Abstract
Health care tourism is a new form and trend of tourism development in the new era, which not only meets the requirements of people’s pursuit for healthy life quality, but also enriches the effective supply of elderly care products. Based on the perspective of industry integration, this paper conducts analysis on the present situation of health care tourism in China, analyses the development characteristics of health care tourism at the present stage through case study, then summarizes the development mode of health care tourism on this basis. Finally, this paper puts forward five innovative measures, characteristic brand, demonstration base, regional circle, professional team and top-level design to provide reference for the development of health care tourism.
Highlights
Sub-health in China presents a younger and steady growth trend, which has become a hot topic at the moment in consideration of the problems such as the imbalance between the supply and demand of old-age care [1]
By reviewing the experience of health care tourism in the case study, five development modes of health care tourism in China can be concluded as follows
In the development of culture and tourism-integrated products, culture is the soul, which deepens the level and connotation of tourism and tourism is the carrier, which expands the industry chain. It is to rely on the traditional excellent culture and core socialist values in the new era to show the depth, breadth and decorous feeling of culture, enrich the spiritual world of tourists, improve the level of their cultural accomplishment and achieve the progress of the level from physical health maintenance to spiritual nourishing with local cultures as the characteristic on the basis of ensuring the physical health of consumers to develop the culture and tourism-integrated health care tourism products according to the local conditions [16]
Summary
Sub-health in China presents a younger and steady growth trend, which has become a hot topic at the moment in consideration of the problems such as the imbalance between the supply and demand of old-age care [1]. Jump out of the industry shackle and look for a sally port with the viewpoint of integrated development has become the key to solving the problem. Health care tourism is with a strong inclusiveness and extensibility, which meets the needs of people for a “deep breath” health journey by getting away from the city, and provides a direction for enriching the supply of elderly care products [2]
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