E-commerce Trends Research Articles

Research on the Development of Agricultural Products Industrial Chain under the Trend of Live E-Commerce

Based on the background of the rise of live e-commerce after COVID-19, this paper reviews the literature on the internal and external factors of the development of live e-commerce, aiming to study the changes in the industrial chain of agricultural product sales under the trend of live e-commerce. Based on the current status of the industry, the potential problems are found. It is found that the main problems of live broadcast e-commerce still exist in the selection of products. At the same time, the professional quality and logistics of the anchor are also worthy of the attention of enterprises. The study found that live broadcast e-commerce has a strong momentum of development in the future. Due to the changes in the industrial chain brought by live broadcast e-commerce, the realization of the scale effect of the origin can become a strong driving factor for the live broadcast e-commerce of agricultural products. Enterprises ' independent contracting of planting or cooperative operation with farmers are all useful measures for sustainable development in the future.

Research on the Development Path of Rural E-Commerce in Supporting Rural Revitalization

With the rapid development of information technology, rural e-commerce is playing an increasingly important role in promoting rural economic growth, increasing farmers' incomes, and driving rural revitalization. This paper begins by defining rural e-commerce and analyzing its characteristics, current development status both domestically and internationally, and exploring the close connection between e-commerce and rural revitalization. By investigating multiple development paths through which rural e-commerce supports rural revitalization-including industrial structure optimization, market expansion for agricultural products, development of rural human resources, and improvement of information infrastructure—this paper reveals the critical role of rural e-commerce in achieving the goals of rural revitalization. Additionally, it presents relevant policy recommendations and solutions to the challenges faced by rural e-commerce development while forecasting future trends in rural e-commerce.

Study on the Development Trend of Cross-Border E-Commerce from the Perspective of Global Value Chains

Study on the Development Trend of Cross-Border E-Commerce from the Perspective of Global Value Chains

A STUDY ON THE IMPACT OF ORGANIZATIONAL INNOVATION CLIMATE AND PROFESSIONAL IDENTITY ON EMPLOYEE INNOVATIVE BEHAVIOR IN THE LIVE STREAMING E-COMMERCE INDUSTRY

With the rapid development of the digital economy, live streaming e-commerce has become a new format and trend in e-commerce. However, the live streaming e-commerce industry is becoming more homogeneous, and companies urgently need to enhance their competitiveness through employee innovation. This article aims to explore the factors that influence the innovative behavior of employees in live-streaming e-commerce companies and provide a theoretical basis and practical guidance for companies to implement innovation-driven development strategies. Based on social identity theory and motivation theory, this study constructed a research model on "the impact of live broadcast e-commerce organizational innovation atmosphere and professional identity on employee innovative behavior". Sample data were collected through questionnaires, and statistical analysis methods were used to test the research hypotheses. The research found that: 1) organizational innovation climate positively affects employee innovative behavior, and work motivation plays a partial mediating role between the two; 2) professional identity positively affects employee innovative behavior, and organizational identification plays a partial mediating role between the two; and 3) employees with different personal characteristics have significant differences in their innovative behaviors.

Bibliometric Study of Emerging Technology Trends in E-Commerce

In recent years, the interest of electronic commerce (E-commerce) has emerged among researchers. However, a comprehensive synthesis of the pertinent literature in this domain remains lacking. To achieve this objective, an approach in bibliometric analysis was employed. The bibliometric analysis identified a dataset comprising 1219 documents, revealing an insight into the research landscape concerning technology trends in e-commerce. The findings from the bibliometric analysis reveals that the core research themes are business & user behavior, computer science & cybernetics, mathematics, and interdisciplinary applications. As a result, this research also gives the prominence of China-based institutions as leaders in this area. Additionally, most research papers concerning technology in augmented reality, blockchain, and artificial intelligence are the top emerging technology trends in e-commerce. Overall, this research aspires to empower researchers and practitioners with actionable insights and pave the way forward for fruitful advancements in the dynamic field of technology in e-commerce.

Research on the Development Strategy of Cross-border E-commerce in China Under the Background of Digital Trade

With the rapid development of digital trade, China's cross-border e-commerce is facing unprecedented opportunities and challenges. This paper aims to analyze the development status of China's cross-border e-commerce in the context of digital trade, and draw on international experience to put forward targeted development strategies. The paper first defines the concept of digital trade and cross-border e-commerce, and then analyzes the current situation and existing problems of China's cross-border e-commerce in detail. Then, through the reference of international experience, it proposes the development strategies of the government, enterprises and industry, and prospects the future development trend of China's cross-border e-commerce.

Purchasing Patterns Analysis in E-commerce: A Big Data-driven Approach and Methodological

This research aims to analyze purchasing patterns in e-commerce using a Big Data-based approach and data analysis methods. Leveraging advanced technology and analytical methodology, this research explores consumer behavior, market trends, and factors influencing purchasing decisions in e-commerce. Through collecting transaction data from leading e-commerce platforms and applying rigorous data analysis techniques, this research identifies significant patterns and provides valuable insights for e-commerce companies. This research shows that big data has great potential in understanding consumer behavior and market trends in e-commerce. In contrast, sophisticated data analysis methods are essential in interpreting the large and complex data generated by e-commerce. The findings of this research significantly contribute to the development of the e-commerce industry by helping companies improve their marketing strategies and business decision-making. However, this research also needs help, as it requires data analysis skills and privacy issues. To overcome these challenges, collaboration between researchers, e-commerce companies, and governments is needed to develop the necessary data analysis expertise and ensure that consumer data is managed securely and ethically. Thus, this research provides a more holistic view of consumer behavior and market dynamics in e-commerce, assisting companies and policymakers in addressing challenges and opportunities in an ever-evolving landscape.

Exploring educational simulation platform features for addressing complexity in Industry 4.0: a qualitative analysis of insights from logistics experts

IntroductionThis study explores the transformative impact of Industry 4.0 on industrial operations, emphasizing the integration of advanced technologies like AI, IoT, and Big Data Analytics to enhance process optimization, automation, and connectivity. Despite its potential for efficiency, Industry 4.0 introduces significant complexities, challenging existing operational and decision-making frameworks. Addressing these challenges, the research investigates the role of simulation platforms in logistics, seeking to identify their critical attributes for effective complexity management. It highlights the need for innovative tools in system evaluation, performance measurement, and skill development, aiming to equip the workforce with essential Industry 4.0 competencies. Through qualitative insights from logistics experts, the study aims to offer practical recommendations for educators and industry professionals, contributing to the design and implementation of educational simulations that align with the intricate demands of Industry 4.0 logistics.MethodsThis study employs a qualitative content analysis approach to develop an Industry 4.0-adapted logistics simulator, leveraging the Asteraceae framework for digital game co-design and pedagogical reflection. Data were collected from six industry and academia experts through semi-structured interviews, designed around the framework’s key steps to explore simulator design, decision-making, impact, and skill development. Utilizing convenience sampling, the research engaged participants with experience in educational logistics platforms and simulators. Interviews were conducted online, with ethical considerations including informed consent. Transcription used OpenAI’s API for accuracy, followed by manual review. The analysis combined qualitative content with frequency analysis, employing Atlas.ti software to identify and code key simulation features as informed by expert insights. This methodology underscores a comprehensive approach to understanding and innovating logistics education for Industry 4.0, aiming to equip learners with necessary competencies through targeted simulation tools.ResultsThe study’s findings emphasize the critical role of simulation tools in Industry 4.0 logistics for risk mitigation, operational planning, and decision-making. Experts pointed out the significant benefits of simulations in providing safe spaces for experimentation, especially valuable for SMEs with limited access to advanced technologies. They advocated for simulators to incorporate current technological and e-commerce trends, suggesting a customizable business model based on diverse logistics requirements. Key insights included the necessity for adaptable simulation architectures to handle various operational variables, the importance of integrating multidisciplinary competencies like data analytics and strategic management, and the role of performance metrics in evaluating simulations and logistics operations. The analysis revealed essential features for an educational logistics simulator, highlighting the importance of operational knowledge, predictive analytics, and the need for a comprehensive tool that integrates technology, strategy, operations, and data analysis. This approach aims to equip users with the skills necessary for navigating the complexities of modern logistics, promoting a deep understanding of systems thinking and complex reasoning skills.DiscussionThe discussion centers on the essential requirement for a multidisciplinary approach in creating an educational logistics simulator for Industry 4.0, emphasizing the need for technological adaptability and operational efficiency. It highlights the importance of integrating advanced technologies and collaborative paradigms to enhance logistics operations and improve decision-making processes. The utility of simulation-based learning as a pedagogical tool is acknowledged, with an emphasis on its role in developing complex thinking and practical skills relevant to the digital transformation of the logistics sector. The discussion suggests that educational simulations are poised to play a pivotal role in preparing the workforce for Industry 4.0 challenges by bridging technological advancements and pedagogical strategies. However, it also points to the limitations of the current study, such as its sampling method and regional focus, and calls for future research to explore broader applications and the integration of comprehensive strategies to ensure the educational simulator’s effectiveness and relevance in a global context.

Analyzing E-commerce Trends through Big Data

Big data is a new driver of the world economic and societal changes. The world’s data collection is reaching a tipping point for major technological changes that can bring new ways in decision making, managing our health, cities, finance and education. While the data complexities are increasing including data’s volume, variety, velocity and veracity, the real impact hinges on our ability to uncover the `value’ in the data through Big Data Analytics technologies. Big Data Analytics poses a grand challenge on the design of highly scalable algorithms and systems to integrate the data and uncover large hidden values from datasets that are diverse, complex, and of a massive scale.

Impact of Information Sharing on Customer Satisfaction Level in the Fast-Moving Consumer Goods (FMCGs) Industry in Nigeria

Manufacturing firms in developing countries are fast catching up with the current trend of globalization and e-commerce, thus, strategically working towards the alignment of their supply networks to balance demand and capacity. This study aims to determine how fast-moving consumer goods (FMCG) firms can satisfy their customers and leverage their brands more effectively by optimizing the information shared along their supply chain network. This study approaches the issue of information sharing and customer satisfaction through theoretical considerations and addresses the issue quantitatively in an empirical study of the triadic relationship in the FMCG industry. The FMCG industry in Nigeria was chosen as the context for this study. To address the objective of this work, a quantitative investigation was designed. Data was generated using two sets of questionnaires administered to FMCGs, their suppliers, and customers. Responses from the survey were statistically analysed using the structural equation model. The study identifies four levels of information sharing as measurement constructs. By establishing the importance of information sharing in the relationship between the firm and its supply chain partners, this research accentuates that all the flows in the supply chain anchor on information sharing which acts as a support to the firm’s overall performance. In particular, our findings suggest the possibility of improving communication among supply chain partners and raising the satisfaction levels of customers by the flow of effective information along the triad relationship in existence. The paper offers several managerial implications that are relevant, especially for FMCGs in production and service delivery settings.

The environmental footprint of e-commerce in modern conditions

The article is devoted to studying the ecological impact of e-commerce on the environment and the theoretical aspect of setting and applying sustainable development goals in this sector. As part of the work, an analysis of the growing trend of digital business model research was carried out, considering the three main goals of sustainable development. The relevance of the research is due to the rapid changes in the world, which must be responded to to provide for future generations. Such research methods were used as abstraction, synthesis, empirical research methods, the Scopus information platform's resource base, comparison method, graphic interpretation, and the VosViewer program. The article considered the main opinions of scientists regarding electronic commerce. A bibliographic analysis from the Scopus scientometric database is shown. The relationship between «e-commerce» and «sustainable development» was investigated. The dependence of Internet users over time on social network users from 2012 to 2022 was shown. This dependence was shown in the context of the growth of digital sales, which reflects trends in e-commerce, where the parallel development of Internet users and social networks took place. According to the graph, the equation of direct dependence is given and the coefficient of multiple determination - R2 is determined. In addition, it is determined to increase sales of goods worldwide with ecological delivery and ecological packaging. The implementation of environmentally friendly packaging and delivery not only contributes to the preservation of the environment, but also positively affects the image of the company, making it more attractive to customers who support sustainability and environmental responsibility. It also showed shoppers' appreciation of green alternatives for e-commerce packaging and found that people are willing to pay more for green shipping. The results of the study allow company managers and buyers to adhere to the goals of sustainable development.

A Quantitative Study on the Influence of Consumer Characteristics on the Effectiveness of Online Comments

In the rapidly evolving landscape of digital commerce, online comments wield substantial influence over consumer decisions. This study delves into the intricate interplay between consumer individual characteristics and the efficacy of online comments, offering a comprehensive investigation of their relationship. Drawing from established theoretical frameworks and considering demographic, behavioral, psychological, and cognitive attributes, we construct a conceptual model that encompasses a spectrum of variables. Utilizing a Likert five-point scale, a survey questionnaire was administered to over 500 participants via an internet-based platform. Subsequent data analysis, including reliability and validity assessments, correlation analyses, and stepwise regression, affirms the influential role of consumer characteristics in shaping the impact of online comments. The findings underscore the significance of behavioral tendencies, psychological dispositions, and cognitive traits in amplifying the efficacy of online comments. This study contributes to a deeper understanding of the dynamics underlying online comment effectiveness, enabling consumers to make informed decisions and aiding internet service providers in devising tailored marketing strategies. As the digital landscape continues to evolve, this research sheds light on the intricate dynamics between consumer attributes and the credibility of online comments in shaping contemporary consumer behavior and e-commerce trends.

Exploring Current Trends and Strategies in Online Marketing for National Beauty Brands: A Case Study of Perfect Diary

Focusing on The Perfect Diary, this article discusses the rise of national beauty brands and delves into the significance of online end-to-end marketing. The context of the article highlights the rise of national brands globally and emphasises the growth of the Chinese beauty industry. The Perfect Diary is used as a case study because of its historical importance and online marketing success. The development of national beauty brands reflects the rise of the Chinese economy and the evolution of consumer preferences. The analysis includes the evolution of online marketing. Perfect Diary’s strategy and the role of online marketing in the beauty industry. Challenges include increased market competition, changing consumer demands, and the evolution of the online marketing environment. Perfect Diary’s strategy includes innovative marketing on emerging platforms, interaction experiences, and enhanced brand storytelling. The analysis also emphasizes the importance of adapting to the dynamic digital landscape, where Perfect Diary must continually assess and integrate new technologies and trends in social media and e-commerce to maintain a competitive edge in the rapidly evolving beauty industry. In conclusion, Perfect Diary’s success is due to its adaptability, innovation and consumer-centric approach. The article recommends that domestic beauty brands continue to innovate, enhance their brand culture, adopt a diversified marketing strategy and develop a long-term growth plan in order to thrive in a dynamic market.

Multiplier transformation of E-commerce to S-commerce in emerging economy

Relevance. Electronic commerce (e-commerce) and social commerce (s-commerce) are transforming business and consumer behaviour in Southeast Asia, propelled by digital advancements and increased internet and smartphone usage. This trend is significantly influencing economic growth and market dynamics in these emerging economies. Research Objective. This study aims to perform a comparative analysis of e-commerce and s-commerce across Southeast Asian countries. Additionally, it seeks to explore the evolution from e-commerce to s-commerce in emerging economies, examining the opportunities and challenges embedded in this transition, and discussing the implications for businesses and consumers alike. Data and Methods. To achieve these objectives, we used a quantitative approach, surveying 872 Thai participants through an online questionnaire using a convenience sampling technique. Additionally, we analyzed the data comparing e-commerce and s-commerce across Southeast Asian countries using the documentary method and content analysis. Results. Consumer spending through e-commerce and s-commerce has a significant positive impact on economic growth in Thailand, surpassing the impact of government spending. Private consumption, a substantial component of Thailand's GDP, stimulates production, investment, and job creation, fostering overall economic advancement. In Southeast Asia, distinct e-commerce trends are evident: Thailand benefits from high internet and smartphone usage, Indonesia from robust social media engagement, and Vietnam from a focus on social commerce and mobile, cross-border e-commerce. These diverse trends underscore the necessity for businesses to tailor their strategies to each country's unique consumer behaviors and preferences. Conclusions. The study confirms the significant impact of electronic consumption through e-commerce and social media on GDP growth. This form of consumption not only drives demand but also creates jobs, enhances efficiency, and opens up opportunities for international trade, fostering sustained economic development. In light of these findings, governments are advised to bolster digital infrastructure and support businesses in their digital transition. Meanwhile, businesses are recommended to adapt to digital models, emphasize consumer engagement, expand globally through online platforms, and integrate sustainable practices. Collectively, these measures are designed to harness the full potential of electronic consumption for sustainable and robust economic growth.

The marketing strategy of enterprises for China's sinking market under the trend of live e-commerce

Guided by the data reported by China's e-commerce industry, this paper analyzes the size of the e-commerce market in recent years. Through the data of overall gmv, traffic conversion rate, user reach rate and other data, it is concluded that in addition to the leading e-commerce enterprises, there are a large number of small and medium-sized enterprises in the Chinese market, but very few of them can try and apply the way of live e-commerce for marketing. At present, there are Taobao represented by shelf e-commerce and Tiktok represented by content e-commerce in China. Currently, brands still regard shelf e-commerce as a long-term business position and invest marketing and advertising in content e-commerce to reach more user circles. Obviously live e-commerce is one of the most mature and effective forms of Internet marketing. It is especially conducive to the exposure of small and medium-sized brands. However, there is no doubt that successful live e-commerce can greatly expand the sales market and sales channels, and output a large amount of product information and enhance popularity in a short time. Therefore, how to make use of e-commerce live broadcasting, a new media publicity method emerging in the current society, has become the top priority. In this work, Through the analysis of the current social Internet marketing trend oriented by live streaming e-commerce, the analysis of the user groups in the sinking market, and the use of qualitative research methods, the marketing strategy of enterprises to adapt to the development of the sinking market is obtained.

Revolutionizing Retail: A Mini Review of E-commerce Evolution

This review article delves into the transformative journey of e-commerce, tracing its inception in the mid-1990s, characterized by visionary companies such as Amazon, eBay, Alibaba, PayPal, and Dell. These pioneers laid the foundation for a digital commerce revolution, with technological innovations, particularly in mobile technology, reshaping the e-commerce landscape and providing users with seamless, on-the-go shopping experiences. The integration of augmented reality (AR) and virtual reality (VR) further bridged the gap between physical and digital realms, offering immersive product interactions. Artificial intelligence (AI) emerged as a transformative force, utilizing algorithms to analyze user data and personalize online shopping experiences. AI-driven chatbots and virtual assistants enhanced customer support, contributing to an overall personalized shopping journey. The predictive capabilities of AI enabled platforms to anticipate user behavior and strategically deploy personalized recommendations. Evolving consumer behavior, influenced by the convenience of online shopping and social media, is a central theme, with the rise of conscious consumers emphasizing sustainability and ethical practices in purchasing decisions. Looking forward, future trends in e-commerce include the continued dominance of AI in refining personalization, the potential of blockchain for transparency and security, and the integration of the Internet of Things (IoT) for a more connected shopping experience. AR, VR, voice commerce, and cross-border e-commerce are anticipated to play significant roles.

Analysis of the Development Environment and Trend of Cross-Border E-commerce in China

With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment, China’s cross-border e-commerce has entered a new phase of development. The external landscape is evolving rapidly, and there is a gradual improvement in laws and regulations governing cross-border e-commerce, coupled with increased government support. Despite the impact of the COVID-19 pandemic on the market economy, overall development has been steadily improving. The Internet population is expanding, the online retail market is experiencing rapid growth, the consumption structure is undergoing transformation and upgrading, and the e-commerce market is demonstrating significant potential. The advancement of technologies such as big data, artificial intelligence, blockchain, and supply chain has provided more efficient operational support for the cross-border e-commerce industry. Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic, this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.

The rise of e-commerce and generational consumption inequality: Evidence from COVID-19 in South Korea

This paper investigates how the local COVID-19 outbreak, acting as a sudden negative shock to mobility and accessibility, led to a significant generational disparity, with younger people benefiting disproportionately from the ability to transition to online consumption. Employing credit card transaction data linked to cardholders’ demographic characteristics, we construct online spending shares by age group to study the generational disparity in online consumption when consumer mobility was constrained. We estimate a difference-in-difference model based on an exogenous regional outbreak of COVID-19 in South Korea. Our results show that when the mobility costs to offline stores unexpectedly increased due to the pandemic, middle-aged and older adults (aged 45 and above) were less likely to shift their spending online than younger adults (aged 20–44). The limited shift to the online consumption of older people resulted in decreases in their total consumption, while that of younger ones changed little, thereby increasing generational consumption inequality. With the rising trend in e-commerce, our findings emphasize the growing importance of generational differences in adapting to new shopping technologies.

Trends in E-Commerce And Social Media Research in Asia: Five Years of Scientometric and Content Analysis

This paper aims to provide scientometric and content analysis towards e-commerce and social media research in Asia. The Web of Science (WoS) and Scopus databases were used in searching for articles. There were 884 (433 publications from the Web of Science and 451 articles from Scopus) papers analysed. Based on the analysis of two databases, the number of publications from the Web of Science database showed a significant increase yearly. In comparison, the Scopus database showed fluctuating growth every year. One of the countries that enormously contributed to the research was China, which can be seen from the author’s and country’s analyses. The ACM International Conference Proceeding Series was the most contributing conference proceedings. Based on the keyword results, there are five keywords that appear most often. Referring to the data from the last two years (2021–2022), the keywords “machine learning” and “social media marketing” are the most frequently used. These two keywords are most often associated with e-commerce and social media keywords. These findings are expected to provide a substantial understanding towards e-commerce and social media research, particularly in the Asian region. This paper will assist researchers in understanding new topics, collaborating with other researchers, and determining relevant sources and countries. Analysed keywords can inspire new research. Consequently, researchers can learn about new technology, societal changes, and impending challenges and opportunities by tracking keyword trends.

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

Purpose: This study examines how social media affects the fashion business, paying particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at user-generated content, influencers, and other aspects of social media dynamics. The ultimate objective is to influence marketing strategies and business practices in the fashion industry and contribute to a greater grasp of the current customer landscape. The study provides insights into the intricate interactions between social media and consumers' purchasing behaviour in the context of fashion items by synthesizing the body of current literature and empirical data. Design/Methodology/Approach: This study is mainly based on secondary data collected from various published works, including Statista reports on Accessories, Footwear, and E-Commerce in India facts and figures: 2023, Digital 2023 India, Wazier Analysis: 2022, ecommerceDB: 2023, ECDB: Fashion Market in India: 2023, and India Retail and Ecommerce Trends Report 2022. The information was also collected from reputed journal articles from different research websites like Google Scholar, ResearchGate, Web of Science, and Taylor & Francis. Findings: The different reports and published work show that social media is an important tool not only for communication but also for businesses. It also found that social media is an inspirational source as well as a place for making online purchases or shopping destinations, emphasizing the static nature of the customer journey. Originality/Value: This study examines consumer purchasing behaviour online and the body of literature to help manufacturers, business owners, and retailers comprehend how social media affects consumer purchasing behaviour and create winning marketing plans that boost revenue and profits. Paper type: Review of Literature