Abstract
The necessity of sustainable development of tourism is a primary issue in the whole world. With the development of tourism, its negative effects on environment, economy and social-cultural conditions continue to grow. The purpose of the article is to analyze the trends of tourism development in the world and in Armenia, to outline positive and negative impacts of tourism, to assess the possibilities of sustainable tourism development in Armenia. SWOT analysis of sustainable tourism development in Armenia has been carried out in the article, and as a result, some suggestions has been made. In addition, an integrated model has been processed which unites the goals, outputs, main stakeholders and necessary actions of sustainable tourism.
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