMKM in Dukuh Menanggal Village, Surabaya. Product branding and packaging is one of the current trends so that the appearance of the product becomes more attractive to buyers, and one of them is branding and packaging at the Sinom Kana UMKM which was founded by Mrs. Sukanah. In an effort to preserve traditional drinks that are healthy and beneficial to health. Residents have been trying to do online and offline marketing. The current obstacle is the absence of branding and product packaging of these herbal drinks. The problem-solving method is by making Appropriate Technology for branding and packaging of Sinom Kana Drinks that can be used to sell UMKM products in order to increase profits for the business.

MITIGASI RISIKO DROP SELLING PADA PELAKU UMKM MENGGUNAKAN E-COMMERCE (STUDI KASUS: UMKM KAMPOENG SNACK)

The rapid growth of UMKM along with the progress of e-commerece makes business competition more intense. UMKM Kampoeng Snack as one of the businesses engaged in the distributor of UMKM products in the village community, as a new player in the world of e-commerce often experience the risk of declining sales. To analyze the existence of such cases, this study was conducted using field research methods with descriptive qualitative approaches. The interview was conducted to Kampoeng Snack managers and the community of UMKM who are members of the Kampoeng Snack UMKM. The risk of declining sales faced by Kampoeng Snack occurs due to several factors based on the lack of interaction between Kampoeng Snack administrators and the community. So that this triggers a delay in human resources of e-commerce which then causes a decrease in sales often occurs. Therefore, the application of risk mitigation becomes an alternative solution to minimize the risks that occur. through the right decisions and steps in accordance with the procedures that have been set.

REDESAIN KAWASAN WISATA RAWA DESA BANYU HIRANG

The condition of Hulu Sungai Utara Regency as an area dominated by wetland can be an interesting potential that is expected to attract tourists to visit. One of the areas that can be developed into a wetland tourism area is Banyu Hirang Village. But unfortunately, the utilization of the village area as a recreational tourist destination based on wetland is still lacking. The potential of the community in producing UMKM products in the form of woven handicrafts purun and water hyacinth also needs to be appreciated so that it can be one of the centers of woven handicrafts in Hulu Sungai Utara Regency. The design of this wetland tourist attraction aims to preserve and introduce to tourists about the potential and utilization of natural resources in wetland in helping the economy of the community. The method of problem solving in this design focuses on the approach of 3 aspects of wetland contextual architecture, namely visual, activity and environment with 5 principles of ecotourism development, namely conservation, knowledge, tourism, community participation, and economy. The relationship between the contextual aspects of wetland and the principle of ecotourism produces sustainable tourist areas with wetland environments, where the time order is divided into several zones, namely reception zones, service zones, transition zones, educational zones, recreation zones, culinary zones and relaxing zones. Planning each zone is expected to create a special character of wetland that can provide harmony with the surrounding natural environment.

Aplikasi Titip Online Produk UMKM Berbasis Android

UMKM have a big role in increasing economic growth in the region by increasing the number of UMKM in an area, it will show that buying and selling transaction activities will increase, not least in Selong District, East Lombok Regency. With the presence of the new UMKM, it is able to be a solution to reduce unemployment in East Lombok Regency, but in addition to being able to reduce the unemployment rate, it is very necessary to do how so that the products of UMKM actors can be accessed more widely, because considering the community at this time very active in using smartphones. The purpose of this research is to create an application that will be able to accommodate all forms of products of UMKM actors in Selong District which of course with this application will be able to benefit both parties, namely the community as customers can search for their favorite UMKM products via smartphones, while for UMKM actors can promote their products more broadly so that they can increase the number of sales than before.

Sertifikasi Halal di MUI Lampung Pasca Undang -Undang Nomor 34 Tahun 2014 Serta Problematika UMKM

This research was conducted by focusing on the problem; what is the obligation for halal certification before and before the enactment of Law No. 34 of 2014?, how is the implementation of halal product certification by an institution that is proven in this case BPJPH?, and what is the role of MUI in implementing halal certification?, obstacles and legal impacts of halal certification obligations?. This research is a normative juridical research with qualitative descriptive method. As a result, MUI has the right to issue Halal letters, which is the basis for issuing halal certificates by BPJPH, besides that MUI has other functions regulated by law which at the same time strengthens the legitimacy of halal certificates. The impact is that halal certificates provide added value for UMKM products, but the costs and socialization that are still minimal are an obstacle for UMKM that are still developing

Scale-Up Marketing and Export of MSME Products Based on Digital Business at MEK-PDM Gresik

The low quality of Human Resources which ultimately leads to the ineffectiveness of management, organization and technology has made the development of MSMEs in Indonesia unable to touch rapidly. Plus the large transaction costs from the impact of an unfavorable business climate are also a problem for the case of MSMEs fostered by MEK-PDM Gresik, making it difficult to compete in the international market. In fact, the products produced by MSMEs are no less competitive with those produced by foreign products. In fact, to be able to penetrate the global market, MSMEs must at least be able to adapt to the concept of global marketing which is not yet owned by MSME stakeholders. Therefore, in this service, MSME actors will be taught how to market their products globally. Fronted by Dr. Indro Kirono as a performer who previously had a long history in the export world, the service event went more than imagined. Many MSME products were independently assisted by the presenters to be introduced a little in the global market. Gresik UMKM products will also be assisted by the introduction of Gresik Muhammadiyah University. So that Muhammadiyah University of Gresik can become a place for Gresik SMEs to be fostered.

Pemanfaatan Teknologi Informasi Bidang E-Commerce di Toko Mulia Jaya

E-commerce or selling electronically is a marketing and sales activity through internet or digital media online. The purpose of this community service activity is to provide an understanding of the role of electronic sales in an effort to increase sales of UMKM products that have an impact on the welfare of business actors and employees and benefit the people who buy their products. Mulia Jaya is a store that sells women's accessories and clothing, such as clothes, shoes, bags, and other women's accessories. Because it is still relatively new, the marketing carried out has not been maximized, namely selling its products to consumers in the surrounding area only, so it has not been able to attract consumers more broadly. This is the goal of this community service activity, namely to provide an understanding of the use of information technology in the field of e-commerce in marketing and selling Toko Mulia Jaya products so as to increase product sales.

Kansei Engineering in Designing Web-Based e-Commerce UMKM Product

Human-Computer Interaction (HCI) is a part of the development of a system in addition to the usability factor. Several methods were developed in HCI to produce a User Interface design that persuasively attracts the user’s interest. One of these methods was Kansei Engineering which involved psychological factors and user emotions in the stage. The study focused on developing the e-commerce User Interface for UMKM products which based on how to maximize the service and quality of e-Commerce because so far the development of the web-based UMKM e-Commerce product user interface has not paid attention to psychological factors. The Research followed Kansei Engineering Type 1 (KEPack) with the stages: (1) Research Initiation, (2) Collecting Kansei Words (KW), (3) Translating KW into SD scale, (4) Collecting Specimens, (5) Classifying Item / Category Specimens, (6) Evaluating Questionnaire Participants’ Data, (7) Multivariate Statistical Analysis, (8) Translating Statistical Data into Design Elements, (9) Creating Guideline Matrix Kansei Engineering. This study involved 40 participants, 20 Kansei Words, and ten specimens of UMKM e-Commerce products. The final result is the Kansei e-Commerce matrix guideline for web-based UMKM products, which had two main concepts, they were complexity consisting of formal, natural and simple emotion factors; and Uniqueness consisting of Comfortable, Soft, and Unique which consists of 8 main parts which divided into 65 design elements. The contribution of this Research in the informatics area is to provide recommendations for the appearance of web-based UMKM e-Commerce products based on the psychological factors of the user through the Kansei Engineering Stages.

Sosialisasi Strategi Menarik Minat Konsumen Untuk Membeli Produk Hasil UMKM

This activity aims to provide knowledge about the importance of understanding consumers in this new era because in the sales process in the era and the COVID-19 pandemic, consumer behavior will definitely change. Therefore, the activity with the theme "Strategy to attract consumers to buy UMKM products" is expected to be a solution for UMKM in which the material presented includes the characteristics of consumers and also how to techniques to make consumers feel like buying products produced by UMKM. it is still difficult to be able to market the products they produce and this affects the income level of UMKM actors. At the end of these community service activities, we evaluate by giving questionnaires with respondents to see the percentage of participants' satisfaction levels during community service activities and to measure quantitatively the percentage of influence and impact after completing the implementation of service activities Some of the strategies shared in this socialization are new methods that UMKM actors can use to adapt in the marketing era n new. And it is hoped that it can change the mindset of UMKM actors in making the right marketing strategy in order to increase sales.

Digital Marketing a Marketing Strategy for UMKM Products in The Digital Era

Perkembangan teknologi terus berkembang seiring perkembangan zaman. Akses internet merupakan bagain dari perkembangan tersebut yang telah mempengaruhi kehidupan manusia. Begitupula pada aktivitas ekonomi, akses internet memiliki kontribusi bagi perkembangan suatu UMKM. Usaha Mikro Kecil dan Menengah (UKM) memanfaatkan teknologi informasi untuk menjalankan usahanya. Artikel ini bertujuan untuk mendeskripsikan digital marketing sebagai strategi pemasaran pada produk UMKM di Era digital. Artikel ini disusun dari hasil pengadian kepada masyarakat yang dilaksanakan pada tanggal 28 dan 29 Agustus 2021. Pada bagian analisis hasil, penulis menggunakan studi literatur dari berbagai sumber dan jurnal ilmiah. Pengabdian dilakukan dengan dua kegiatan. Pertama, diskusi mengenai jenis strategi marketing berbasis digital perajin tanggui. Kedua, pelatihan pemanfaatan akses digital dalam marketing produk tanggui sehingga dapat meningkatkan minat pelanggan. Dari kedua kegiatan tersebut diidentifikasi bahwa minat dan keinginan yang sangat besar bagi peserta untuk mermasarkan hasil produksinya mellaui digital marketing sehingga dapat mengembangkan serta mengelola usaha dengan baik. Digital marketing dapat memudahkan pelaku UMKM untuk memberikan informasi dan berinteraksi secara langsung dengan konsumen dan memperluas akses pemasaran.

SISTEM INFORMASI PENDAFTARAN PENDAMPINGAN LEGALISASI PRODUK UMKM PROVINSI BANTEN BERBASIS WEB MENGGUNAKAN METODE SDLC PADA PKPH UNMA BANTEN

The UMKM Legalization Assistance Registrasi Information System is a program specifically designed to make it easier for UMKM to register and assist the legalization of UMKM products. PKPH (Center for Halal Product Studies) is an institution that assists UMKM in product legalization This system is a system that explains product legalization registration for assistance to MSMEs. With this system, it is hoped that the management of UMKM can easily find out information on UMKM that will legalize their products. This information system is designed using Flow Of System (FOS), Contect Diagrams, Data Flow Diagrams (DFD), Entity Relationship Diagrams (ERD), and uses the Tools Tets Editor Visual Studio Code with programming language and PHP Fremwork Laravel, HTML Language, CSS Using Bootstrap and Database using MySql. The results are in the form of Main Page, Registration, Scheduling, News and Admin menus. The application of this application is carried out by registering a domain that can be accessed anywhere with an internet connection By implementing this Registrasi System using the SDLC (System Development Live Cycle) method, it is hoped that it will be able to provide solutions for MSME administrators who carry out product legality.

Pengetahuan masyarakat dan pemanfaatan tanaman obat keluarga di desa toya aikmel utara

Family Medicinal Plants (TOGA) is an alternative in achieving GERMAS (Healthy Living Community Movement) as an effort to achieve traditional independent health. The success of the use of TOGA is strongly influenced by the level of public knowledge about the benefits of the type of medicinal plants which has been empirically investigated. The data obtained is qualitative data with descriptive approach analysis method. Data collection was carried out by conducting observations, interviews and technical training to the community in an effort to provide knowledge about TOGA and the creation of a TOGA demonstration plot. The results obtained from this activity are the emergence of public awareness of the use of home yard land for the manufacture of living pharmacies as an effort to achieve independent health and the emergence of public interest in the use of TOGA as a UMKM product in the form of packaged drink sachets as a pilot. The importance of public knowledge about TOGA is needed in supporting the success of achieving independent health and efforts to utilize local biological resources in initiating the manufacture of herbal plant-based UMKM products.

Decision on Halal Certification of Food and Beverage Products Processed by UMKM Products in Tangerang City - Study of Religiosity, Regulation, and Branding

The city of Tangerang with the motto akhlakul karimah and the majority of the population is Muslim, which is 1,587,270 or 88.25%, so it pays great attention to the halalness of the products in circulation. The government requires that every product that enters, circulates, and is traded in the territory of Indonesia must be halal certified, including products of Micro, Small, and Medium Enterprises (MSMEs). There are 11,746 MSMEs in Tangerang City and the leading sectors that can be developed are the service sector and manufacturing industry. This study aims to determine the effect of economic factors, religiosity, socio-culture, regulation, and branding on the decision of MSMEs to carry out halal certification.
 This study uses primary data with a data collection method in the form of a questionnaire. The population in this study is UMKM which has been halal certified with the facilitation of the Tangerang City Government in 2019. The population is 100 MSMEs and 80 MSMEs are sampled. This study uses multiple linear regression analysis is processed using SPSS version 22.
 The results of the analysis of this study indicate that the most dominant variable partially has a positive and significant effect on the decision of MSMEs to carry out halal certification is branding. This proves that the halal label can be used as a good image for MSMEs to consumers. The variables that partially have a positive and significant effect on the decision of MSMEs to carry out halal certification, then, are religiosity and regulation. Meanwhile, the socio-culture and economy partially do not affect the decision of MSMEs to carry out halal certification. Simultaneously, the results obtained are that economy, religiosity, socio-culture, regulation, and branding affect the decision of MSMEs to carry out halal certification.

Strategic digitalization of UMKM business as an alternative to survive the COVID-19 pandemic

The purpose of this study is to implement a business digitalization strategy so that micro, small and medium enterprises (UMKM) can survive the COVID-19 pandemic. This research method is descriptive qualitative based on UMKM survey data from the Katadata Insight Center (KIC) June 2020 in the Jabotabek area. From the results of this study it appears that UMKM business activities carried out with a conventional strategy (Offline System) contributed to a decrease in sales turnover by more than 30%. Meanwhile, UMKM business activities carried out with the strategy of digitalization UMKM (Online System) businesses such as Smart phones (PCs or lap tops) connected to the Internet only amounted to 3.8% of UMKM which experienced an increase in sales turnover. For this reason, it is necessary to build an infrastructure that supports the digitalization of UMKM in terms of online marketing of UMKM products.

The Role of Technology Investment, Business Sector Investment, Government Investment in Public Goods and Consumption in Efforts to Improve Population Welfare in Indonesia

This research is about technology investment, business sector investment, government investment in public goods and consumption in an effort to improve the welfare of the population in Indonesia, which is reflected in the Gross Domestic Product. This study uses secondary data from world banks and processed regression using the moving average autoregression method. We find that government consumption and investment are positively related to gross domestic product, so it can be concluded that government investment in public goods and public consumption is a driving factor for the welfare of the Indonesian people. This shows that the informal business sector which is not touched by business sector investment, either FDI or direct investment or paper asset investment, needs to be strengthened by buying umkm products and informal sector products because the Indonesian economy relies on the informal sector.

NAWANI AND NUKONI APPLICATIONS FOR SUPPORTING SMALL AND MEDIUM MICRO ENTERPRISES IN GUNUNGKIDUL DISTRICT

Micro, Small and Medium Enterprises (MSME) can be defined as a productive business that can be owned by individuals or business entities and has met the criteria as a micro business. UMKM is one of the spearheads of an independent economy that has great development potential, so that the existence of MSMEs can strengthen the people's economy. One area that has a lot of MSMEs is Gunungkidul Regency which is located in the Special Region of Yogyakarta. There are many obstacles in the UMKM business in Gunungkidul Regency, one of which is in marketing and product management. Support from the technological side is needed to increase the pace of the MSME economy. One form of technology support is an inventory application that can help MSMEs in managing product stocks and supporting product marketing. Applications named Nawani and Nukoni can make it easier for MSME business players in marketing products. Nawani functions to market UMKM products and perform stock management, while Nukoni functions as a catalog for MSME products. Based on the test obtained using a Likert Scale, Nawani has a score of 78.8% for the Function Test and the UI / UX Test of 69.6%, while Nukoni has a score of 85.3% for the Function Test and the UI / UX Test for 70.2%, so that both applications are running and suitable for use by both parties.

Perlindungan Hukum Usaha Mikro, Kecil, Dan Menengah Melalui Fasilitasi Sertifikasi Halal Produk Pangan (Studi terhadap Praktek di Kalimantan Tengah)

Halal certification for products is the obligation of all business actors (Article 4 UUJPH). MSMEs also need to enjoy the facility of halal certification from local governments, but the number of halal-certified UMKM products in Central Kalimantan tends to be low. This research raises two problems, first, how to facilitate the implementation of halal certification for UMKM products in Central Kalimantan. Second, what is the role of the Central Kalimantan regional government in providing legal protection to MSMEs by facilitating halal certification of food products. This is an empirical or socio-legal legal research that uses primary data and secondary data. The results of this study concluded: 1. The facilitation of halal certification for UMKM products in Central Kalimantan was carried out in the form of, first, socialization and training of MSMEs regarding non-formal halal certification; Second, the budget policy for the cost of halal certification for new MSME entrepreneurs 2018-2019 at the Ministry of Trade and Industry of Central Kalimantan Province, however, is not a priority and has very little quota compared to the number of MSMEs; Third, the realization of certification fee assistance is carried out every year but information and coordination between the Provincial and Regency / City Governments is still weak as a result of limited access to MSMEs. 2. The Central Kalimantan government has played a role in providing preventive legal protection for MSMEs through the facilitation of halal certification in the sector of Industry, Ministry of Industry and Industry of Central Kalimantan and regencies / cities, but this has not been maximally implemented.

ASSISTANCE OF MSMES THROUGH PACKAGING AND MARKETING TRAINING BOTH ONLINE AND OFFLINE PEANUT PRODUCTS UMPET FLAVOR VARIANTS BECOME A COMPETITIVE PRODUCT IN SUKASARI VILLAGE

One of the duties of a lecturer is to perform a tri dharma of universities by carrying out community service activities. Community service activities are actually to improve the ability of citizens in the management, especially in the process of product packaging and marketing of umkm products, especially bean umpets that have variants of flavor. 1) This training starts from the manufacture of packaging, packaging loga, to packing according to standards and not forgetting from the marketing side we train especially marketing by using social media as well as the participants are proficient in running it, (2) Improving the welfare of the para through the improvement of skills obtained in this training so that every economic actor can improve his business results through modern packaging and extensive marketing through social media. The achievement of the training objectives is done through lecture methods as a theory, then mentoring, demonstration, exercises (tutorials), and Q&A. After the training activities are carried out monitoring or evaluation by the committee (lecturers and students) to see the progress of their business progress or not. Based on the questionnaire results from some residents who were participants, the training of packaging and marketing of peanut products online and offline community service is running lancer by the expected target. This training program can provide skills in making competitive product packaging and do product marketing, especially online through social media, both Facebook media, what up, and others. Obstacles that arise at the training stage can be overcome well through mentoring methods. Criticism and suggestions can be submitted from the results of this community service program, for the participants are expected to have the spirit and motivation in developing the business of bean umpet. For education, practitioners are expected always to be able to help and accompany the participants who have a business of bean umpet in sukasari village both theory and practice so that the need continues to grow and develop. For lppm campus through community service (P2M) should always motivate and become a facilitator of the service program in order to continue to run and develop as it should

Pengaruh Promosi terhadap Loyalitas Konsumen Produk UMKM Tersertifikasi Halal (Studi Kasus Mahasiswa UIN Kiai Haji Achmad Siddiq Jember)

In Islamic business, business people do not only think about how all their business activities get abundant profits but also how to reap God's blessings from the business. This is what makes business people continue to strive to make their business in accordance with the Sharia. For instance, CV Bun Prink which sells its small micro medium enterprises (UMKM) products, namely Luwak (palm civet) coffee. CV. Bun Prink is a provider of wild Luwak Coffee in the form of powder, roasted seeds, (cleaned) dry beans and dirty beans obtained from rural areas in Jember, East Java, Indonesia. Meanwhile the general requirements for halal certification are: First, the products must be of quality and hygienic products as the halal guarantee standard is a form of claim that the products fall into certain categorizations. Second, to provide protection for local industry from imported goods. After obtaining a halal certification, the community will feel safer and more comfortable in buying luwak coffee products, especially when there is a statement that luwak coffee is the most expensive coffee in the world, increasing the consumers' trust from the promotion. Therefore, the current study will discuss about the effect of promotion on consumer's loyalty for halal-certified UMKM products by quantitative research methods. The research finding, generated from the questionnaire result of students of UIN Achmad Siddiq who are all Muslims as the respondents, shows that the promotion for halal-certified UMKM products have a significant and positive influence on consumer's loyalty. These results indicate that the existence of promotions on UMKM Products Kopi Luwak CV Bun Prink has a great opportunity in influencing the customer's loyalty.