Abstract

Transit performance measures typically have focused on attributes of service supply, such as capacity, passenger loading, frequency, and reliability. These measures are effective in describing the quality of transit service available at a given location, but they do not describe how well transit serves actual passenger trips from that location to potential destinations. To support the Regional Transportation Authority's objective of increasing the total number of trips for which transit is an attractive travel alternative, a methodology was developed to evaluate the relative attractiveness of travel by public transit and personal automobile on a sample of origin-destination pairs throughout the Chicago, Illinois, metropolitan region. Transit attractiveness was computed by using a logit mode choice framework that compared the utility of travel by transit, auto, and park-and-ride for various components of travel time and travel cost. To make the comparisons as customer-focused as possible, travel utility be...

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