Tourism Trends Research Articles

Visitors Support for Komodo Dragon Conservation Fund

The designation of Komodo National Park as one of the New 7 Wonders in 2012 sparked increased tourism, resulting in growth in Labuan Bajo's hospitality sector, with low entry fees and stakeholders advocating for Komodo dragon conservation. Determining an appropriate entrance fee is crucial for park maintenance and Komodo dragon conservation. This study aims to analyze tourism trends, willingness to pay (WTP) for entrance fees, and willingness to contribute (WTC) to conservation funds. The analysis reveals a consistent rise in visitor numbers from 2015 to 2019, along with significant growth in non-tax revenue, hotel accommodation, and bed capacity from 2010 to 2019. Tourists exhibit strong support for Komodo conservation with a notable USD 25.573 in WTP for domestic visitors and 39.4 for foreign tourists. Respondents express readiness to contribute to conservation funds. Government agencies, local communities, and non-governmental organizations (NGOs) are favored to manage the conservation fund. The preservation of Komodo dragons has a positive impact on ecosystem balance and economic improvement from tourism.

Vacation Into Staycation Covid-19 Pandemic and Connotative Analysis of Staycation

Objective: To do the connotative analysis of the word Staycation from its origin till tourism trend of 2020 due to Covid-19 using Roland Barthes’ semiotic theory. Theoretical Framework: Roland Barthes’ semiotic theory of reading signs and their interpretation based on different cultures. Method: This study has adapted descriptive qualitative method and interpretative research design with content analysis technique to examine trends in related texts and to provide an insight into it. Results and conclusion: The results determine that the connotative meanings of word staycation are changed in two different scenarios. The literal (denotative) meaning of staycation stayed same, hence it has changed its connotative meaning depending upon its use in two individual time slots or the different contexts in which it is being used. Research implications: The connotative analysis of staycation under the perspective of Covid-19 and its impacts on tourism industry which has changed the connotative meaning of this word, will provide an insight that how and why different cultures, time frames and social scenarios change the connotations of words. Originality/Value: Overall, this research considers how words or signs change their meanings over time regarding changed circumstances and cultures.

The Contribution of Tanzania Safari Channel TV in Promoting Domestic Tourism in Ruaha National Park

The study focused on evaluating the contribution of Tanzania Safari Channel Television in promoting domestic tourism to Ruaha National Park. By tracking viewers' perceptions, the study aimed to understand how the channel's programs influence their decisions to visit the park. Additionally, it examined the channel's effectiveness in raising awareness about Ruaha National Park among domestic tourists in Iringa and across Tanzania. This comprehensive approach allowed the researchers to gauge not only the immediate impact of the channel's content but also its broader influence on tourism trends within the country. The findings of the study revealed significant challenges faced by the Tanzania Safari Channel in its efforts to raise awareness about Ruaha National Park. The content produced by the channel, while informative, is not yet sufficiently compelling to persuade a large segment of the audience to visit the park. This shortfall in content effectiveness highlights a critical gap between the channel's potential and its current impact. Despite these challenges, the study acknowledges the channel's role as an informative and advisory tool. It serves as a valuable resource for viewers by providing concise and accurate information about the park, which is crucial for fostering an informed public. The literature review within the study provides strategic recommendations for the Tanzania Safari Channel Television to enhance its content and increase its effectiveness in promoting Ruaha National Park. These recommendations include improving the quality and frequency of programming, incorporating more compelling storytelling techniques, and leveraging digital platforms to reach a wider audience. By implementing these suggestions, the channel can better harness its potential and position itself as one of the leading tourism promotional channels in the country. The study thus acts as a bridge, offering new insights and practical guidance to help the channel fulfil its mission of boosting domestic tourism and raising awareness about the natural and cultural treasures of the Park.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development, the integration of culture and tourism is capturing the zeitgeist with its unique charm. In this context, various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture. Chongqing, with its unique geomorphological features and distinctive architectural style, retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology. This combination aligns perfectly with today’s popular Chinese cyberpunk style, making Chongqing an ideal place for the development of cyberpunk cultural tourism. This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review. It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand. Based on a survey of cyberpunk tourists’ experiences, the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies, aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Budget Refocusing And Reallocation Strategies: Rescuing Indonesia's Tourism Sector Amid The COVID-19 Pandemic

The COVID-19 pandemic has forced the Indonesian Government to refocus and reallocate the budget to overcome the economic and social impacts that have arisen. The tourism sector is one of the most affected sectors, so it requires special attention in budget allocation policies. This research aims to analyze the phenomenon of budget refocusing and reallocation in the tourism sector and the challenges faced in its implementation. Using a qualitative approach with a case study method, this research collected data from in-depth interviews with key stakeholders in the tourism sector, as well as documentation from various secondary sources. Data analysis was carried out using the interactive analysis model from Miles and Huberman, which consists of three main components: data display, data reduction, and conclusion drawing/verification. The research results show that the refocusing and reallocation of budgets implemented by regional governments, especially in the Special Region of Yogyakarta (DIY), has had a significant impact in supporting the tourism sector. However, challenges remain, including the need for innovation according to current tourism trends, hygienic tourism infrastructure and facilities, as well as improving tourism information and promotion networks. By using the Resource Based View (RBV) and Actor-Network Theory (ANT) approaches, this research provides insight into how resources and interactions between actors can be utilized to achieve competitive advantage and maintain sustainable performance in the tourism sector. This research also provides policy recommendations that can be implemented to support the recovery and sustainability of the tourism sector in the future.

Understanding changing patterns in travel behaviour to support domestic tourism recovery and resilience

ABSTRACT The COVID-19 pandemic has severely impacted the tourism sector, disrupting travel and centralising a shift towards domestic tourism. This study examines the changing preferences and demands of travellers to promote the recovery and sustainability of domestic tourism. The research conducted 1 034 online surveys with the general public to analyse their travel behaviours and preferences concerning domestic tourism activities willing to participate in. The findings indicate that despite limited disposable income, a significant portion of the South African population possesses discretionary income and is interested in participating in tourism activities. Travel preferences are influenced by various socio-economic and demographic factors. Changing patterns in destination choices and activities are also noted, which influence travel behaviour and related tourism consumption/ demand for products and experiences, marketing and impacts. Respondents are knowledgeable of and attracted to many domestic tourism products in South Africa, with social and nature-based tourism being prominent. Monitoring domestic tourism trends can inform marketing strategies and product development. Additionally, awareness and communication strategies should be improved, and incentives should be provided to encourage local travel.

RESEARCH ON THE MOTIVATION OF RURAL TOURISTS IN ANHUI PROVINCE FOR RURAL TOURISM

This paper mainly analyzes the development trend of rural tourism in Anhui Province in recent years, so as to study the pull of tourist attractions in Anhui Province on tourists, and for tourists themselves, the external driving force of rural tourism behavior in Anhui Province. From the perspective of the spiritual and cultural value of tourism, tourism is of great significance to cultivate sentiment, soothe mood and cultivate aesthetics. Through some previous literature, it can often be found that tourism motivation research is only a small part of a large category of tourism behavior research, so in-depth study of tourists' motivation, what is the significance of the tourism industry for the entire tourism behavior? This research adopts the research method of quantitative analysis, sets up 34 items, collects questionnaires in Huangshan, Anhui Province, and analyzes the tourism motivation of rural tourists by collecting and analyzing 298 valid questionnaires. The findings suggest that it is necessary to strengthen management, integrate tourism resources, pay attention to the personal safety of tourists and environmental protection of scenic spots, create well-known brands, and take the path of sustainable development in the development of Anhui's tourism industry. Improving the visibility, infrastructure construction, ecological environment protection, and characteristic product development and marketing of "Anhui rural tourism" is one of the major trends in the future development of Anhui's tourism industry.

Study of The Comfort of Glamping Tourism Supporting Facilities in The Ciwidey Tourism Area, Bandung Regency, West Java

Camping is one of the activities that interact directly with nature; besides that, camping can build intimacy with the people around us. Camping with comfortable facilities, commonly called Glamour Camping or abbreviated by the term Glamping, is a luxury camping that is a favourite of the world community, including Indonesia. Bandung Regency, especially Ciwidey, has a lot of natural potentials, one of which is Camping Site pine trees, lakes, tea and coffee plantations. Various activities that can be done in the Ciwidey Tourism Area include camping, outbound, water sports, and sightseeing. However, there are not many studies that specifically explore the comfort aspects of tourist support facilities, especially for the Glamping Tourism typology. The purpose of this study is to determine and identify the comfort aspects of Glamping Tourism supporting facilities in the Ciwidey Tourism Area, Bandung Regency, West Java. The method used in this research is a descriptive method with a qualitative approach involving 2 (two) variables, namely the actual condition of tourism and comfort & cleanliness. Data collection techniques were carried out through field observation, documentation studies, and questionnaires. The data collected was then analyzed descriptively and also used SWOT analysis with supporting data from the results of the tourist questionnaire. The results of the analysis of this study concluded that - Tourist responses to glamping tourism facilities in terms of physical conditions show that the available facilities are quite good, but there is still a need for a development strategy for glamping tourism facilities in the wider tourist area by maintaining facilities and maintaining glamping tourism facilities in terms of quality and quantity, collaborating with many parties, following the development of tourism trends.

Daya Tarik Wisata Musik dalam Meningkatkan Kunjungan Wisatawan ke Kota Bandung

Today, music tourism is multiplying due to a shift in tourism trends from mass tourism to more personalized tourism activities or special interest tourism. This shift in tourism trends has a positive impact on the city of Bandung, which is famous for the creativity of its young people and produces many famous musicians and music festivals in Indonesia. This study aims to identify the influence of music tourism attraction on the motivation of tourists visiting Bandung. Mixed methods through in-depth interviews with music tourism providers and distributing questionnaires to 100 respondents who have attended music performances in the city of Bandung were used to collect comprehensive and in-depth data. The results show that the city of Bandung has fulfilled the four components of tourism. Meanwhile, the results of the quantitative analysis show that music tourism has the potential to influence the motivation of tourists visiting Bandung City.

Mystics as a new trend in the Belarusian tourism industry: Tourists’ motivation and experience

Mystical tourism has gained prominence in the Belarusian tourism industry, attracting a growing number of tourists seeking unique and transformative experiences. This research article explores the emergence of mystics as a new trend in Belarusian tourism and investigates the motivations and experiences of tourists engaging with mystical activities and destinations. Using a mixed-methods approach, including qualitative interviews and quantitative surveys, data was collected from a diverse sample of tourists visiting mystical sites in Belarus. The study reveals that tourists are driven by various motivations, such as spiritual curiosity, personal growth, cultural exploration, and the quest for authentic experiences. Furthermore, the research uncovers the transformative nature of engaging with mystics, as tourists reported heightened spiritual well-being, increased self-awareness, and a deeper connection to the local culture and history. These findings emphasize the need for the development mystical tourism offerings.

Dark tourism research: a bibliometric analysis and future research directions

ABSTRACT The present study employs bibliometric analysis to conduct a comprehensive systematic review based on 395 articles published during 1994–2024 (31st March) to investigate critical publication trends and insights. Most publications have originated in the United Kingdom, the United States, Australia, and China. The prominent themes in the field include Echoes of Sorrow: Lure and Legacy of Dark Tourism, Experiential Odyssey of Dark Tourism, Dark Tourism: Motivations and Perspectives, Dark tourism dynamics shaped by death and disaster, Ethical Dynamics in Dark Tourism, Methodology, Emotion, and Trends of Dark Tourism and Historical Reflections to adventures of dark tourism.

Design and Development of Middle-Aged and Elderly Tourism Products Based on Fuzzy Decision Support System

Tourism product design and development is anxious with intricate decision-making processes that need to strike a balance between many criteria, goals, and limitations. In today's diversified and ever-changing tourist business, there are substantial sprints in developing and implementing products that appeal to middle-aged and older travellers. In this research, the utilization of fuzzy decision support system (FDSS) is investigated to personalize travel experiences for the elderly based on their unique interests and requirements. The main objective of this study is to reduce the complex tourism business patterns. This study presents a systematic framework for middle-aged and senior tourism products based on the literature on tourism trends, FDSS, and product creation in the tourism industry. This study proposes a middle-aged and elderly tourism product based on fuzzy decision support system (METP–FDSS) that employs fuzzy logic. This approach takes into account cultural sensitivities, accessibility concerns, travel preferences, and demographic data to create tourism experiences that are welcoming and immersive for older tourists. Through the application of fuzzy logic concepts, FDSS provides a flexible and robust decision-making platform that can aid in the development of personalized, inclusive, and immersive tourist experiences for the elderly. Customer happiness, accessibility, and the decision support system's ability to steer product development are all highlighted in the proposed METP–FDSS framework. Research on tourism among the middle-aged and the elderly also benefits from understanding user experience, cost effectiveness, competitive advantage, and social and environmental impact. While navigating the complexity of today's tourism sector, this study recommends using fuzzy logic as a decision support system to provide one-of-a-kind experiences for older and middle-aged tourists.

Current trends in Tourism and Gastronomy: An Analysis in Urban and Rural Environments

In a context where gastronomic tourism has gained relevance, this systematic review article focuses on identifying current trends in the relationship between tourism and gastronomy in urban and rural environments. The main objective is to explore how the integration of technology, tourists' gastronomic preferences and gastronomic events impact the tourist experience. A systematic review methodology was used to analyze recent and relevant studies in indexed journals. The results highlight the importance of experiential tourism in urban environments, the appreciation of local gastronomy in rural environments and the diversification of gastronomic products as a key tourist resource. In conclusion, this study highlights the diversity of gastronomic preferences and experiences, underlining the need for future research that delves into the influence of technology and tourism promotion strategies on tourist gastronomy.

Changing Tourism Trends and Vulnerability Assessment of Built Environment in Hill Stations of Indian Himalayan Region.

Tourist arrivals in the Indian Himalayan region have led to an increase of 1.6 times the population of the native residents in 2019. The trend of winter tourism among foreign tourists, along with adventure and pilgrimage tourism, has resulted in an average annual growth of 28.78% between 2002 and 2013. This study focuses on the changing tourism and climatic trends in tourist hotspots of the Indian Himalayan Region (IHR) to evaluate the vulnerability of the built environment, which arises from the increasing demand for tourist infrastructure. The approach taken in this research is based on secondary literature available and case studies of emerging tourist centers in and around Shimla region of Himachal Pradesh. According to records from 2019-20, domestic tourism has increased in Himachal Pradesh by 4.57% and in Shimla by 5.51%. However, the changing trends and the tourist demand for fast, unplanned infrastructure growth can lead to over-tourism and disaster vulnerability. Therefore, there is a need to consider the risk and change management in the fragile ecosystem of IHR through analysis of climatic and tourism trends. To achieve this, computerized tools such as Real-Time Systems, Intelligent Transport Systems, and Neural networks projects are suggested for feasibility and assessment of proposed tourism infrastructure projects. The suggested process will strengthen the project vision by benefiting the policymakers, stakeholders, and tourists while maintaining eco-friendly tourism opportunities through project performance management.

Literary tourism in the Canary Islands: the legacy of Sanmao

ABSTRACT The aim of this paper is to explore two recent initiatives in literary tourism, i.e. two literary trails in the Canary Islands, Spain, linked to the iconic Chinese writer Sanmao, who lived on the islands of Gran Canaria and La Palma in the 1970s and 80s, and who became a literary phenomenon, elevated to myth by many in China for the humanistic power of her narrative. After an overview of new trends in Chinese outbound tourism, the focus is set on Sanmao’s life and literary legacy, including aspects related to the recent publication in the West of the translations of some of her stories, opening her world to a new readership. An outline of theory concerning literary tourism is given, followed by the methodology used in this research. Next, the literary trails designed by the Tourism Boards of both islands are described. The readers’ connections with Sanmao are analyzed through a specific online survey, as well as additional primary data based on a series of interviews with key actors. The results provide a valuable contribution to a better understanding of Sanmao and of the motivations of literary pilgrims who travel to these distant lands in order to pay tribute to her.

International tourism and economic growth: Empirical evidence from Kerala

AbstractThis study evaluates the trend and growth pattern of international tourism and analyzes the impact of tourism on the economic growth of Kerala for the past four decades from 1980 to 2019. The time series analysis employed in this study uses the secondary data on Net State Domestic Product (NSDP) of Kerala at constant prices, foreign tourist arrivals (FTA), and foreign exchange earnings (FEE) at constant prices, collected from various sources of the State and Central Government. The methodology of this study uses the Augmented Dickey Fuller (ADF) test for unit root, followed by the Johansen Cointegration test, the Vector Error Correction Model (VECM), and the Granger Causality test. The results of the analysis reveal the existence of a positive and significant unidirectional long‐run causality running from tourism to the economic growth of Kerala and a bidirectional causal relationship between tourism development and the economic growth in the short run.

Influence of Service Quality and Brand Image on Customer Satisfacation at BMR Tour And Travel Agent

Tourism development is increasingly rapid with many increasing tourism trends. The increasing development of tourism causes an increase in demand for tours usually carried out by Tour and Travel, with this increase the quality of service and brand image is needed to produce customer satisfaction. This research uses descriptive quantitative methods to determine the magnitude of the influence of variables (X), namely Service Quality and Brand Image and variable (Y), namely Customer Satisfaction, using a regression research design. The data obtained by 30 respondents was then tabulated and analyzed using multiple linear regression tests using the SPSS version 22.0 program. The results of the research on the influence of service quality and brand image on customer satisfaction showed that the F-test results obtained were an F count of 55,523, which states that all Service Quality and Brand Image variables simultaneously and significantly influence the dependent variable (Customer Satisfaction).

La Pinekonez: navigating challenges of homestay business

Learning outcomes After completion of the case study, the participants would be able to understand the challenges in building a sustainable homestay tourism business; develop a positioning statement for La Pinekonez which builds a unique competitive advantage; and outline elements of the business strategy to profitably sustain and grow a sustainable tourism homestay in terms of service offering, pricing, marketing and operations. Case overview/synopsis La Pinekonez Homestay, located in the beautiful region of Himachal Pradesh, India, is the subject of this case study, which explores both its successes and its difficulties. In August 2022, Arvind, the dedicated sole proprietor of La Pinekonez, grappled with multifaceted challenges, the first being the foray of established hotel chains into the homestay business. As the protagonist, was is in dilemma of preserving La Pinekonez’s unique identity amidst corporate competitors, particularly with regards to differentiating from the expanding hotel chains. The clash between customer expectations for hotel-like amenities and the homestay’s commitment to sustainable tourism presented a crucial challenge. Negative reviews questioning the authenticity of La Pinekonez’s green initiatives heightened the complexity. Adding to Arvind’s predicament were the seasonal fluctuations in tourist inflow and his aspiration to embrace immersive tourism trends. This case study facilitates exploration of strategic positioning, sustainability management and marketing strategies in the dynamic and competitive hospitality industry. It also offers insights into the complexities of balancing differentiation, customer satisfaction and sustainability while navigating the evolving landscape of tourism trends. Complexity academic level This case study is suitable for students of tourism and hospitality management at postgraduate level. The case study can be discussed once the basic concepts of hospitality management and service dimensions are covered. Supplementary material Teaching notes are available for educators only. Subject code CCS 12: Tourism and hospitality.

Conclusion: exploring the intersection of digital nomadism and tourism in a postmodern world

PurposeThe aim of this article is to examine in depth the digital nomad lifestyle and its effects in the context of tourism and to create a perspective for the future by taking into account the findings of the articles in the thematic issue.Design/methodology/approachThe theme question is examined through a review of the main findings and outcomes of this issue.FindingsThe digital nomad lifestyle stands out as an alternative form of tourism to traditional tourism models. Digital nomads are interested in cultural heritage and are effective in destination marketing just as social media influencers are. Gastronomic preferences and security perceptions of digital nomads play an important role in destination selection. Although digital nomads start out with a desire for independence and freedom, they want to come together with their peers in order to meet their social needs.Originality/valueThis article will serve as a significant resource for understanding the digital nomad lifestyle and for predicting future tourism trends.

A Study on College Students' Motivation of Searching for "Travel Partners" to Travel Together

The rise of the Internet has made the forms of youth tourism more diverse, and child travel is a new type of companion travel in recent years. This paper studies the composition and characteristics of college students' group companion travel motivation through in-depth interviews, and summarizes their travel behavior and psychological motivation driven by different needs. This study reviews the previous research on the motivation of Internet-based self-help travel, and finds that there are differences in the ways of obtaining travel companions between child travel and Internet-based self-help travel. At last, the study points out the "emotional hidden trouble" behind the child-friendly tourism, and looks forward to the innovation that the tourism virtual community platform can make to meet the trend of child-friendly tourism, so as to ensure the safety and convenience of child-friendly tourism.