A Study on College Students' Motivation of Searching for "Travel Partners" to Travel Together

Abstract

The rise of the Internet has made the forms of youth tourism more diverse, and child travel is a new type of companion travel in recent years. This paper studies the composition and characteristics of college students' group companion travel motivation through in-depth interviews, and summarizes their travel behavior and psychological motivation driven by different needs. This study reviews the previous research on the motivation of Internet-based self-help travel, and finds that there are differences in the ways of obtaining travel companions between child travel and Internet-based self-help travel. At last, the study points out the "emotional hidden trouble" behind the child-friendly tourism, and looks forward to the innovation that the tourism virtual community platform can make to meet the trend of child-friendly tourism, so as to ensure the safety and convenience of child-friendly tourism.