Marginalized communities usually experience inadequate public transport services in North America. Within these communities, buses play a vital role in everyday activity participation. Unfortunately, transport services that may advance equity by improving coverage and service for disadvantaged population groups and areas are often overlooked in transit planning since they usually underperform in ridership-based metrics.To address this problem, the Toronto Transit Commission (TTC) introduced an equity service policy in 2019 to enhance bus services in vulnerable neighbourhoods known as Neighbourhood Improvement Areas (NIAs). This policy involves augmenting observed ridership counts for buses serving NIAs to improve or protect services for these communities. Although this proposed measure can improve bus services in NIAs, its current form might exclude other equity-deserving riders (EDRs) living outside NIAs, increasing their accessibility barriers.Our study uses quantitative and spatial analytical methods to better understand the equity impacts of this service policy change. We propose moving from the aggregate neighbourhood-based approach using NIAs to a more comprehensive and disaggregated person-based approach. First, we create an alternate method that identifies EDRs at the bus stop level using a fusion of census and travel survey data. We then explore the differences in augmented ridership levels created by the two approaches and evaluate whether the augmented ridership levels are likely to result in meaningful service changes using existing TTC service standards.We found that 2 out of 3 transit riders in Toronto are equity-deserving, with 72% residing outside NIAs. Our approach reveals increased ridership on routes with many EDRs, which receive minimal augmentation under the NIA-based method. Conversely, if all riders in NIAs are considered EDRs, our approach shows a 19% ridership overestimation equivalent to 35,245 users. Based on these results, we recommend creating a dedicated equity tool with an individual-centric focus, identifying areas with low transit service and high EDR percentages. This tool could then be integrated as an equity perspective into annual bus service planning.