Abstract
With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment, China’s cross-border e-commerce has entered a new phase of development. The external landscape is evolving rapidly, and there is a gradual improvement in laws and regulations governing cross-border e-commerce, coupled with increased government support. Despite the impact of the COVID-19 pandemic on the market economy, overall development has been steadily improving. The Internet population is expanding, the online retail market is experiencing rapid growth, the consumption structure is undergoing transformation and upgrading, and the e-commerce market is demonstrating significant potential. The advancement of technologies such as big data, artificial intelligence, blockchain, and supply chain has provided more efficient operational support for the cross-border e-commerce industry. Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic, this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.
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