If asked, the vast majority of end users (and patients) will respond that ultrasound is not X-rays and is completely safe. In reality, there is a marked lack of knowledge on effects of ultrasound in tissues being examined (bioeffects) among the majority of these end-users. Being a form of energy, ultrasound has effects in all insonated tissues (bioeffects), secondary to two main mechanisms: thermal and non-thermal (or mechanical). On-screen indicators of these potential bioeffects are the Thermal and Mechanical indices (TI and MI). Biological effects have been reported in animals, mostly for exposure exceeding those usually applied in humans. In humans, autism, abnormal hearing, vision or language development, intrauterine growth restriction, childhood cancer and increase in non-right handedness have been associated with ultrasound but no cause-effect has been proven by science-based analysis (except, possibly for a slight increase in non-right handedness, specifically in males). Yet, essentially all epidemiological studies are based on information obtained with pre-1992 machines, when acoustic output of instruments was allowed to be increased, for fetal use, by a factor of almost 8. Increasingly, ultrasound is performed early in gestation, a time when the fetus is known to be particularly sensitive to external influences. Most examinations are performed with B-mode, but some studies employ Doppler technology, known to expose the fetus to much higher levels of acoustic energy, hence requiring special precautions. There should always be a medical indication and operators should follow the rule of the shortest time possible, at the lowest possible output, compatible with an adequate diagnosis (ALARA). Keeping the TI and MI below 1 will, almost certainly, not cause deleterious effects to the fetus. Education of the operators is vital to maintain the unblemished record of ultrasound in obstetrics. WFUMB. WFUMB Clinical Safety Statement for Diagnostic Ultrasound. Available from: http://www.wfumb.org/about/statements.aspx. Abramowicz JS, Sheiner E:Ultrasound Bioeffects and Safety: what the practitioner should know. In Fleischer a, Abramowicz JS, Gonsalves L, Manning F, Monteagudo A, Timor I, Toy E (eds): Sonography in Obstetrics and Gynecology-Principles and Practice. 8th edition, 2018.