UMKM Products Research Articles

Introduction to MSME Products in Sidoarjo Regency Using Augmented Reality

Explanation of UMKMs (Micro, Small, and Medium Enterprises) is a business that has a very important role in the economy of a country, both in terms of the existing in the field of employment or created in terms of the number of businesses that exist. Explanation of UMKMs in terms of micro enterprises can also be interpreted as businesses owned by individuals or a productive economic business entity in accordance with the criteria of various micro, small, and medium enterprises. The purpose of this research is so that students can design an application that is able to display 3D objects of UMKM products, and also to introduce UMKM products to consumers more easily and more efficiently. The method used is marked based tracking, then used as a marker is a card with a picture of UMKM products, and also augmented reality is using vuforia library as a database of UMKM product identifiers displayed, and unity engine software using the C# programming language. The result of the research obtained is an augmented reality application that can bring up UMKM products in the form of a virtual 3-dimensional object display. The benefit of this research is that the augmented reality application of UMKM products can make it easier for manufacturers to introduce their products to consumers.

E-Commerce (Marketplace) for Marketing of MSME Products in Balekambang Village-East Jakarta

The problems faced by the Balekambang community UMKM are conventional marketing, sales based on sales and cash. Balekambang community MSMEs have not yet utilized e-commerce technology as a means of marketing products. As a result, the marketing area is very limited (local). So that the purpose of holding this PKM is expected that 80% of Community Service participants are able to plan product marketing and have e-commerce-based application management skills (for example: website, Market Place, Instagram, Facebook, Twitter, etc.) for marketing UMKM products in Balekambang-East Jakarta. This method of implementing Community Service (PKM) is in the form of a Website & Marketplace Workshop for the Balekambang Community-East Jakarta already has a business that has been running for at least 3-6 months and has the intention of opening a business (new entrepreneurship). As a partner in this PKM activity, the Karang Taruna manager provides supporting infrastructure for community service activities such as providing PKM space, sound system, focus, blackboard, chairs and tables, etc. The results of this PKM activity partners want to actively participate in every activity held. The partner succeeded in applying directly from the theory obtained at the previous PKM meeting to improve product quality and increase its market share in the future, in the form of having a sales account and making transactions to generate income in one of the serving market places. as a PKM training medium.

Training of Effective Online Marketing and Financial Management During the Pandemic for SMEs in Watudandang Village Nganjuk District

Covid-19, apart from affecting the income of big businesses, also affects micro, small and medium enterprises (MSMEs) due to a decrease in consumer purchasing power to the conventional strategies of MSMEs that are not ready to face the crisis. Until now, MSMEs in Watudandang Village are less orderly in the management of operational financial records so that the profits earned cannot increase the economic class of their business, besides that, marketing techniques for MSME products have been carried out online but have not mastered the tricks and strategies of how products can be easily searched so that they are suitable with consumer expectations. The method of implementing this program is carried out in a blended manner in the form of training in the preparation of financial reports for MSMEs and online product marketing assistance. This activity resulted in an increase in the competence of MSME players in analyzing profit and loss more precisely, thus providing an overview / perspective for MSME players to make policies regarding the course of their business operations. In addition, as a result of the impact of this pandemic crisis, MSME players have been able to take advantage of information technology to market their products online so that consumers will still look for these UMKM products.

Analysis of Halal Supply Chain Management and Internal Halal Traceability System on the Halal Integrity of Tourism in Support of UMKM Products in Lombok

This study aims to analyze and test the effect of halal supply chain management and internal halal traceability systems on the halal integrity of UMKM products supporting tourism in Lombok. Quantitative survey with 100 respondents. The sample criteria are Generation Y (24-39 years) UMKM entrepreneurs who have halal certified products. The sampling technique uses non-probability sampling, which is a targeted sampling technique. The technique of data collection is done through interview, questionnaire and observation. The data analysis technique in this study utilized PLS (Partial Least Square) analysis with the SmartPLS program. The results show that halal supply chain management has a significant positive effect on halal integrity, the internal halal traceability system has no significant positive effect on halal integrity and the internal halal traceability system has a significant positive effect on halal supply chain management .

Improving Performance and Competitive Advantage through Innovation and Design of UMKM Products

Business competition continues to increase, so that MSMEs must continue to have a competitive advantage and performance. The advantages of an economy are not only derived from technology, let alone natural resources. The latest sources of competitive advantage are product innovation and design. Micro, Small and Medium Enterprises (MSMEs) as part of the economy must also increase their competitiveness by making innovations. Competitive advantage based on innovation and product design should be prioritized because it has durability and a longer period of time. Likewise, the MSME group in West Sumatra tries to preserve local wisdom with various regional characteristics, but still has many limitations including facilities and ideas for business development. The group of wisdom preservation craftsmen is one part of the creative industry sub-sector in the form of the craft creative industry which can be integrated through micro, small, or medium enterprises (MSMEs). This is also directly proportional to the existence of Presidential Regulation Number 28 of 2008 concerning National Industrial Policy which is also regulates the creative industry for the development and determination of the guideline map. Therefore this research aims to improve the performance and competitive advantage of MSMEs through innovation and product design. This research is included in TKT 2, namely formulating the concept of technology and its application to the object of UMKM

PENGEMBANGAN PASAR DANDAYA SAING PRODUK-PRODUK UMKM DI KABUPATEN NIAS UTARA

The purpose of this study was to determine the market development and competitiveness of UMKM products in North Nias Regency. Data needed in this study are primary and secondary data. The data analysis method used is a descriptive statistical approach. The results of the study show that: develop UKMK commodities that have local, regional, national and export markets, improve quality by using technology and increase exports, improve product quality and increase the number of assistants and pay attention to the quality of raw materials and conduct training for UMKM entrepreneurs. production can be competitive and comparative.

Efektivitas Toko Milik Rakyat (TOMIRA) dalam Mewujudkan Pemberdayaan Masyarakat di Kabupaten Kulon Progo Tahun 2018

The rise of modern shops or network shops has caused problems in the Kulon Progo community. To solve the existing problems, the Regional Government of Kulon Progo issued a policy in the form of a Regional Regulation. Regional Regulation Number 11 of 2011 concerning Protection and Empowerment of Traditional Markets and the Arrangement of Modern Shopping Centers and Stores. The special thing about this regulation is that there is a zoning system where the distance between modern shops or networking with traditional markets must be 1000 meters. Discrepancy in regulations that have been made with the reality gets a response from the Kulon Progo Regional Government by giving options such as not extending permits, being closed or taking over to the manager of the minimarket. Take Over here is defined as land acquisition so that the government does not bother to start or reopen the store under the name TOMIRA (Toko Milik Rakyat). The Kulon Progo Regent often intensified the "Bela Beli Kulon Progo" movement by utilizing the local potential of the Kulon Progo area. In grasping the Tomira program, it is assisted by the Office of Cooperatives and UMKM by providing training to cooperatives and UMKM. UMKM products that must be entered into Tomira at least 20% of all items in the store.

Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik

This research discusses how the use of social media in marketing UMKM products in Sidokumpul Village, Gresik District, Gresik Regency. The research objective is to introduce UMKM products to the wider community in order to get a bigger market potential. This research method is qualitative by using phenomenological approach. The research result is, the use of social media provides good prospects for increasing the sales of UMKM products in Sidokumpul Village, Gresik District, Gresik Regency which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that buyers can interact with UMKM owners to make transactions directly

THE EFFECT OF PRODUCT QUALITY TOWARD INTEREST IN BUYING UMKM PRODUCTS IN TASIKMALAYA CITY

<em>UMKM represent business activities that can expand employment and reduce problems while also providing economic services to the community and can facilitate the process of equity and increase public budgets, encourage economic growth, and enhance national success. This study aimed to look at differences in product quality towards the buying interest of UMKM products in Tasikmalaya. And to know the purpose of increasing consumer buying interest. Research uses explanatory research methods. Use this method because research not only discusses empirical facts found in the field, but also discusses and explains the relationship between indicators. Using the sampling method by opposing questionnaires to 120 residents of Tasikmalaya who know about UMKM information in Tasikmalaya. The object of research is UMKM in the City of Tasikmalaya. The research subjects are consumers of UMKM products. Analysis using regression with the results of product quality affect the buying interest of UMKM products in the city of Tasikmalaya</em>

Development of frozen food Royal Food UMKM

Community service activities aim at increasing the competitiveness of fostered partners in dealing with market developments. The potential of developing frozen food UMKM products is still very open because it is very popular among many people in the City of Medan. Royal Food also experiences the same thing as most UKMKs in Medan, which generally have limited human resource quality of education. The workforce in UKMK is dominated by workers with low education and do not have good financial management and the low utilization of technology. This community service activity was carried out over a period of six months. Activities carried out in the form of socialization and counseling to partners, training in business development and marketing, safe and hygienic production practices and designing more attractive packaging, carrying out production and marketing to partner monitoring and evaluation. After getting a touch of good design, proper management, modernization of production equipment, attractive promotional media, UMKM Royal Food is able to experience business development with increasingly high sales and more competitive products.

Giant Ekstra Bintaro Membangun Kesadaran Merek Produk UMKM Melalui Strategi Komunikasi Pemasaran Terpadu

Giant Ekstra Bintaro is committed to developing local products by accepting and marketing UMKM products in various outlets that are widespread in many cities in Indonesia. Because all this time marketing has become a plan for small and medium entrepreneurs in developing businesses. What is done by Giant Extra Bintaro is conducting promotional activities in building brand awareness or approving brands in consumers' memories for UMKM products, with the aim of determining one product with another product or competitive product. With high brand awareness, Giant Extra Bintaro to increase sales of UMKM food products specifically for fresh and snack categories. This study aims to determine a series of marketing activities carried out by Giant Extra Bintaro for UMKM products. The method of analysis used qualitative description independent interview to several informants inside the company and of course to the customer itself. Based on result of analysis, it can be concluded that Giant Ekstra binatro sektor 7 Tangerang Selatan has applied Integrated Marketing Communication for their marketing activity and also treat UMKM’s product same like the regular one. However, because of the limited funds the UMKM’s suppliers can not fully participate to the marketing activities. Finnaly unaware brand has resuited because the customers prefer to buy daily needs product in the cheaper or discount prices without knowing wether it’s the UMKM product or not.

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KINERJA UMKM DI KOTA TEGAL

Tegal City has many small and medium industries. The development of UMKM in Tegal City increases the absorption of the highest labor compared to other business units (Department of Industry and Trade, Cooperatives and UMKM, Tegal City, 2015). To continue to develop UMKM in Tegal City must be able to improve competitiveness and self quality so that the performance of UMKM can also increase.Educational background is an important capital in determining the quality of human resources so that it will produce high quality and competitive products. Continuity of business development and progress is influenced by the educational background of UMKM entrepreneurs. With quality human resources will create new and innovative creations. Innovative and quality products will certainly increase competitiveness with products from outside. . The use of e-commerce systems in the marketing process of UMKM products is an important factor in improving the performance of UMKM. With e-commerce UMKM entrepreneurs can increase and expand market share and increase sales. This study aims to determine the effect of the ability to prepare financial statements, educational background and interest in using e-commerce on the performance of UMKM in Tegal City.

Optimizing the Development of Rangicok Product Innovations in the Banjar Sub-district, Banjar City [Optimalisasi Pengembangan Inovasi Produk Rangicok di Kelurahan Banjar Kota Banjar

Banjar City is one of the cities in West Java and was once a sub-district city part of Ciamis Regency, then upgraded its status to an administrative city. Since December 1, 2002, Banjar was designated as an autonomous city separate from Ciamis Regency. Brand Awareness of UMKM products as a basis for introducing a brand of a product. The right brand recognition strategy can facilitate consumers in choosing products that are widely circulating among the public and can deliver the business to enter the national market with distinctive characteristics inherent in the business. A brand can declare something about the value of the producer can even represent a particular culture. Brand usage shows the type of consumer who buys or uses the product. The purpose of this activity is to introduce the importance of a product brand in developing its micro, small and medium enterprises, especially Rangicok as a brand awareness strategy in introducing its business. The method used in this study is a qualitative and descriptive approach. The results of this study in introducing and developing the brand of business actors need to combine the role of brand management as an internal factor.

Penerapan Kekayaan Intelektual (KI) Terhadap Umkm Sebagai Upaya Mewujudkan Persaingan Bisnis Berkeadilan

The existence of Micro, Small and Medium Enterprises (MSMEs) has a big contribution in advancing the economy of this nation. The growth and development of these MSMEs is able to drive the pace of the creative economy in the real sector and can be felt very beneficial in terms of the distribution of people's income. Especially if the product of the MSME product already has legal Intellectual property rights in its protection. Utilization of role of Intellectual Property by business actors towards UMKM products not yet maximal. The uneven understanding that Intellectual Property as the need for Protection makes many MSME products not yet registered. In addition, cost constraints and access difficulties are also considered as other causes. The research was made to answer the problem: 1) How is the Implementation of Intellectual Property Protection (KI) on the products of Micro, Small and Medium Enterprises (MSMEs)? 2) What is the role of the Government of Intellectual Property Protection (KI) on MSME products? The research method is carried out qualitatively with Descriptive-Normative analysis where Law acts as Norm / Rule / Legislation. Techniques Data collection by searching the literature and keeping in mind the prevailing reality. Result of the Research that in order to provide Legal Protection against UMKM products, the Government should play a role in facilitating the registration, relief and easy access to registration and socialization of Intellectual Property

KEBIJAKAN PENGAWASAN TERHADAP PRODUK UMKM SEBAGAI UPAYA PERLINDUNGAN PADA KONSUMEN

<p>In the market there are many outstanding goods and / or services produced by UMKM. UMKM is indeed a growing business sector in the community that proved able to compete with other business actors. Through the economic policy package of President Joko Widodo, the government encourages the empowerment of UMKM. Although the government encourages the progress and development of UMKM but the circulation of UMKM products should be supervised. This is because there are still many products of UMKM, especially food circulating in the market that has not met the quality standards and labeling, especially labels expired so that this can endanger consumers. Therefore it is necessary to supervise the products of UMKM as an effort to protect the consumer. Supervision includes quality standards, labeling, standard clauses, and advertising. Such supervision is important to protect consumers from loss of goods that do not meet the standards specified in the legislation.</p>

PERANAN BANK INDONESIA SUMATERA BARAT DALAM PENGEMBANGAN PRODUK UMKM MENGHADAPI MASYARAKAT EKONOMI ASIA 2016

The focus of this study to determine the development of UMKM products in encountering the West Sumatran market in 2016. Asia Economic Community studied aspect is product quality and product branding UMKM in UMKM development functions of Bank Indonesia. The studies carried out November 2015 - February 2016.. With qualitative research methods. The results showed that the function of Bank Indonesia UMKM development program has been implemented in accordance with the development of UMKM products. In 2014, 18 out of 20 UMKM (90%) target Bank Indonesia has been able to improve product quality, increase profitability, opening new markets as well as more innovation, but if in view of the quantitative that UMKM West Sumatra 501. 410 BPS data, the Department of Cooperatives and UMKM Sumatra west (2015) shows the facilitation of 1.5% (7548) has not been optimal, temporary assistance from Bank Indonesia, 0.004% Sumaterra west has not been represented, so many products can not increase the ability of UMKM to improve product quality, branding, capital and markets. Based on the research results suggested the Bank Indonesia their bodies / organizations standardize UMKM products, as well as provide coaching konfrehensif making UMKM more competitive on the Asian market economic community. Keywords : Product Quality, Branding Quality, UMKM