Trends In Tourism Development Research Articles

ГАСТРОНОМІЧНИЙ ТУРИЗМ ЯК ЗАСІБ АКТИВІЗАЦІЇ ТУРИСТИЧНИХ ДЕСТИНАЦІЙ

Trends in tourism development of the XXI century suggest that one of the promising areas related to the acquaintance with the production, cooking technology and tasting of national dishes and drinks is gastronomic tourism. The concept of forming a tourist product in the form of a gastronomic or culinary tour combines economic, social and cultural values of the territory, covers the climate, traditional agriculture and crafts, art, national customs, traditions and life. That is, gastronomic tourism fully contributes to the development of the tourism sector and is a means of activating the tourist destination. The article deals with the directions of gastronomic tourism development as a means of activating tourist destinations and supporting national producers through the integration of gastronomic tourism into local event resources. The relevance of these issues is determined by the lack of a holistic understanding of the concept of gastronomic tourism, the imperfection of existing recommendations and conclusions on its formation. The purpose of the article is to study the features of gastronomic tourism as a means of enhancing the development of tourism. The article determines that the basis of gastronomic tourism is the features of regional cuisine and culinary traditions of the tourist destination. The scientific novelty of the research results is the deepening of theoretical approaches to the study of gastronomic tourism - a new direction of cultural and cognitive tourism, which is relevant to combine with eco-tourism, tourism in protected areas, rural green tourism. After all, the latter have a large stock of cultural, culinary, authentic traditions that should be revived and developed. Gastronomic tours will form a new vision of tourism in the context of destination development. The article notes that from the point of view of organizing tourist activities, gastronomic tourism includes not only acquaintance with local cuisines of the region, original technologies of local food organization, culinary processes and food traditions, acquaintance with local products, but also the opportunity for tourists to participate in cooking. national dishes, visiting culinary festivals, various types of tastings and competitions. Key words: gastronomic tourism, culinary tour, gastronomic tour, regional cuisine, local product, authenticity, environmental friendliness, event resources

Глобальні тенденції розвитку міжнародного туризму в структурі світового ринку послуг

Глобальні тенденції розвитку міжнародного туризму в структурі світового ринку послуг

The influence of trends for international tourism development on the functioning of domestic tourism industry

Analysis of domestic tourism market shows that Ukraine has objective preconditions for intensive tourism industry development. However, current stage of market transformations requires that domestic tourism industry management searches for non-traditional approaches and new views reflecting international trend of this industry management, including improvement of the methods of tourism activity management, development of economic policy for various categories of tourism activity management, defining of their activity goals and development strategies for the closets and long-term perspective and assessment of perspectives of available resources capacity. The paper aims to explain the use of modern international experience in tourism industry management in organization and economic mechanism at state and regional levels of tourism management in Ukraine as well as to define their role in solution of socio-economic and cultural problems in conditions of economy transformation. The received information will help the central and local tourism management authorities to make optimal strategic decisions and define the best methods of tourism development in Ukraine. The article examines both positive and negative tendencies of development of international tourism, gives a number of advantages of foreign management experience, which can be borrowed by the domestic tourism industry to increase the level of tourism development in Ukraine. The specifics of the mechanisms of regulation and management of the tourism industry are analyzed. Modern tourism plays one of the leading roles in the global economy. World experience reveals the main trends of tourism development and the role of the state in the organizational aspect of the tourism industry. Tourism has become massive, democratic, designed for different interests, tastes, incomes, for the most different contingent. Today, tourism has become virtually independent interdisciplinary economy industry. It plays a very important role in the economy of many states.

МЕТОДОЛОГІЯ ПРОВЕДЕННЯ РЕКРЕАЦІЙНОГО ЗОНУВАННЯ І МОЖЛИВОСТІ ЙОГО ЗАСТОСУВАННЯ В АЗЕРБАЙДЖАНІ

Aim: The main aim of the article to analyze the principles and methodology of recreational zoning, the related theories, as well as the factors, which must be successively considered in this process. The methodological basis of the article is the theoretical provisions set forth in the works of Azerbaijani and foreign scholars in defining theoretical and methodological peculiarities of the state programs, international experience in the organization of Recreation Zones. Results: The carried work also demonstrates the feasibility of the conduction of recreational zoning in Azerbaijan, with distinguishing sub-regions within the boundaries of touristic-recreational region of Gusar. The tourism- recreation zone of Gusar specifically predicts the main directions of development of the microdistrict by type of tourism. In accordance to the selection of areas for the Gusar tourism-recreation zone are taken into account the potential for the development of various types of tourism, as well as the suitability for the joint organization of many services. From this point of view, in the formation of recreational tourism zones graphic of dependence is considered the basis for the development of areas. The article shows that the advantages of applying this dependence graphic is suitable for the Gusar recreation and tourism zone. At the same time, the separation of Chilagir-Urva-Khuray, Anig-Laza, Hazra-Sudur micro-recreation regions in the Gusar recreation-tourism zone is due to the existence of similar natural-geographical conditions and conditions for the organization of different types of tourism. The structure of employment is dominated by agriculture and, in part, by tourism. Potato-growing and livestock are the main agricultural sectors. Scientific novelty: The practical significance of the article is the selection of areas suitable for tourism development in the Gusar Tourism and Recreation Zone, and the forecasting of tourism development trends, taking into account the ecological balance.

Dynamic Performance Assessment System For Green Tourism Supply Chain

As a form of sustainable tourism development, green tourism is a means of environmental protection and a trend of tourism development. Evolutionary game theory is applied to examine the generation of green behaviors by tourism enterprises during the development of a green tourism supply chain. Model deduction and simulation data analysis show that most tourism enterprises do have an incentive towards green development and the formation of the green tourism supply chain is a dynamic evolution process. To better understand the gaps in the process that all the stakeholders need to fill, the approach of balanced scorecard (BSC) combined with expert interviews is applied to design a periodical performance assessment system for evaluating the performance of the green tourism supply chain. Evaluation results will help to facilitate all participants to implement green practices for smooth transformation of a traditional supply chain into a green one.

Technologies for Tourism Development in Russia a nd Kazakhstan

The article aims to improve tourism development technologies in Russia and Kazakhstan. The theoretical and methodological basis of the research includes the abstract-logical method, methods of induction, deduction, analysis, synthesis and systematization used to justify the socio-economic aspects of tourism development, graphic methods – to study the level and trends of tourism development, as well as weighing methods – to determine the rating of tourism qualities. The results of the study have showed that it is necessary to use a real economic and industrial approach to tourism development in Russia and Kazakhstan, based on the use of competitive advantages, which are associated with unique culture, rich and diverse nature, and to develop the potential of increased business activity, which offers the opportunity to promote cultural, educational, ecological and business tourism to develop the industry of outdoor activities, such as sports and adventure tourism. It has been proved that in order to develop the tourism industry and its infrastructure that can ensure a steady flow of tourists, taking into account the specifics of the national tourism product in Russia and Kazakhstan, it is necessary to develop transport and road infrastructure for general use, to meet tourist needs, to create tourism complexes, ethnographic museums and recreation areas and to organize the restoration and museumification of historical, cultural and ethnographic monuments.

Marketing Strategy for Hotel and Tourist Complex Companies

Purpose: The article aims at justifying the application of certain marketing strategies by hotel and tourist companies. The choice of marketing strategies is variable and depends on the potential, resource support and the specifics of the target consumer audience. Design/Methodology/Approach: To substantiate the marketing strategies demanded in the current situation, it seems necessary: first, to explore the emerging trends in the demand for tourism infrastructure, the demand for hotel services, estimated on the basis of general trends in tourism development; second, to assess the presence of marketing technologies, including in the framework of innovative marketing in the analyzed area, as well as the use of marketing strategies in building relationships with target audiences; third, to formulate recommendations on the choice of a marketing strategy, taking into account the capabilities and targets of the hotel company. Findings: The authors proposed general recommendations on the choice of the marketing strategy of a hotel and tourism company, based on its resource capabilities, goals and specifics of the existing or potentially interesting target segment. The conclusion is made about the need for continuous innovation in the framework of building relationships and customer service. Practical Implications: The findings could be incorporated into the management system of hotel enterprises when planning marketing programs. Originality/Value: The main contribution of the study is to focus on the competitiveness of a hotel and tourist company on a research marketing function aimed at choosing the direction of strategic development of activities and introducing innovations into the daily practice.

Long-term ecological changes influence herbivore diversity and abundance inside a protected area in the Mara-Serengeti ecosystem

Protected areas in sub-Saharan Africa are fast becoming islands on which to conserve biodiversity as surrounding human populations grow exponentially, rangelands become urbanized, and natural habitats are fragmented. The Masai Mara National Reserve in the Mara-Serengeti ecosystem in Kenya is renowned for having one of the highest densities and diversities of large mammals in the world, but may be experiencing negative effects from anthropogenic disturbances (e.g., illegal livestock grazing) within Reserve boundaries. We monitored changes in the diversity and abundance of resident and migratory herbivores in response to temperature, rainfall, the size of the local pastoralist population, the burgeoning infrastructure for tourism, and the number of livestock grazing inside Reserve boundaries in the eastern portion of the Masai Mara over a 26 year period (1988–2013). Using hierarchical models fit in a Bayesian framework, we found that overall diversity and abundance of resident and migrant herbivores declined between 1988 and 2013 in the Talek region, which lies in the northeastern portion of the Reserve. The habitual grazing of livestock within the Reserve's boundaries, as well as both human population growth and the development of tourism infrastructure beside the Reserve, had strong negative correlations with herbivore diversity and with the size of resident and migrant herbivore populations in the Talek region. We also found that rainfall was negatively correlated with the numbers and diversity of resident herbivores, and that temperature was positively correlated with numbers of resident herbivores. We expect herbivore diversity and abundance to continue to decline if current trends in livestock grazing and tourism development continue in the eastern Masai Mara.

Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas

Literature on the trends of health tourism development has proven that it is becoming one of the most important tourism activities. With the growing popularity of this form of tourism, the structure of the needs of tourists and spa patients is simultaneously changing. This article presents the results of self-research carried out in Polish spa resorts based on a sample of 753 patients and spa tourists. The purpose of the research carried out was the development of a value proposition for the client of a spa enterprise as an element of a business model. At the same time, this paper points to the need to base spa activity on the values of sustainable development through key spa resources in the form of a therapeutic climate and natural raw materials applied in spa therapy. The key values for patients and spa tourists are the improvement of health with natural therapeutic resources, recreation in a place with a healing climate, achieving the effect of the treatment, the development of cultural activities, the possibility of taking care of a child during treatment, and the introduction of a psychologist and leisure animator. The mentioned features may become the basis for building a business model of spa enterprises to adapt the value propositions of a client in their business models to the needs demonstrated by the beneficiaries of these values. The problem raised in the article requires a simultaneous consideration of the principles of sustainable development in relation to the natural resources used in spa therapy.

Design and Implementation of VR Multi-Dimensional Intelligent Tourism Information System

Intelligent tourism is the inevitable trend of tourism development. It perfectly integrates computer information technology and tourism to provide users with a good experience. With the help of three-dimensional computer graphics, wide-angle (wide-field) stereo display technology, user tracking technology, stereo technology, tactile/mechanical feedback technology, voice input and output technology, VR-based multi-dimensional intelligent tourism system provides personalized services for users both online and offline. It is further changing the existing traditional access mode of scenic spots, providing double-line browsing access mode, both online and offline. It is enlarging the overall popularity of the scenic area, at the same time, improving the tourist reception capacity and service level, and providing more and more fun experience for tourists.

SUSTAINABILITY ASPECT OF TOURISM DEVELOPMENT IN THE EAST AUKŠTAITIJA REGION, IN LITHUANIA

The author of the paper discusses the tourism development from the sustainability aspect in the East Aukštaitija region, in Lithuania. The scientific problem - the tourism development trends have not been sufficiently studied at regional level in Lithuania and tourism in the regions developed without a clear long-term development strategy and consistent implementation of the programme. The aim of the research is to explore tourism development by sustainability aspect in the East Aukštaitija region, in Lithuania. Many scientists have analysed trends in sustainable tourism development. However, tourism development conditions at region level have not been researched, only sporadic research studies have been performed. The main problems of tourism development in the aspect of sustainability in the East Aukštaitija region are as follows: seasonality, lack of investment in sustainable tourism, lack of knowledge about the essence of sustainable tourism and the principles of local politics, undeveloped infrastructure. The most important activities for the development of sustainable tourism are the responsible tourist approach to the use of natural resources; investment in sustainable tourism development; tourism development, planning and control; legalization of sustainable tourism development in national strategic documents.

Problems and trends of regional tourism development in Latvia

Introduction. Tourism industry is one of the most promising and rapidly developing sectors of the global economy. In modern conditions of increased competition in the global market of tourist services, the problem of increasing the competitiveness of the tourism industry in Latvia is becoming more urgent, and studying the issue of the competitiveness of regional tourist markets is particularly relevant. The level of competitiveness of a particular region determines its success in relation to other regions of the state and the world, indicates the presence of existing problems and helps to find solutions to them.
 Aim and tasks. This article explores some aspects of solving the problems of regional tourism in Latvia.
 Results. Factors that hinder in the successful development of regional tourism, external and internal, has been revealed. The importance of combining the efforts of a number of territories to form a common tourist offer and its promotion both the level of Latvia and internationally. Successful initiative that promotes the development of regional tourism is a creation of tourism clusters at the national and regional levels.
 As a promising direction for the development of regional tourism, it’s possible to point out the expansion of the circle in territories of Latvia that have received resort status.
 Rural tourism contributes to development of regional tourism, but there is a certain range of problems that impede the attractiveness of this type of tourism for foreign tourists. In the order to gain a competitive advantage, Latvian regions need to step up their efforts to form an unique tourist offers. More marketing activities to promote regional tourist product in local and foreign markets require attention.
 Conclusions. Latvia has high potential for regional tourism, but there are a number of factors hindering its development. In analysis of regional tourism development programs Latvia has shown that regions are trying to conduct active work of the development, support and regulation of foreign and local tourism. It is necessary to develop measures to improve the tourism management mechanism, which would face coordination and cooperation among the various actors, avoiding disproportionate regulation and inefficient use of resources. In the framework of promoting the development of regional tourism, it is necessary to combine efforts of both the state and local governments, and entrepreneurs and other parties who can be involved in the tourism sector.

Economic evaluation of tourism infrastructure development in Ukraine

The article presents own evaluation methodology of the tourism infrastructure development at the state level. To obtain data on the state and trends of national tourism development the authors chose economic diagnosis based on an evaluation of industry infrastructure provision. The following objects were selected for study: sanatoriums and resorts, guest houses and lodges, hotels, child resort and health centers. Their state, features of their use and their material and technical base were evaluated. Using own evaluation methodology of level of tourism resource provision the indicator of objects density was calculated and the results of calculations were summarized. According to the results of determined partial indicators the integrated evaluation of tourism infrastructure provision was made and the dynamics of integral index of infrastructure provision according to the Ukrainian regions was presented.

Influence of political instability on the Middle East countries tourism development

The article deals with the analyze of the trends and problems of tourism development in the Middle East, tourist resources of the countries of this region, trends of inbound, outbound and domestic tourism in the region, categories of tourists, and the main problems of tourism development in the region. «Arab Spring» has led to a sharp fall in popularity of the Middle East as a tourist destination. The subject of the article is the definition of key issues and the study of the impact of political instability in the countries of the Middle East on the trends of tourism development in the region. The purpose is to determine the impact of political instability on trends in the development and formation of tourist flows in the Middle East. Objectives: the study of the main problems that led to the decline of the region's popularity, as well as problems hampering the development of tourism and the overall potential in the countries of the region. In the course of the study, the following general scientific methods were used: using systematic analysis the trends and problems of tourism development in the countries of the Middle East were considered; using the comparative-historical method the influence of political events on the tourism development of the region was investigated; using statistical analysis for the study of tourist flows in the countries of the region. The following results were received: the acts of terrorism, the war and radicalism of some religious communities, led to the outflow of tourists, damage to world-famous historical monuments and the death of tourists, which eventually led to the loss of the region of its former potential. Conclusions: At present, the main problem hampering the development of tourism in the Middle East is the political situation in the region, which affects not only the countries in which the war, but also the neighboring country.

Discussion on Development Mode of Health Care Tourism

Health care tourism is a new form and trend of tourism development in the new era, which not only meets the requirements of people’s pursuit for healthy life quality, but also enriches the effective supply of elderly care products. Based on the perspective of industry integration, this paper conducts analysis on the present situation of health care tourism in China, analyses the development characteristics of health care tourism at the present stage through case study, then summarizes the development mode of health care tourism on this basis. Finally, this paper puts forward five innovative measures, characteristic brand, demonstration base, regional circle, professional team and top-level design to provide reference for the development of health care tourism.

Prerequisites for the development of green tourism: global, national and regional dimensions

The article dwells on generalization of object estimation of green tourism development in the system of its complex analysis. Objective assessment covers the economic, social and cultural aspects of the analysis and involves taking into account the impact of global and national trends in tourism development. The specifics and advantages of green tourism development as a sphere of employment, realization of business potential, use of resource and ethno-cultural features of territories are determined. The analysis of global trends of tourism development, which forms the general tendencies in the market of tourist services, is carried out. There is a significant increase in the number of international tourists in the world: if in 1950 their share in the total world population was 1.0%, then in 2017 it reached 17.5%. The state of the tourism industry in Ukraine from the point of view of possibilities of green tourism development is analyzed. The dynamics of tourism development at the national level shows that the growth of the number of arrivals of foreign tourists for the period of 2000-2017 was 2.2 times, with the peak values of the indicator observed in the “pre-crisis” 2008 and 2013, and for the number of tourists leaving Ukraine – 2.0 times with even stronger dynamics and slight contraction in the periods 2007-2008 and 2013-2014. The dynamics of inbound tourism clearly demonstrates the sensitivity of the industry in the international market before the crisis. In this regard, the potential development of specific types of tourism, as green, with a reference point for a foreign consumer, is possible under conditions of stable financial, economic and political situation. The paper shows that the declining dynamics of domestic tourists in the context of the prospects for the development of green tourism can be considered from two points: as a flaw - reducing the number of domestic tourists reduces the demand for tourism services and complicates the development of green tourism with the offer of a specific tourist product; as a challenge - with a decrease in the number of domestic tourists the market is at the stage of cyclical development, which allows, under the condition of stimulating green tourism, to occupy a significant niche in the formation of a national (regional) tourism product specialized in the relevant services. The regional peculiarities of tourism development in Ukraine with the prospect of regionalization of the industry regulation and targeted support of green tourism are revealed. According to official statistics, the leading regions for the main indicators of tourism development are Kyiv, Lviv, Dnipropetrovsk, Odessa, Ivano-Frankivsk, Kharkiv regions. The differentiation of the market for tourist services determines the need for regionalization of tourism development in Ukraine. Stimulating the development of green tourism should be based on regional and local specifics.

ԿԱՅՈՒՆ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ԶԱՐԳԱՑՄԱՆ ՈՒՂԻՆԵՐԸ ՀՀ-ՈՒՄ/ THE WAYS OF SUSTAINABLE TOURISM DEVELOPMENT IN THE REPUBLIC OF ARMENIA/ПУТИ РАЗВИТИЯ УСТОЙЧИВОГО ТУРИЗМА В РА

The necessity of sustainable development of tourism is a primary issue in the whole world. With the development of tourism, its negative effects on environment, economy and social-cultural conditions continue to grow. The purpose of the article is to analyze the trends of tourism development in the world and in Armenia, to outline positive and negative impacts of tourism, to assess the possibilities of sustainable tourism development in Armenia. SWOT analysis of sustainable tourism development in Armenia has been carried out in the article, and as a result, some suggestions has been made. In addition, an integrated model has been processed which unites the goals, outputs, main stakeholders and necessary actions of sustainable tourism.

Tourism Development Trends in Armenia

Tourism Development Trends in Armenia

The Contemporary Condition and Trends of Medical Tourism Development in Tomsk Region

This paper considers the development of the current tourist trend in Tomsk region that is medical tourism, due to the health resort resources identified, i.e. mineral water, therapeutic mud, etc. It analyses the sanatorium-and-spa base of a given sort of tourism, denotes the under-exploitation of the healing resources examined, and defines the basic tasks for the further development of this trend as well.

Factors affecting the cooperation in regional tourism and its countermeasures: a case from North Hainan, China

ABSTRACTRegional tourism cooperation is the current trend of tourism development. As an important measure to build Hainan province into an international tourism island, the construction of the northern tourism circle in Hainan is of great significance to the development of tourism in China and even the world. This paper takes the construction of the northern tourism circle in China as a case study to explore the northern part of Hainan province. Through interviews and questionnaires, three factors affecting the performance of regional tourism cooperation are extracted from the perceptions of relevant stakeholders in the process of tourism circle development, namely, government coordination in the government dimension, market publicity in the travel agency dimension and tourists’ satisfaction in the tourist dimension. The study concludes that the government, travel agencies and tourists as the key subjects of regional tourism cooperation can have a significant impact on the performance of the entire regional tourism development and the future regional tourism development should not only emphasize the cooperation and win–win situation based on the expression of the interests and needs of the government, travel agencies and tourists, but also play their respective roles in the regional tourism industry from the perspective of each subject.