Trust In E-commerce Research Articles

Evaluating E-Commerce Engagement Factors In Saudi Arabia: Financial Loss, Identity Theft And Privacy Policies

Purpose: The purpose of this study is to investigate the influence of financial loss, identity theft, and privacy protection policies on the willingness of tourists in Saudi Arabia to engage in e-commerce. Theoretical framework: This study examines Saudi Arabian visitors' use of e-commerce, highlighting the consequences of financial loss, identity theft, and privacy laws. The study employs Smart PLS and structured questionnaires, underpinned by a theoretical framework of trust and security, to uncover heightened fears over online identity theft. Policies protecting privacy become essential, boosting customer confidence and promoting e-commerce. The study adds to the scant amount of information in this field by emphasising the role that regulations play in maintaining transaction security and promoting user confidence. Design/Methodology/Approach: This study used a quantitative research methodology to examine the relationship between financial loss, identity theft, privacy protection policies, and the willingness to engage in e-commerce in Saudi Arabia. Structured questionnaires were used to gather data, and Smart PLS was used to analyse the results using Structural Equation Modelling (SEM). Findings: The study reveals that Saudi Arabian tourists express more concern about online identity theft than financial loss. Privacy protection policies play a pivotal role in enhancing their trust and participation in e-commerce, underscoring the importance of regulatory measures for ensuring user confidence and online transaction security. Research, Practical & Social implications: This study highlights the unique worries that Saudi Arabian internet customers have, prioritising identity theft over money loss. Policies protecting privacy become an important middleman that is essential to fostering trust and promoting e-commerce. The findings encourage more investigation into the fundamental elements influencing user choices in study. Practically speaking, companies may improve tactics by giving strong privacy safeguards top priority. In order to promote a safe and reliable e-commerce environment that benefits customers and the expansion of Saudi Arabia's online market, it is socially vital to advocate for explicit privacy legislation. Originality/value: This study is a pioneering attempt to investigate Saudi Arabian tourists' e-commerce behaviour. It adds to the scarce body of knowledge in this area by illuminating the importance of privacy protection policies in fostering consumer trust.

Building Consumer Trust in E-Commerce (Survey: Wiralodra University Students)

This study aims to analyze the influencing factors and strategies that can be used to build consumer trust in e-commerce. Through a comprehensive literature review, this study identifies factors such as transaction security, data privacy, display quality, and information quality as important elements in building consumer trust. In addition, strategies such as ability, benevolence, and integrity also play an important role in increasing consumer trust. By understanding the importance of consumer trust and implementing appropriate strategies, businesses can strengthen customer relationships, increase loyalty, and achieve sustainable growth in an increasingly competitive environment. The research method used in this study is library research. Data is collected through analyzing various literature sources, including academic journals, books, research reports, and electronic sources related to consumer trust in e-commerce. Through this method, the research can provide deep insight into the theoretical foundations and empirical findings that exist in the literature related to consumer trust in e-commerce. The results of this study reveal some significant findings related to building consumer trust in the context of e-commerce. In this study, factors such as transaction security, data privacy, display quality and information quality were identified as key elements that influence consumer trust.

Exploring the Nexus of Religiosity and Trust in E-commerce: Implications for Purchase Intentions in Pakistan

This research delved into the influence of religiosity on online shopping, exploring two dimensions: cognitive-based trust rooted in available knowledge and affect-based trust founded on emotional connections. The study considered factors such as ethnicity, education, culture, trust, risk, peer influence, attitude, and more. Notably, there is a scarcity of research in Pakistan on the impact of religion on purchase intention. A qualitative approach was adopted, the paper employs the thematic analysis based on semi-structured interviews, phenomenological technique of reviewing related literature available on e-commerce as well as religiosity, and thematic analysis were done for that number of interviews conducted and recorded. This study lays the foundation for a comprehensive investigation into the integration of Sharia principles within the realm of e-commerce. By examining the current landscape of e-commerce and the challenges faced in ensuring compliance with Sharia principles, this study highlights the critical need for a holistic and integrated approach to address these concerns. The development of relationship between religiosity and purchase intention in Pakistan could be helpful to gain the trust with endorsement of Islamic model of e-commerce. This study could be helpful for the users as well as vendors of the industry.

THE TRUST FACTOR: A COMPREHENSIVE REVIEW OF ANTECEDENTS AND THEIR ROLE IN SHAPING ONLINE PURCHASE INTENTIONS

Introduction: This study investigates trust's impact on consumer buying decisions and trust levels within e-commerce, shedding light on trust antecedents and their role in shaping purchase intentions. Methods: This qualitative study, conducted on September 21, 2023, employed a systematic literature review approach. Using the Scopus database in conjunction with Harzing's Publish or Perish 8 tool, the study focused on 23 articles concerning trust and online purchases. These articles were meticulously selected from a pool of 775 papers published between 2019 and 2023. Results: E-commerce trust research reveals recurring themes like reputation, risk, information quality, and utility, along with social support, subjective norms, fulfillment, trustworthiness, and vendor reliability. Trust plays a central role by mitigating risk, mediating relationships, and predicting purchase intent, influenced by content quality and social presence. These findings emphasize trust's significance in shaping online purchase intentions. Conclusion and suggestion: Understanding trust's complexity and its various antecedents is vital for businesses to tailor effective strategies, influencing online sales and consumer decisions in e-commerce. This research enhances trust comprehension in e-commerce, especially in emerging markets, by identifying key antecedents and providing a comprehensive framework. However, limitations include potential exclusions based on title format criteria and reliance on specific titles from 2019-2023. Future research should incorporate current publications and explore broader dynamics of consumer behavior in e-commerce.

Blockchain technology in the formation mechanism and strategy of brand trust in liquor e-commerce

Abstract This paper firstly constructs a theoretical framework of a liquor e-commerce platform based on blockchain technology, analyzes the influence factors of brand trust, and discusses the influence mechanism of blockchain technology on liquor brand trust. Secondly, in the three-party trust degree calculation section, a blockchain-based method for calculating the three-party trust degree for an e-commerce platform is proposed. Finally, an evolutionary game model of the three parties involved in e-commerce transactions is constructed, and evolutionary stabilization strategies are explored before and after the introduction of blockchain. The results show that before the introduction of blockchain technology, the evolutionary stability point of the system was (0, 0, 1). After the introduction of blockchain technology, the trust power of merchants’ liquor brands is improved, and the evolutionary stability results of the three-party evolutionary game system eventually converge to (1, 1, 1). This study has some guiding significance for promoting the development of liquor e-commerce platforms and improving brand trust.

Consumer confidence and e-commerce in the San Hilarion Urbanization in the year 2022

E-commerce has become a fundamental part of modern life, but consumer confidence in online transactions is essential. In a study conducted in the San Hilarion Urbanization in Lima in 2022, consumer confidence was found to have a low but significant correlation with e-commerce. This means that as consumer confidence increases, their willingness to make online purchases also strengthens. Consumer confidence was found to be influenced by factors such as the payment methods available in e-commerce. When consumers trust online payment methods, they are more willing to make online purchases. Online security also plays an important role; the more secure consumers feel online, the greater their trust in e-commerce. In addition, consumer trust toward online media also affects their willingness to engage in e-commerce. As consumers trust online media, they become more comfortable browsing and shopping online. Recommendations include emphasizing communication with consumers, implementing security certifications, ensuring data integrity, and providing required information. These measures can help strengthen consumer confidence and foster further growth in e-commerce.

The Impact Analysis of E-Commerce Usage on Behavior Changes of Shopee Customers in Indonesia

The purpose of this study was to determine the impact of e-commerce on changes in habits and consumptive behavior among online buyers. The research method used is qualitative research, with data collection techniques through in-depth interviews with ten informants consisting of students and employees who have shopped online at least once a month. The results of the study show that the presence of various e-commerce platforms in Indonesia influences the changing patterns of people's shopping in this digital era. Consumer trust in e-commerce exists because the hopes and expectations that exist in the community as online buyers can be realized. The existence of various e-commerce sites in Indonesia has an influence on people's shopping habits. In addition, the influence of product advertisements, flash sales, free shipping, and discounts makes people, as consumers, continuously want to shop online, resulting in a consumptive lifestyle. In line with Baudrillard's consumptive theory, consumers in e-commerce shop no longer because of use value or exchange value but because there is a sign value attached to the product. So that people no longer buy goods to fulfill their daily needs but to fulfill their desires and to improve their image, lifestyle, and social status in society.

Impact of EWOM on Purchase Intentions by Mediating Brand Image, Satisfaction and Trust in E-commerce in Indonesia

Progress in various fields of life always gives rise to new ideas that meet consumer needs, one of which is in the field of trade. With the rapid development of information technology, it provides a more flexible space for business people to reach the market for their products. This has fueled the emergence and development of digital marketing This study aims to analyze the effect of EWOM on Purchase Intention by mediating Brand Image, Satisfaction, and Trust in e-commerce in Indonesia. The object of this study used 288 samples who had shopped through e-commerce. Data analysis used the SmartPLS analysis method. The results of the study show that there is a significant relationship between Electronic Word of Mouth (EWOM) and Purchase Intention. Meanwhile, Brand Image, Satisfaction, and Trust also have a significant effect on Purchase Intention directly or indirectly.

Enhancing the Efficacy of Pharmaceutical E-Commerce Through Omni-Channel Coordination

In the current era of e-commerce, the pharmaceutical industry has not experienced the same level of growth as regular commodities due to the high costs associated with home delivery and the perceived risks associated with purchasing drugs online. This paper proposes an omni-channel strategy to address these challenges, involving an “order online, home-delivery offline” approach between e-pharmacies and drugstores, with telemedicine serving as a coordination mechanism between e-pharmacies and hospital doctors. The proposed strategy achieves a seamless patient experience during online diagnosis. To analyze its feasibility, the paper employs optimization techniques to compare the profits of supply chain members in both omni-channel and non-omni-channel scenarios. The results demonstrate that the proposed strategy is both practical and efficient, boosting patients' trust in e-commerce and improving the profitability of the pharmaceutical industry.

Rewarding Honesty: An Incentive Mechanism to Promote Trust in Blockchain-Based E-commerce

Rewarding Honesty: An Incentive Mechanism to Promote Trust in Blockchain-Based E-commerce

Understanding the Role of Customer Trust in E-Commerce

Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to buy. As more and more business is done online, companies that want to build customer loyalty and involvement must understand the complex relationship between trust and e-commerce. This study paper looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at the various aspects and causes of trust and how to build and keep trust, this study shows how businesses can create a trustworthy online environment that makes customers happier and leads to long-term success.

The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya

The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.

Trust, Perceived Benefits, and Purchase Intention in C2C E-Commerce

Consumers in China highly favor the consumer-to-consumer (C2C) e-commerce model, so it is crucial to understand the relationship between consumers' trust in merchants, perceived benefits, and purchase intentions. This article first elaborates on applying trust, perceived benefits, and purchase intention in China's C2C e-commerce model. Then, corresponding hypotheses are proposed, and the questionnaire is designed. Finally, reliability, validity, correlation, and regression analysis are applied to analyze the sample structure and the relationships between various variables. The experimental results show that the reliability and validity detection values are higher than 0.8 and 0.75, respectively, indicating that the reliability and validity of the questionnaire designed are qualified. In the correlation analysis, the hypothesis proposed is validated through correlation coefficients, and the rationality of the hypothesis is further verified through regression analysis.

Purchase Determinants Of Customer Loyalty: The Mediating Effect Of E-Trust In E-Commerce

This study aims to find out and explain how the effect of e-service quality and website image on e-customer loyalty when online shopping is mediated by e-customer trust in e-commerce, both directly and indirectly. this research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire which was distributed to 280 respondents who had used the e-commerce service. The results showed that the e-service quality and website image quality had a direct effect on e-customer trust and e-customer loyalty. E-trust has an important role in mediating the relationship between e-service quality and recovery service quality on e-customer loyalty. Therefore, an e-commerce must be able to make customers trusted by providing good e-service quality and good image in the event of a service failure by the company, learning from these findings we must maintain customer trust in terms of customer service so that these customers remain loyal and do not switch to competitors.

It pays to be forthcoming: timing of data breach announcement, trust violation, and trust restoration

PurposeThis research examines the relationship between the timeliness in announcing the discovery of a data breach and consumer trust in an e-commerce company, as well as later trust-rebuilding efforts taken by the company to compensate users impacted by the breach.Design/methodology/approachA survey experiment was used to examine the effect of both trust-reducing events (announced data breaches) and trust-enhancing events (provision of identity theft protection and credit monitoring) on consumer trust. The timeliness of the breach announcement by an e-commerce company was manipulated between two randomly assigned groups of subjects; one group viewed an announcement of the breach immediately upon its discovery, and the other viewed an announcement made two months after the breach was discovered. Consumer trust was measured before the breach, after the breach was announced, and finally, after the announcement of data protection.FindingsThe results suggest that companies that delay a data breach announcement are likely to suffer a larger drop in consumer trust than those that immediately disclose the data breach. The results also suggest that trust can be repaired by providing data protection. However, even after providing identity theft protection and credit monitoring, companies that fail to promptly disclose a breach have lower repaired trust than companies that promptly disclose.Originality/valueThis study contributes to the literature on e-commerce trust by examining how a company's forthrightness in reporting a data breach impacts user trust at the time of the disclosure of the data breach and after subsequent efforts to repair trust.

The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce. The relevance of this study is determined by how e-commerce businesses can improve customer loyalty by enhancing consumer trust and satisfaction. The study used a quantitative research design and surveyed 230 consumers from Jakarta, Indonesia. The data analysis involved utilizing validation and descriptive statistics in MS Excel and inferential statistics through SmartPLS to draw meaningful conclusions. The results showed a positive, significant, and direct relationship between consumer satisfaction and consumer loyalty. The R2 for consumer loyalty indicates that consumer satisfaction and consumer trust explain 56.6% of the variances in consumer loyalty, whereas consumer satisfaction explains 37.4% of the variances in consumer trust. Furthermore, the findings showed that this relationship is strengthened when consumer trust is included as a mediator, demonstrating a complementary partial mediation indicating that trust enhances consumer loyalty. Thus, the study concludes that consumers are more likely to feel loyal to e-commerce websites when their satisfaction is combined with trust. It provides considerable insights into the determinants of consumer loyalty and emphasizes the importance of establishing trust in e-commerce websites as a critical strategy to enhance customer loyalty. This paper also contributes to the broader literature on consumer behavior and loyalty in the context of digital business, providing new insights and perspectives that can help shape future research in this area.

A trust, privacy and security model for e-commerce in Nigeria

Today, digital technologies has permeated every sector of human life from communication to medicine to education to transportation and most recently shopping.. The mode of buying and selling by Nigerians have moved from traditional to digital, whereby consumers buy and sell goods online. The online presence of commerce is known as Electronic commerce or E-commerce and it is an initiative amongst other emerging digital sectors in Nigeria that has witnessed substantive growth recently. However, the issues of security, privacy of data and the trust endeared by users on the initiative remains a challenging one. Presently in Nigeria, the solutions to combat security concerns of E-commerce are technically inclined and therefore do not sufficiently capture the solution paradigm. Due to a rise in these E-commerce‘s security-related concerns in Nigeria as discovered by taking random samples of the population used for the survey, this research proposes a Security, Trust and Privacy model for the survival of E-commerce in Nigeria.

The Effect of E-Satisfaction and E-Trust Towards E-Loyalty on Shopee Customers in Bandar Lampung

This study examined the effect of E-Satisfaction and E-Trust on E-Loyalty for Shopee consumers in Bandar Lampung. A questionnaire was developed and data was collected from 160 Shopee customers. Results revealed that E-Satisfaction improves E-Trust and E-Loyalty, and that the E-Satisfaction variable significantly influences the E-Trust variable, meaning that the more consumers feel satisfied with an E-Commerce, the greater the level of consumer trust in E-Commerce. Additionally, the E-Trust variable significantly influences the E-Loyalty variable, meaning that the more consumers trust E-Commerce, the more loyal consumers will be to E-Commerce

The Mediation Effect of Herd Behavior on the Impact of Trust on Purchase Intention: A Focus on Livestream E-commerce in China

Purpose – In recent years, with the development of 5G technology and the rise of webcasting, livestream e-commerce has become a main shopping channel for consumers. Capturing the user behavior mechanism and understanding its influencing factors are of great importance for livestream e-commerce. Based on previous studies, this study proposes a research model mediated by herd behavior, attempting to illustrate how the three types of trust in livestream e-commerce affect final purchase intention through herd behavior. Design/Methodology/Approach – To achieve the research purpose, independent variables were selected by searching previous literature on livestream e-commerce, and a questionnaire was designed according to the situation in China. The survey was conducted online, and 312 users were surveyed via questionnaire. SmartPLS3.0 was used to conduct confirmatory factor analysis on variables and test hypotheses through regression analysis. Findings – According to the results of the study, herd behavior has a positive impact on livestream e-commerce consumer purchase intention, and consumer trust in livestream platforms and streamers has a statistically significant impact on herd behavior. Herd mentality plays a mediating role between trust and purchase intention. Research Implications – This study uses the psychological factor of herd behavior to establish an impact mechanism between trust and purchase intention in livestream e-commerce. For livestream platforms and streamers, long-term trust investment in consumers is required to influence consumers in livestream and increase sales opportunities.

Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust

As an emerging e-commerce model that combines the convenience of traditional e-commerce with the real-time and interactive nature of live streaming, live-streaming (LS) e-commerce is loved and recognized by consumers. At the same time, LS e-commerce also faces many difficulties such as homogenization of marketing content and consumers’ low willingness to repeat purchase. Therefore, how to better stimulate consumers’ continuous purchase willingness in LS has become a hot topic of current research. Based on the stimulus–organism–response (SOR) model, this paper constructs a model of consumers’ purchase intention mediated by consumers’ trust in LS e-commerce, measuring consumers’ perceived value in LS e-commerce in three dimensions: utilitarian value, hedonic value and social value, and using consumers’ trust in the streamer and trust in the product as mediators to investigate the influence of perceived value on consumers’ continuous purchase intention. Data of Chinese users were collected by questionnaire survey to prove the assumptions of this paper. The results show that consumers’ perceived utilitarian value, hedonic value and social value significantly and positively influence their trust in the streamer; consumers’ perceived utilitarian value and social value significantly and positively influence their trust in product; trust in streamer significantly and positively influences their trust in the product; and consumer trust partially mediates the relationship between perceived value and consumers’ willingness to continue to purchase.