Trust In E-commerce Research Articles

Analysis of Consideration of Security Parameters by Vendors on Trust and Customer Satisfaction in E-Commerce

Exchanges in electronic market accomplishes through electronic channels. An electronic market is a meeting point for both the shoppers and the sellers. This article aims for the impact of cultural and security orientation on the customer perception of the seller's ethics regarding the customers' loyalty. A heuristic method is applied to examine dimensions of customer perception of seller ethics. The research community is selected out of a large group of sale experts and directly through electronic survey platform in electronic markets. According to the article findings, electronic customers are of high tendency to better understand the electronic seller's ethics, and the customer's higher perception of electronic sellers increases the shopping. On-time and correct electronic seller's responses affect positively on the customers' loyalty. The consumer loyalty regarding the ethics of electronic retailer's scale is greater completeness to evaluate consumer perceptions of e-retailers' ethics than scales using a one-dimensional approach. This study further examines both individualism and collectivism at the individual level, which is rare in the existing literature.

National culture and consumer trust in e-commerce

This study uses Hofstede’s cultural dimensions theory to explain variance in consumer trust in e-commerce. We model trust as a combination of a consumer’s disposition to trust and context specific trustworthiness of an online store. The study hypothesizes direct effects of national cultural dimensions on disposition to trust, and of disposition to trust on dimensions of trustworthiness. We also examine whether and how disposition to trust mediates the effects between national culture and trustworthiness of an online store. We test the hypotheses with a sample of 616 online bookstore customers from China and Finland, countries that represent opposite cultural poles in many respects. We find that national culture solely explain 23% of the variance in the consumer’s general disposition to trust, and that disposition to trust is a highly significant predictor of the perceived trustworthiness of an online store. We further find that the mediating role of disposition to trust between national culture and trustworthiness depends greatly on the individual cultural dimension studied.

Importance of Consumer Trust in E-Commerce

Importance of Consumer Trust in E-Commerce

The impact of trust on online shopping attitude among women shoppers in India

The growth and development of internet is playing a key tool for exchanging goods, services and information in Indian retail market. The purpose of this paper is to examine the important antecedents of trust in ecommerce-website quality, website reputation and electronic word of mouth (Ewom). It proposes a model explaining how trust in online shopping impacts attitude and what is the impact of online shopping attitude on online shopping intention. Results show that trust impacts significantly on online shopping attitude. The results also indicated that all three constructs of the study - website quality, website reputation and electronic word of mouth (Ewom) have a positive impact on trust in e-commerce and online shopping. Also, there was a significant positive impact of trust on online shopping attitude. The study also supports the findings of previous studies that online shopping attitude has a positive impact on online shopping intention.

The impact of trust on online shopping attitude among women shoppers in India

The growth and development of internet is playing a key tool for exchanging goods, services and information in Indian retail market. The purpose of this paper is to examine the important antecedents of trust in ecommerce-website quality, website reputation and electronic word of mouth (Ewom). It proposes a model explaining how trust in online shopping impacts attitude and what is the impact of online shopping attitude on online shopping intention. Results show that trust impacts significantly on online shopping attitude. The results also indicated that all three constructs of the study - website quality, website reputation and electronic word of mouth (Ewom) have a positive impact on trust in e-commerce and online shopping. Also, there was a significant positive impact of trust on online shopping attitude. The study also supports the findings of previous studies that online shopping attitude has a positive impact on online shopping intention.

A survey of the correlation between trust and reputation in electronic commerce B2C using Alexa rank

In general approaches of electronic trust in B2C e-commerce, to facilitate purchase decision process, the customers select valid brands based on the authenticity of web and regulatory mechanisms. This approach is not suitable for purchase from small companies without active brands in e-commerce. To purchase from these companies, we should follow other e-trust approaches. One of the approaches applied by information literate people is referring to valid ranking sites like Alexa rank. This study evaluates the correlation between Alexa rank and formal measures of trust in electronic space and extracts a new method for e-trust based on electronic reputation extracted from the results of existing ranking in ranking sites. To do this, 100 store websites are selected based on regulatory lists and the formal criteria of trust is measured and the correlation of these criteria with Alexa rank is compared.

Investigation of the Correlation Between Trust and Reputation in B2C e-Commerce Using Alexa Ranking

As a general approach to gain electronic trust in business-to-consumer e-commerce, the customers select valid brands based on the authenticity of the Web and regulatory mechanisms in order to facilitate purchase decision process. This approach is not suitable for purchase from small companies without brands active in e-commerce. To purchase from these companies, we should follow other e-trust approaches. One of the approaches applied in information literate is to refer to valid ranking sites like Alexa rank. Here, we have evaluated the correlation between Alexa rank and the formal measures of trust in electronic space, and have suggested a new method for the e-trust that is based on an electronic reputation built on the existing ranking results given by the ranking sites. To this end, we selected 100 store Websites based on regulatory lists, and the formal criteria of trust for them were measured along with the correlation of these criteria with Alexa rank.

Building Online Trust in Retailing Industry in China

In China, online retailing often refers to B2C or B2B2C，is expected to grow up at aggressive rates in the coming years. Since e-commerce stretches transactions over spaces and time, it requires more trust than traditional business does. Therefore, one of the most critical factors preventing the growth of online retailing in China is the lack of trust between consumers and vendors. The model of trust for e-commerce (MoTEC) [7], the categorization framework of trust services [17] and the types of the trust definition [10] will be adopted in this thesis to provide a framework making explicit factors likely to affect customer trust. This paper try to give suggestion in order to use trust service to build the mutual trust relationship between websites and customers, integrating the conclusion of former research with the practical background of e-retailing in China.

The effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems: New perspectives from an Arab country

Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of four external factors (personal innovativeness, propensity to trust, familiarity, and presence of third-party seals) on the intention to use an online payment via the mediation of three endogenous variables (enjoyment, risk, and customer trust). The data was collected from Kuwait, an Arab country, with a mixed of data collection survey methods of 150 online questionnaires and 200 paper-based questionnaires. The data was then analyzed using partial least squares (PLS) regression. The findings revealed that customer trust and enjoyment are two important drivers of the online payment adoption, which neutralized risk perceptions. This study discusses these results as well as research and a managerial perspectives that could assist in enhancing online payment acceptance in Kuwait.

The Effects of Perceived Enjoyment and Perceived Risks on Trust Formation and Intentions to Use Online Payment Systems: New Perspectives from an Arab Country

Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of four external factors (personal innovativeness, propensity to trust, familiarity, and presence of third-party seals) on the intention to use an online payment via the mediation of three endogenous variables (enjoyment, risk, and customer trust). The data was collected from Kuwait, an Arab country, with a mixed of data collection survey methods of 150 online questionnaires and 200 paper-based questionnaires. The data was then analyzed using partial least squares (PLS) regression. The findings revealed that customer trust and enjoyment are two important drivers of the online payment adoption, which neutralized risk perceptions. This study discusses these results as well as research and a managerial perspectives that could assist in enhancing online payment acceptance in Kuwait.

Identification of factors influencing building initial trust in e-commerce

Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a website for the first time. For developing the model and determining factors, data collection is conducted using questionnaire distribution for 325 respondents. After that, the validity of the proposed model is confirmed with Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). In EFA, variables are categorized into 6 factors and then using CFA which is based on Structural Equations Model (SEM) the relationship between variables and factors is investigated. The results of research show that factors of Product Characteristics, Security & Reputation, Website Design Quality, Support, Purchase Characteristic, and Advertising are effective factors for building initial trust. In this study the statistical population is students of Damghan University.

Web assurance seal services, trust and consumers’ concerns: an investigation of e-commerce transaction intentions across two nations

Trust is considered as a critical enabler in reducing consumer concerns regarding e-commerce transactions. Another enabler that helps reduce consumers’ concerns is Web Assurance Seal Services (WASS). We suggest that both factors help in the reduction of a critical hindrance to e-commerce, namely consumer concerns, and foster e-commerce transactions. Prior research has focused on trust in e-commerce, and separately, on the effectiveness of WASS within certain nations or cultures. However, given that e-commerce is now a global phenomenon we contend that the national or cultural characteristics of consumers are important to understand. This comparative national research attempts to fill this gap. This study makes the following contributions: It identifies a hindrance (i.e., consumers’ concerns), and two enablers (i.e., effectiveness of WASS and trust) in e-commerce technologies as a shopping channel (i.e., trust in e-Channel). It proposes consumers’ concerns for e-commerce as a second-order three-dimensional construct (i.e., security, privacy, and business integrity concern) and compares the effects of trust in e-Channel and WASS on consumers’ e-commerce transaction intention in two different national/cultural contexts (i.e., the U.S.A. and South Korea). The results of the study indicate that the perceived effectiveness of WASS of the U.S. consumers has a strong positive impact on their transaction intention and has a strong negative influence on their concerns for e-commerce. In contrast, Korean consumers’ perceived effectiveness of WASS does not significantly influence their transaction intention and their concerns for e-commerce. The results of group comparison analysis confirm that the strength of perceived effectiveness of WASS of the U.S. consumers is significantly stronger than that of Korean consumers. Interpretations from a cross-national perspective, theoretical and practical implications as well as limitations are discussed.

Trust Development and Transfer from Electronic Commerce to Social Commerce: An Empirical Investigation

The development of social networking sites (SNSs) and Web 2.0 technology have given rise to a new electronic commerce paradigm called social commerce. Social commerce is a subset of electronic commerce and uses SNSs for social interactions and user contributions to facilitate the online buying and selling of products and services. Recent years have witnessed the rapid growth of social commerce in China, but users are not willing to share their online shopping information and the intention to use social commerce is lower than traditional electronic commerce. So improving Consumers’ trust and use intention has become a crucial factor in the success of social commerce. Since social commerce users mostly are e-commerce users, this paper discusses whether trust on e-commerce can transfer to social commerce, and what are the factors influencing trust and trust performance of social commerce. The results of an empirical analysis based on a sample of 449 users with online shopping experience indicate that consumers’ trust in e-commerce has a significant positive impact on trust in social commerce and relative advantage; perceived relative advantage and result demonstrability positively affect customers’ trust in social commerce and trust in social commerce positively affects their intention to use; while perceived risk negatively affects a customer’s intention to use.

Guaranteeing of trust and security in e-commerce by means of improved SET protocol

Secure and reliable strategies are required in order to extensively operationalize e-commerce. Trust, service quality, security, privacy and dispute resolution strategies are among the most important issues needed to be considered in e-commerce transactions. In this paper, the most important e-commerce transaction protocol and its characteristics will be discussed. After discussing the limitations of this protocol, several solutions will be presented to overcome those limitations.

An e-commerce trust model based on expanded subjective logic

In current e-commerce, the trust relationship is difficult to establish and the computing trust value is imprecise. This paper proposes an e-commerce trust model based on expanded subjective logic. The model improves the evidence mapping operator, discounting operator and fusion operator in Josang's subjective logic. Through the introduction of trust wish value to new sellers, the unfairness of the current reputation mechanism is adjusted. The social network recommendation and the e-commerce trust model are combined, which makes the trust evaluation result more accurate. The trust path search algorithm is designed. It not only solves the issue about 'mass hysteria', but it also reduces the computation complexity. Finally, through the simulation experiment, the rationality and effectiveness of the model are verified.

An e-commerce trust model based on expanded subjective logic

An e-commerce trust model based on expanded subjective logic

Dynamical Trust and Reputation Computation Model for B2C E-Commerce

Trust is one of the most important factors that influence the successful application of network service environments, such as e-commerce, wireless sensor networks, and online social networks. Computation models associated with trust and reputation have been paid special attention in both computer societies and service science in recent years. In this paper, a dynamical computation model of reputation for B2C e-commerce is proposed. Firstly, conceptions associated with trust and reputation are introduced, and the mathematical formula of trust for B2C e-commerce is given. Then a dynamical computation model of reputation is further proposed based on the conception of trust and the relationship between trust and reputation. In the proposed model, classical varying processes of reputation of B2C e-commerce are discussed. Furthermore, the iterative trust and reputation computation models are formulated via a set of difference equations based on the closed-loop feedback mechanism. Finally, a group of numerical simulation experiments are performed to illustrate the proposed model of trust and reputation. Experimental results show that the proposed model is effective in simulating the dynamical processes of trust and reputation for B2C e-commerce.

E-Commerce Trend in Developing Countries: A Case Study of Tanzania

As the World Wide Web (www) has grown so is the number of eCommerce merchants has also grown. As there are some very well-known and high profile eCommerce success stories so are many, many failures. The Internet has become an important channel for business success, and as such it is becoming the channel for communications and transactions. This has led to growth in eCommerce; and as this has grown so has the concerns about security. Often said security and trust are main reasons for consumers not purchasing from internet. Unlike traditional commerce absence of physical clues and physical interaction in the online environment make it more difficulties to establish trust with the consumers. Hence it more important for online venders to learn how to manage customer‟s trust in eCommerce. Although creating a customer‟s trust on online is a challenge for most eCommerce companies. This paper presents the results of the initial work of the study on A Novel framework for Assuring Secure eCommerce Transactions in developing countries with Tanzania as a case study.

The Impact of Social Influence and Third Party Endorsement on Online Shopping in Saudi Arabia

It is well documented that social influence and third party endorsements play a significant role in developing trust in E-Commerce. Previous studies have shown that it is relatively true in many countries and across cultures. However, very few studies were conducted in the Middle East and to our knowledge this was the first time to consider family members and friends Recommendation with the context of social influence conducted within Saudi Arabia. The research reported in this paper attempts to investigate whether the findings from previous studies will be similar in Saudi Arabia. Specifically, this study will evaluate the impact of social influence and endorsements on online shopping and whether this plays an important role in increasing online shopping in Saudi Arabia. The results of this study are based on quantitative data collected from a sample of 606 Saudi citizens living in Saudi Arabia. Four factors connected to the impact of social influence and third party endorsements in online shopping are examined. The initial findings of this research confirm that there are similarities with the results of previous studies conducted in other countries. Similarly, the impact of social influence and third party endorsements seems to encourage and support the development of online shopping in Saudi Arabia.

From Fearful to Trustful – How Perceived Risk Dimensions in E-Commerce Differentiate between Consumers

Abstract The need to segment the market for e-commerce in terms of risk is without doubt of great importance, from a theoretical, but mainly from a managerial point of view. This is why the present study derives a typology of consumers based on six dimensions of perceived risk in online shopping (product, financial, delivery, privacy, social and psychological) and links the resulting risk profiles to several outcome variables. The study is one of the few that offers a new perspective on perceived risk, identifying a two-factor structure: situational risk and individual risk. These two factors were used in a cluster analysis, where four segments were identified: careful consumers, fearful consumers, suspicious consumers and trustful consumers. To offer valuable information for practitioners, these segments are compared in terms of intentions to buy online, online shopping frequency, trust in e-commerce, perceived ease of use, and perceived usefulness of e-commerce. One interesting finding is that suspicious and trustful consumers do not differ in terms of buying intention, even though the difference between them in terms of perceived risk is significant. Implications and further research directions are identified.