Consumption Risk and Legal Response in B2C e-Commerce Based on Neural Network Algorithm

Abstract

In the era of “Internet +,” the world economy is increasingly globalized and informatized, the development of China’s B2C e-commerce is facing unprecedented opportunities, but it is also constrained by consumption risks. Consumption risk will make consumers have a crisis of trust in e-commerce, which brings uncertainty to the development of B2C. Therefore, it is very necessary to predict and prevent consumption risks in B2C e-commerce and take corresponding legal countermeasures. It is well known that neural networks (NNs) have strong predictive ability, but there are also problems such as lack of stability. As a result, in order to improve the prediction ability of neural network, principal component analysis and particle swarm technology are proposed in this paper as well as its stability and prediction error. The risk prediction accuracy of the BP NN (BPNN) technique was the lowest at 60% and the maximum at 70%, according to the experimental results of this research. The GA-BP technique has the lowest risk prediction accuracy of 80 percent. The risk prediction accuracy of the PSO-BP method is the lowest with 90% and the highest with 100%. Although the NN before the improvement can effectively predict the consumption risk, the risk prediction ability of the improved NN combined with principal component analysis and particle swarm algorithm is higher. Therefore, in life, the relevant personnel can apply the GA-BP and PSO-BP methods to the consumption risk prediction in B2C e-commerce to reduce the risk and make the e-commerce develop better.